π Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
π΄ Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
@julietonna.bsky.social
π iOS Apps & Games Consultant π Founder of https://neoads.substack.com π§ WIP https://neoads.tech
π Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
π΄ Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
π¨ iOS acquisition just changed overnight.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If youβve been sleeping on CPPs, this is your wake-up call.
Agree, finally a standalone app for Games.
It's about time...
New Games app - iOS 26 beta:
- Itβs dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
Fortnite is Back on the AppStore and already dominating:
π£ #1 in the Free Games chart in the US
π£ Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
π£ Updated creatives with βBATTLE ROYALE IS BACK!β
π£ 15K+ reviews + top ranks in Adventure & Action
Patreonβs app can now accept web payments after U.S. App Store changes
06.05.2025 19:31 β π 26 π 4 π¬ 1 π 1Apple changes App Store rules to allow external purchases
02.05.2025 10:00 β π 76 π 6 π¬ 4 π 4Apple changes US App Store rules to let apps redirect users to their own websites for payments
02.05.2025 08:59 β π 41 π 6 π¬ 3 π 1It also means that Fortnite will be back on the App Store next week!!!
01.05.2025 08:34 β π 0 π 0 π¬ 0 π 0BIG NEWS - Epic vs Apple: 
"Apple is no longer allowed to collect fees on purchases made outside apps"
Which means that iOS developers may send users to a web store without paying Appleβs 30 % fee.
Potentially 30% more for devs. It's massive.
Tbf, thereβs no better feeling than finishing a long run and pushing through even when you feel absolutely done.
Pic: me yday after finishing the Nice half marathon!
Running is IN.
Itβs the new way to socialise.
Drop in alcohol consumption for younger generations.
Rise of run clubs and βself careβ trends.
neoads.substack.com/p/best-runni...
Craft !
21.04.2025 10:42 β π 1 π 0 π¬ 0 π 0π« NO MERCY FINALLY REMOVED FROM STEAM!
11.04.2025 10:24 β π 1 π 0 π¬ 0 π 0Anyone can help report this? 
Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...
@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
Ooooooh right ! Good idea tho, wish it was real βΊοΈ
03.04.2025 10:36 β π 1 π 0 π¬ 0 π 0hahaha knowing Apple, they don't really do April 1st π
03.04.2025 09:23 β π 0 π 0 π¬ 1 π 0You don't need all 10, but always better to have more. You can always re-use the ones you had before - languages, "in one tap" screenshot ...
03.04.2025 09:22 β π 0 π 0 π¬ 0 π 0Oh nice!! I don't see it yet, so they're prob testing this feature.
03.04.2025 09:13 β π 0 π 0 π¬ 1 π 0Things i donβt appreciate:
- Not mentioning the price at all ??
- The βWelcome Tourβ (aka Instruction Manual) being a paid game ???
- The price of the games ??????? 90$ for Mario Kart - excuse me?
Things i liked about Nintendo Switch 2 Direct:
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers π΅ π 
- The perfectly co-ordinated magnet snap by the presenters at 13:06 π€
You can also maybe highlight the relevant keywords by using a different color so it's even easier to read for the users.
03.04.2025 08:41 β π 1 π 0 π¬ 1 π 0Looks better and more readable. I'd suggest to put the max screenshots (10!) and test different orders to see what works best. 
Also you can add your top keywords in the screenshots, it tends to convert better.
Something big is happening!
techcrunch.com/2025/04/01/r...
Custom product pages is good to increase your Tap through rate (taps / impressions). It's helpful for relevancy and getting lower CPIs. But i would first focus on improving your CR !
01.04.2025 12:00 β π 2 π 0 π¬ 1 π 0Here is fine, so other devs can learn from it too βΊοΈ 
- There are some free MMPs available under 10 / 15k installs threshold (Singular or Adjust for ex)
- Focus on increasing CR on your product page with ASO, and within your apps with product A/B testing, monetisations, onboarding flow, paywall...
Heyy sorry to hear... i used to work at ASA, lmk if you have questions βΊοΈ
01.04.2025 08:44 β π 2 π 0 π¬ 1 π 0If you missed the news ... Apple was fined β¬150M by the French competition authority over ATT!!
Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.
www.pocketgamer.biz/apple-hit-wi...