Julie Tonna

🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.

🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...

🚨 iOS acquisition just changed overnight.

Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.

If you’ve been sleeping on CPPs, this is your wake-up call.

Agree, finally a standalone app for Games.
It's about time...

New Games app - iOS 26 beta:
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.

Thoughts?

Fortnite is Back on the AppStore and already dominating:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action

Patreon's app can now accept web payments after U.S. App Store changes | TechCrunch Creator platform Patreon has rolled out an updated version of its app that now allows users to make purchases via the web, in the wake of the Apple-Epic

Patreon’s app can now accept web payments after U.S. App Store changes

Apple changes App Store rules to allow external purchases Through gritted teeth, no doubt.

Apple changes App Store rules to allow external purchases

Apple changes US App Store rules to let apps redirect users to their own websites for payments | TechCrunch Apple has changed its App Store rules in the U.S. to let apps link users to their own websites so they can buy subscriptions or other digital goods. This

Apple changes US App Store rules to let apps redirect users to their own websites for payments

It also means that Fortnite will be back on the App Store next week!!!

A judge just blew up Apple’s control of the App Store The judge called Apple’s insubordination a “gross miscalculation.“

BIG NEWS - Epic vs Apple:
"Apple is no longer allowed to collect fees on purchases made outside apps"

Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee.

Potentially 30% more for devs. It's massive.

Tbf, there’s no better feeling than finishing a long run and pushing through even when you feel absolutely done.

Pic: me yday after finishing the Nice half marathon!

The Race for the Best Running App is On Strava just acquired Runna. But this move isn’t just about product features. It’s about user behavior, market dominance, and what drives people to commit.

Running is IN.

It’s the new way to socialise.

Drop in alcohol consumption for younger generations.

Rise of run clubs and “self care” trends.

neoads.substack.com/p/best-runni...

Craft !

🚫 NO MERCY FINALLY REMOVED FROM STEAM!

Anyone can help report this?

Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...

@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social

THIS HAS TO BE REMOVED FROM STEAM!

"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"

store.steampowered.com/app/3299570/...

Ooooooh right ! Good idea tho, wish it was real ☺️

hahaha knowing Apple, they don't really do April 1st 😅

You don't need all 10, but always better to have more. You can always re-use the ones you had before - languages, "in one tap" screenshot ...

Oh nice!! I don't see it yet, so they're prob testing this feature.

Things i don’t appreciate:
- Not mentioning the price at all ??
- The “Welcome Tour” (aka Instruction Manual) being a paid game ???
- The price of the games ??????? 90$ for Mario Kart - excuse me?

Things i liked about Nintendo Switch 2 Direct:
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers 🔵 🟠
- The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌

You can also maybe highlight the relevant keywords by using a different color so it's even easier to read for the users.

Looks better and more readable. I'd suggest to put the max screenshots (10!) and test different orders to see what works best.
Also you can add your top keywords in the screenshots, it tends to convert better.

Roblox partners with Google on ads | TechCrunch Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and

Something big is happening!

techcrunch.com/2025/04/01/r...

Custom product pages is good to increase your Tap through rate (taps / impressions). It's helpful for relevancy and getting lower CPIs. But i would first focus on improving your CR !

Here is fine, so other devs can learn from it too ☺️
- There are some free MMPs available under 10 / 15k installs threshold (Singular or Adjust for ex)
- Focus on increasing CR on your product page with ASO, and within your apps with product A/B testing, monetisations, onboarding flow, paywall...

Heyy sorry to hear... i used to work at ASA, lmk if you have questions ☺️

Apple hit with $162m fine over ATT in France France's antitrust regulator has hit Apple with a €150 million ($162.3m) fine over the tech giant’s implementation of App Tracking Transparency.

If you missed the news ... Apple was fined €150M by the French competition authority over ATT!!

Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.

www.pocketgamer.biz/apple-hit-wi...