Viki Skull

Honestly, I'd rather the terminally ill go out on their own terms. And hope this gets passed.

Brand Identities made of ritual & rebellion. Brand Identity and Marketing for Founders and Creative Entrepreneurs who want their work remembered.

Let's turn your brand into something magnetic.

My brand design and management services help founders turn ideas into enduring brands, whether you’re crafting a new identity or nurturing your brand’s growth.

iamvikiskull.com

The universe rewards patience, but you have to be consistent. You can’t manifest momentum. You have to maintain it. Enter The Garden, an ongoing brand management subscription that helps your business grow.

Visit my website to reserve your seat.
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The Creative Strategy Summit 2025 The Creative Strategy Summit brings together industry leading experts and the top e-commerce brands to share tactics for improving creative performance.

I'm going to The 2025 Creative Strategy Summit! Hosted by @motionapp_‍

Wanna come? Get your free ticket here: motionapp.com/creative-str...

Brand Designer or Graphic Designer? Here’s How to Hire the Right One for Your Business If you’re in hospitality or entertainment, you know visuals can make a big first impression. A well-crafted menu design, signage that fits your space, or an intentional campaign.

Your visuals are often the first interaction with your audience. They set the tone long before anyone steps through the door or buys a ticket. Don't waste money hiring the wrong kind of designer because you don’t know the difference. Here’s how to tell them apart.

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Knowing the difference means better budgets, fewer revisions, and a brand that actually holds together.

Essentially, a brand designer builds the stage. A graphic designer dresses the set.

If your business feels inconsistent, you need a brand designer. But if your business feels solid, but your visuals need upkeep. Call a graphic designer.

A graphic designer takes that system and runs with it. Creating your marketing materials, posts, and event visuals. They make your brand visible.

A brand designer builds your identity from scratch, with logos, colors, fonts, tone, and visual direction. They shape how your audience feels about your brand.

Most founders hire the wrong kind of designer. And it’s not their fault. The titles sound similar, but they solve different problems.

Yes.

Brands decay and turn to dust when left alone for too long. The Garden keeps yours alive with ongoing design and marketing support.

Limited seats available, reserve your place before the gate closes.
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A brand refresh should feel like stepping into a hidden garden, where everything is tended to and thriving.

This is what six months of care can do. And yes, your brand deserves it.

Your reservation awaits: buff.ly/a0RBIy7

Quick reminder: I’ll be sharing some of my insights on brand positioning with my mailing list on 9/25. Subscribe now to get the full email.

One choice really can change everything. Don’t miss it.

a man wearing white sunglasses and a grey hoodie smiles for the camera Alt: a man wearing white sunglasses and a grey hoodie smiles for the camera screaming yes

Me every time Webflow makes an update.

The right to speak our minds and to disagree with each other - to disturb, even - is at the very heart of what it means to be a free people. It is not to be denied. Not by violence, not by the abuse of governmental power, nor by acts of corporate cowardice. As a Guild, we stand united in opposition to anyone who uses their power and influence to silence the voices of writers, or anyone who speaks in dissent. If free speech applied only to ideas we like, we needn't have bothered to write it into the Constitution. What we have signed on to - painful as it may be at times - is the freeing agreement to disagree. Shame on those in government who forget this founding truth. As for our employers, our words have made you rich. Silencing us impoverishes the whole world. The WA stands with Jimmy Kimmel and his writers.

WGA Statement on ABC’s Decision to Pull Jimmy Kimmel Live!

In six months, you can build a brand people remember. Enter The Garden to explore how it works. buff.ly/33raqHv

Months 4–6: Campaign & Release

Your renewed brand takes the stage. We roll out a campaign, refine the details in real time, and leave you with a clear plan for sustaining momentum. So your business stays on their mind.

Months 2–4: Refresh or Rebrand

A Brand Refresh is a refinement. The strong bones remain, but with modern tools and details. Your identity feels sharper, richer, ready to hold the future. A Rebrand is a reinvention. We rebuild the way your business presents itself to attract the audience you want.

Months 1–2: Audit & Strategy

We examine every detail of how your business shows up. And create a strategy that aligns your business with the people you want to reach. To build a foundation for loyalty that feels almost magnetic.

With a little intention, six months can redefine how your business is seen and make it the one they desire. Find out how ↓

If you lock in now, your audience could meet a whole new you by spring.
Make a reservation. Or join my mailing list and get tips to keep your brand consistent.
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People will project their fears on your ambition. They’ll say it’s too much, too risky, too unrealistic. What they mean is they wouldn’t dare. But you’re not them. Don’t let someone else’s lack of vision rewrite your destiny. You’re building what they can’t even picture. Keep going.

✉️ Join my Newsletter for Monthly notes on branding & marketing: www.iamvikiskull.com/newsletter

Hi, I’m Viki. I'm a brand identity & marketing designer, based in Chicago, IL. Helping Founders turn their ideas into something unignorable.

If you’re into alt fashion, dark romance, and the occasional cup of tea, you’re in good company.

Socials: @iamvikiskull
Links: www.iamvikiskull.com/links

Guys, I know you're trying to make a point with these "classroom clean-up photos" from school shootings. But as someone who saw a lot of fucked up shit growing up. For God's sake, use trigger warnings and mark the photo as a spoiler.

Stop pricing like you’re doing people a favor. Stop marketing like you’re a backup plan. Luxury is not about a price tag, it’s about value, presence, and refusing to play small. When you start treating yourself like the premium option, the world adjusts its gaze.

A warmly lit retro-style hotel bedroom with striped wallpaper, two globe pendant lamps, a mid-century wooden headboard, and a gold velvet bedspread. At the top, the South Central Hotel logo appears with location details: “Bronzeville, Chicago, IL.”

A tight depth of field focuses on two white 12oz paper coffee cups being clinked together.

A clean, centered frame captures an antique paneled mahogany wood door with gold checkered door sign.

Magazine and Poster examples

So if you’re an alderman, do us a favor. Walk the block, talk to people, and take the damn risk on proven local business owners.

Anyway, I have a stack of case studies on businesses I’d love to see around my way to finish. One of which is already on my site: buff.ly/AfKeoE4