Matt Skallerud's Avatar

Matt Skallerud

@mattskal.bsky.social

LGBTQ+ marketing, advertising and social media professional / #ILoveGay Social Media Network / Twitter refugee / #LGBT #LGBTQ #Gay

537 Followers  |  554 Following  |  90 Posts  |  Joined: 13.07.2024  |  1.5871

Latest posts by mattskal.bsky.social on Bluesky

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Happy chilly holidays & December! โ„๏ธ

12.12.2025 14:05 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The content from these interviews was integrated into Archer's online social media marketing campaign, enhancing their outreach and engagement.

02.12.2025 15:43 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Our role involved assembling a group of LGBTQ+ content creators to conduct "Man on the Street" interviews. These interviews featured conversations with gay men in West Hollywood and New York, gathering their insights on the unique features of the Archer app.

02.12.2025 15:43 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Working with our LGBTQ+ influencer and content creation client, Archer, we had the opportunity to contribute to their marketing efforts this year. In a recent interview, Matt Skallerud and Matthew Conrado discussed some of the latest Archer marketing campaigns.

www.pinkmedia.lgbt/blog/ArcherA...

02.12.2025 15:43 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Remember this commercial? Quick - name the brand of mayonnaise made famous in this TV commercial.

30.11.2025 13:52 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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#ILoveGay Today meets up with Matthew Conrado from NYC. Originally from the marketing department of PepsiCo, he's since launched his own LGBTQ+ marketing company, Alphabet Mafia Consultancy. Join us as we chat about the work Matthew does, along with some of his client base...
youtu.be/JDvBtq6c8Jg

25.11.2025 13:48 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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#ILoveGay Today meets up with David Stern, former LGBTQ+ media publisher and recent author with his new book "Elevator Boy - An Otherworldly Memoir". Join us as we explore both this new book, and how it brings to life David's life, beginning with a life-changing tragedy...
youtu.be/wNwA2mnBOZo

24.11.2025 13:48 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Through his book, Tom guides individuals in navigating life's hurdles with resilience, clarity, and empathy, offering a candid account of his journey through boardrooms, challenges, and triumphs.

13.11.2025 13:44 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Join us as Tom recounts his transition from the corporate world to his current roles as a Resilience Coach, Inspirator, Humanitarian, Investor, Author, and Speaker.

13.11.2025 13:44 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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This week on #ILoveGay Today, we sit down with Tom LeNoble, the author of "My Life in Business Suits, Hospital Gowns, and High Heels". Tom shares insights from his diverse career at renowned companies like Walmart, HP, and Facebook. #CareerJourney

Full video at:
youtu.be/kXbAlsVKviY

13.11.2025 13:44 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Looks like Palm Springs is ready for #IGLTA2025 this week! IGLTA

21.10.2025 14:56 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

This should give you a pretty good sense of what we can do with a simple $1,000 budget.

09.10.2025 18:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Targeting an LGBTQ+ travel audience that has shown an interest in both cruise travel AND travel to Croatia, we were able to successfully get this social media advertisement in front of some of the best, most targeted LGBTQ+ individuals who might be interested in just such a luxury yacht cruise.

09.10.2025 18:00 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Case Study: Tourism Marketing Outreach for LGBTQ+ Tour Operator

We felt it was a great time to highlight one of the more recent LGBTQ+ tour operator promotions we've done this year.

www.pinkmedia.lgbt/blog/CaseStu...

09.10.2025 18:00 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

The performance reports indicate a significant reach to our target market individuals. By focusing on the LGBTQ+ demographic that Matthew 25 serves, we achieved substantial impressions across all advertising platforms.

04.09.2025 18:32 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

We recently executed an advertising campaign for the Matthew 25 AIDS Services clinic in Kentucky, operating across four local clinics. The campaign encompassed three key geo-targeted components: social media targeted advertising, mobile app advertising, and YouTube/Google targeted advertising...

04.09.2025 18:32 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Case Study: Regional Marketing Outreach for LGBTQ+ Health Client

Is your organization benefiting from the Ryan White Care Act? If so, our services can assist you!

For more insights, you can review the detailed performance reports by visiting: www.pinkmedia.lgbt/blog/CaseStu...

04.09.2025 18:32 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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North Coast 500 = single lane roads + motorhomes + roaming sheep ๐Ÿ‘๐Ÿ #NC500

10.08.2025 17:26 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Join #ILoveGay Today as we meet Mandy Hawk, the Chief Magic Maker at Proud Empowerment Business Solutions! We're diving into the world of LGBTQ marketing and advertising, exploring how her small business creates impactful change. Learn about workplace solutions and the magic...
youtu.be/7WdzGg447G4

23.07.2025 11:27 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

A dynamic leader with nearly 30 years of experience in LGBTQ+ marketing, Matt is well-known for his โ€œ#ILoveGay Todayโ€ social media videos featuring conversations with creators and other voices from the LGBTQ+ community.

26.06.2025 13:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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15 LGBTQ+ Marketers to Follow in 2025 In honor of Pride Month, we're presenting a list of 15 LGBTQ+ marketers to follow as you celebrate inclusivity for all.

Thanks Emplifi and Ben Cicchetti for the shout out!

Matt serves as the president of Pink Media, a digital marketing agency specializing in connecting companies with the LGBTQ+ audience through innovative online strategies and campaigns.

emplifi.io/resources/bl...

26.06.2025 13:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

At 40, they're exploring together what it means to grow up, glow up, and show up while queer, out loud, and laughing. Join us as we chat about how they got started, as well as their infectious dynamic having grown up together, which became the origins of their new podcast.

25.06.2025 20:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Meet the Cousins Behind the Funniest LGBTQ+ Podcast!
#ILoveGay Today meets up with Bryan and Jon Ruiz, where we chat about their podcast "Out Loud and Laughing" - Two Gay Cousins, Big Talks, Bigger Laughs!
youtu.be/7IO3DfMkMo0

25.06.2025 20:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Allentown turned out for #NoKings. 1,500 strong! @richiebrower.bsky.social

14.06.2025 17:53 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What a great start to our trip to Barcelona and Valencia this week... Axel Hotel Barcelona spoiled us with a Japanese tasting menu dinner in their signature restaurant, where I had a chance to make new friends and reconnect with some of my favorite people. @travelingiq.bsky.social

28.05.2025 07:20 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

We also chat about the state of LGBTQ+ travel in 2025, including how travel relates to Pride events, the upcoming Gay Games in Valencia in 2026, IGLTA and more.

22.05.2025 12:43 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Join us as we chat about how Alicia teamed up with a wide variety of LGBTQ+ travel professionals, influencers and content creators from around the world to put this modern-day travel guide at our fingertips.

22.05.2025 12:43 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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LGBTQ+ Travel Guide by Lonely Planet, authored by Alicia Valenski
Giuseppe Giulio and Matt Skallerud meet up with Alicia Valenski, author of the recently published LGBTQ+ Travel Guide by Lonely Planet.
youtu.be/60FH_MTkL6Q

22.05.2025 12:43 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

โ€œThese decisions to pull back have been underway for almost two years now,โ€ he said.
โ€œA lot of bigger companies are taking a back seat because they are afraid to be boycotted from either the left or the right,โ€ said Mr. Skallerud.

21.05.2025 11:51 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

"Corporations have become increasingly nervous in recent years as backlash has grown to gains made by the LGBTQ community, and especially by transgender people", said Matt Skallerud, the president of Pink Media, which specializes in LGBTQ marketing...

21.05.2025 11:51 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

@mattskal is following 19 prominent accounts