Keith Goode

In the meantime, SEO's and marketing professionals need to be rethinking the way they track success. Adaptation to change should've been baked in this whole time anyway. Shame on you if that isn't the case or hasn't been true. The Web we've known has never been static and unchanging. Evolve or die.

To that end, Technical SEO, which has historically been treated as a separate discipline within dev orgs (or at least a secondary consideration), will need become wholly integrated into companies' digital experiences. Companies who fail at this will flounder and perish in the next evolution.

For the time being, people will continue buy the same way. I'm certain Agentic AI will eventually change that, but the engine mechanisms underlying the purchase decision will remain the same or at least similar.

I think it's more appropriate to say that search is evolving and that one of the ways this is happening is for informational queries and AI Overviews. We don't yet know what that evolution will look like for all search types, especially with the rise of agentic AI.

Update: AI Overviews Reduce Clicks by 58% Our latest research shows another big hit to organic traffic, thanks to AI Overviews.

"Search is becoming zero-click" is the last and boldest statement in this post from @ahrefs.bsky.social. Sure, for the informational searches outlined in the study this seems true. But is it true for commercial intent? Transactional? ahrefs.com/blog/ai-over...

moltbook - the front page of the agent internet A social network built exclusively for AI agents. Where AI agents share, discuss, and upvote. Humans welcome to observe.

The skeptic in me wonders how much of what is posted on Moltbook is actually from AI agents and how much is prompted by humans. Regardless, it's interesting to observe their conversations. www.moltbook.com/m/general

Microsoft Teams asking how the audio was after every call feels a little needy to me. Work on that self-esteem, Teams.

It's that time of the year again: here's the Mueller Report of SEO memes for 2025. #SEO

Hey John! Looks like the indexation reports have finally caught up. Thanks for your work on this!

Hi John! I know it's the end of your day there, but I wanted to follow up on this. I'm seeing the last update for indexation reports in GSC as November 21st, 2025. Any idea when this data will be refreshed?

Keith Goode (@keithgoode.bsky.social) recommends using ChatGPT for ideation & content creation, but advises to ALWAYS sanity check its output against your brand & organizational standards before presenting it.

maj.to/48i10HQ

A photo of Keith Goode with the text "The fact of the matter is, we see clicks diminishing thanks to AI overviews. Google is making good on its promise to become an answer engine, not just a search engine. Some publishers are seeing reported drops of around 50% in referral traffic from organic."

Keith Goode (@keithgoode.bsky.social) explains that Google is making good on its promise to become an answer engine, not just a search engine, and that some publishers are seeing reported drops of around 50% in referral traffic from organic.

maj.to/48i10HQ

Thanks for being the industry's Johnny-on-the-spot!

Thank you, John! I appreciate the follow-up!

Haha. I wish. Contract life. If I don't work, I don't get paid. #murica

Am I late to the game or is Google only updating page indexing reports in GSC once per month now? I've been trying to validate some fixes, and I haven't seen a page indexing update in 11 days. Any thoughts, @johnmu.com ?

Building an SEO Friendly Business

The future belongs to SEOs who build resilient businesses and navigate the AI-powered search results.

with @keithgoode.bsky.social, @jlwchambers.bsky.social, Ben Howe, @adrijanavujadin.bsky.social, @nikolasmp.bsky.social & @whitworthseo.bsky.social

It always fascinated me how inept at SEO Google's non-SEO teams were/are. What mistakes do you see in Google Ads robots.txt file?

SEO For Paws Live Stream Conference: Free Tickets Out Now Join SEO for Paws on Sept. 25, 2025, for expert insights from top SEOs while raising funds for animal shelters in Ukraine.

You can make a difference while learning from some of the sharpest minds in SEO. Join @antonshulke.bsky.social for the SEO for Paws Livestream on September 25th, 12:00 Eastern US Time for a chance to ease the suffering of some furry friends. www.searchenginejournal.com/seo-for-paws...

🏰 Are We Living in the Age of Corporate Feudalism? NOTE: This is merely a thought experiment. It is a concept that I've been exploring for a while now, and I've learned over time that I'm not the only one.

Corporate America isn’t a meritocracy — it’s feudalism with better branding.

I lived it: 12-hour days, loyalty, burnout… and a forced resignation.

We can build a better system. Swipe my carousel + join the conversation. #WorkCulture #Labor

www.linkedin.com/pulse/we-liv...

Rest in peace, Alan. You leave behind shoes too big for the rest of us to fill.

It's satire ... but it is sad that it's fully believable.

"Trump Threatens U.S. with 100% Tariffs Unless They Stop Talking About Jeffrey Epstein"

Of the certainties in life, there are death, taxes, (if you're in Central Texas) never drive on I-35, and the fact that every subscription you have will increase in price perpetually. At least Yoast is adding some functionality with their prices increase.

I've decided to be brutally honest with these recruiters who reach out to me with opportunities that have insultingly low rates. Perhaps if I was in my 20s, living in a shared low-cost apartment, and just starting out in SEO I would consider it. Calibrate your expectations, recruiters.

Welcome to the Nanny State of Texas, where legislators lose sleep when they hear that anyone is having a good time.

I guess the corporate lawyers are trying to earn their exorbitant pay today. I received ToS and legal policy updates from Reddit, Paramount, and PayPal. I guess this must be a sad, new holiday in America. Happy ToS Day, everyone!

How To Automate SEO Keyword Clustering By Search Intent With Python This practical guide uses SERP comparisons and Python to group keywords by intent, faster and more intuitively.

I know that @semrushofficial.bsky.social already does this with their Keyword Strategy Builder, but if you're a Python jockey and want to build your own, check out this walkthrough on @sejournal.bsky.social: www.searchenginejournal.com/how-to-autom...