((( AJ Feuerman )))

USHA BLINK TWICE IF YOU NEED HELP.

Vice President JD Vance gets roundly booed at the opening ceremony of the Milano-Cortina 2026 Olympics. "Those are a lot of boos for him, whistling jeering," says the presenter. US athletes receive a warm welcome from fans, though.

Last week, Rabbi Jonah Pesner and Tamara Upfal joined hundreds of clergy in Minnesota to bring solidarity and strength to the community. We wanted to share some images from their trip. Be sure to visit rac.org/2026immigration to find out how to take action.

WATCH: www.facebook.com/reel/8659169...

In Minnesota last Friday, RAC Director Rabbi Jonah Pesner stopped to pay his respects at the memorial for Renee Good: “I want to pause and allow all of you to be here with me and honor her memory, an... In Minnesota last Friday, RAC Director Rabbi Jonah Pesner stopped to pay his respects at the memorial for Renee Good: “I want to pause and allow all of you to be here with me and honor her memory,...

In Minnesota last Friday, RAC Director @jonahpesner.bsky.social stopped to pay his respects at the memorial for Renee Good. WATCH: www.facebook.com/reel/1611248...

RAC Director Rabbi @jonahpesner.bsky.social was in Minneapolis this week, bringing solidarity and strength to the community. Full statement and video: fb.watch/ER1ya7Mvv6/

Rabbi Jonah Pesner, Dir. of the RAC and Sr. VP of the URJ, shares reflections this Shabbat on Martin Luther King Jr. Day and how Dr. King's teachings are just as timely now as they ever were: fb.watch/EGlCmfIKJG/

Support Beth Israel Congregation's Rebuilding Efforts
urj.org/supporting-b...

Looking at 2025's PR Hits & Misses You take the good, you take the bad, and hopefully you learn something.

As we head into 2026, I looked back at some of 2025’s biggest PR hits and misses — the campaigns that nailed the moment, and the ones that… didn’t. The common thread? Authenticity, audience awareness, cultural fluency, and clarity still matter more than spectacle.

open.substack.com/pub/ajfeuerm...

Five Questions with Other Publicists No. 2: Tara Coomans, CEO & Founder, Avaans Media PR

This week on my Substack, "Spin Cycle," I had the privelege of interviewing one of my best friends, Tara Coomans, about practicing PR in a totally different vertical than I do:
ajfeuerman.substack.com/p/five-quest...

Oh good god, dude. STOPPIT.

The Ultimate Bush is the Ultimate PR Stunt It's not about the underwear. Skims knows exactly what they're doing.

I dove into how SKIMS made our “down there” a marketing masterstroke. Kim Kardashian called "The Ultimate Bush" a “fun, silly idea,” but the launch sparked everything from laughter to backlash. BUT! Love it (her) or hate it (her), this is what mastery of the attention economy looks like:

Reform Movement Statement on the Release of the Remaining Israeli Hostages Our brothers and sisters who were held in unimaginable conditions by Hamas are now free and have reunited with their loved ones.

Statement from the Reform Movement on the Release of the Remaining Israeli Hostages:

Oh god, THANK YOU

When can I put up my Halloween decor without judgement???

Happy birthday @taracoomans.bsky.social 👏🏼 (5/25)

Oh Sydney Sweeney, What Have You Done?! American Eagle is doubling down on their new, controversial ads.

New Substack! Chiming in on the Sydney Sweeney/American Eagle of it all.
ajfeuerman.substack.com/p/oh-sydney-...

Blessed be the fruit.

Mark Zuckerberg promises you can trust him with superintelligent AI A personal essay about personal superintelligence.

"Mark Zuckerberg promises you can trust him with superintelligent AI"

Um.... 😂😂😂😂😂😂😂😂😂😂😂😂😂😂

www.theverge.com/ai-artificia...

a man wearing a purple shirt is singing into a microphone ALT: a man wearing a purple shirt is singing into a microphone

Ahem…. Uh, @saturdaynightlive.bsky.social is airing a rerun of an episode Coldplay performed in. 😂

OMIGOD fully sobbing on my couch from the #BuildingtheBand finale.

"Oh my God, they deported Kenny!"

“You bastards!"

Obviously We're Talking About Coldplay Andy Byron and Kristin Cabot may have to move to a remote island...

The inevitable Coldplay edition of my Substack is LIVE! ajfeuerman.substack.com/p/obviously-...

Discovery will be delicious…

But then he’ll have ICE deport the Coke.

YouTube video by Hasan Minhaj When Will Democrats Get Mad? - with Rep. Jasmine Crockett

I know some of the young Democrats in Congress are polarizing. Love or hate 'em, at least they're LOUD. Who are the rising politicians on the left that you follow?

Related, I enjoyed @repjasmine.bsky.social's convo w/ Hasan Minhaj, "WHEN WILL DEMOCRATS GET MAD?" www.youtube.com/watch?v=2btH...

🤣🤣🤣🤣

Jason Delgado (Florida Capitol reporter for Spectrum News 13) on X: "Quick look at what inside a detainment tent looks like here at Alligator Alcatraz." What is shown in the picture is a long tent structure, about 50 feet wide. There is a corridor running down the middle. On each side are three rows of bunk beds. The bunk beds are sectioned off into cells which are constructed out of chain link fence, with chain link on the ceiling as well, making each cell a literal cage. It looks to me like each cell contains 9 bunk beds, so has capacity for 18 people each.

Literal cages. Not even metaphorical ones. Literal ones.

A person sitting in front of a wall of books. The caption reads, "reading can seriously damage your ignorance."

You can condemn the loss of all innocent life and advocate for peace, safety, and dignity for *both Israelis and Palestinians*, but inserting divisive rhetoric that fuels misunderstanding and hate into the situation truly does not help anybody.

This is not a free speech issue; this is a misinformation issue. This is not black and white. Bobby Vylan’s statement at Glastonbury misrepresents a deeply complex and painful situation.