Leslie Rotz, MPS

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We’re seeing a shift in social media engagement from X to Bluesky #ISMPPAnnual

Great parallels between Dheepa's experiences with songwriting and Conor Grennan's explanation of how/when to utilize AI

#ISMPPAnnual

Med info use cases for AI might be leading the way!

#ISMPPAnnual

Taking a look at dupixent share of scientific voice post-launch (asthma), notably the length of time it took to generate this increase in share in a busy category. The T2 inflammation messaging was hugely successful, likely thru use of various encores at congresses.

#ISMPPAnnual

Multichannel had us relaying the same message across a variety of channels. Omnichannel has us personalizing those messages instead. Behavioral personas may be an opportunity to help segment your audiences and bring this to fruition.

#ISMPPAnnual

Day 2 at #ISMPPAnnual has us discussing how to lead with empathy, put patients first, and the importance of inclusivity in clinical research

Hoping to see other folks here on Bluesky from #ismppannual
Check out Poster 58 for some relevant info about this platform!

Creative Types by Adobe My creative type is Catalyst, and we’re known for our thought leadership. Take the quiz and share yours with #mycreativetype. https://adobe.ly/2CFU2Pa

I took the @adobe.com creative types quiz and what I was most impressed by was the @bsky.app share option 😁

mycreativetype.com/type/catalys...

I’m excited to be presenting at #ISMPPAnnual with multiple opportunities to discuss the evolving role of social media in data dissemination and the challenges we face in digital communications
@ismpp.bsky.social #MedComms

WORKSHOP: Navigating Digital Challenges in Medical Publications and Communications: Privacy, Accuracy, and Social Responsibility Date: Wednesday May 14, 2025 Time: 1:00 PM – 4:30 PM EST Faculty: Speaker: Jim Potter, Executive Director, Coalition for Healthcare Communication Speaker: Leslie McIntosh, VP, Research Integrity, Digital Science Speaker: Tomas Rees, Director of Innovation, Oxford Pharmagenesis Speaker: Leslie Rotz, Vice President, Digital Strategy, Fingerprint Medical

If you're attending #ISMPP Annual, consider coming to our workshop on misinformation, disinformation and equity in healthcare communications. We have a great faculty and the topic is both timely and important! @lac241.bsky.social @ismpp.bsky.social

11 years ago, a baby Leslie was at #SMWNYC listening to a bunch of channel executives talk about content marketing 🙌🤓

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Content plans across a variety of channels, so what you want the audience to ingest isn't restricted to accessing it via the website, but also so the popularity of those messages & brands aid in AIO mentions. We do need to figure out how to assess the value of mentions in zero-click searches

Google Search testing 'AI Mode' Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

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The majority of AIOs are served for informational queries - and that would definitely be the use case for AI Mode, too, if people use it correctly. The so what is that the evolution of all of this points to the fact that #SEO and frankly organic website traffic in general ain't it...

I did 7 races with the Fit and Able series last year. They're very well run (no pun intended). Congrats to you! We should go on a jog together at #ISMPPAnnual2025 🏃‍♀️

Take a look at this thread - the @altmetric.com analyses of X volume vs. BlueSky volumes over time re: mentions of papers

As of January, we are also able to include @bsky.app as a source in our social listening analyses 💃

Web Accessibility and SEO Web accessibility and SEO have a lot in common including some myths and misunderstandings. A common mistake is assuming they conflict with one another...

Overall, #SEO shouldn’t be the business case for committing to website #accessibility. However, you can't ignore the overlap - image alt text, clear heading structures, proper link text, content readability... We stumbled into dev'ing accessible sites years ago because of our technical SEO practices

Looking into #AI for #SEO grunt work lately. Anyone else experimenting with this? Most interesting use case I've found is automated content gap analysis - helps spot opportunities we might miss. Not wholly different from what some of our tools offered previously, tho... #Operator

Excited to join the BlueSky community! 👋
I help pharma companies navigate the evolving landscape of medical social media to better connect with HCPs and (sometimes) patients. Looking forward to sharing insights on building meaningful engagement in the medical space. #MedComms #MedicalSocialMedia