The Briefing Course | Corporate Communication Training
Master decision-making under pressure with The Briefing Course. Learn military-grade techniques to deliver clear, prioritised information with confidence.
@alastaircampbell2.bsky.social Hi Alastair. Iβd like to help you in your campaign to improve oracy in young people. Iβm a former naval officer who now runs a company that equips people with military briefing skills.
Take a look: www.thebriefingcourse.com
29.07.2025 17:54 β π 0 π 0 π¬ 0 π 0
Donβt do that. Follow the Columbo rule instead.
Every time you communicate - hit them with the killer information up front.
07.03.2025 14:26 β π 0 π 0 π¬ 0 π 0
And thatβs how a lot of people communicate too.
How often have you waded through an epic email waiting for the βwhy?β
Or sat through a presentation that buries the important point on slide 12?
07.03.2025 14:26 β π 0 π 0 π¬ 1 π 0
Do you follow the Columbo rule? π§΅
Columbo is different to every other detective show - because you find out the killer in the first 5 minutes.
In most murder mysteries you don't get it until the end.Β Β
Thereβs hints, diversions and revelations before it finally makes sense.
07.03.2025 14:26 β π 0 π 0 π¬ 1 π 0
What do you get a middle-aged politician from a country with zero relationship to the UK?
But eventually I realised they were an opportunity to be taken. If you do the hard work to find an opening gesture thatβs genuinely meaningful - it pays off.
03.03.2025 18:27 β π 0 π 0 π¬ 0 π 0
I can imagine the amount of work that went into it behind the scenes.
A someone who used to plan military diplomatic meetings, I started out ignoring the power of that kind of stuff. The gift exchanges that preceded a βsit downβ were often stilted and awkward affairs.
03.03.2025 18:27 β π 0 π 0 π¬ 1 π 0
Starmer had very few cards to play. But that act gave him the best chance of landing any sort of message.
A second state visit was probably inevitable anyway. But choosing that moment - with the theatre of the letter & the Kingβs signature - milked it for max value at a key juncture.
03.03.2025 18:27 β π 1 π 0 π¬ 1 π 0
Last week was pretty bleak.
But one element really impressed me.
Put politics aside, when Starmer pulled out the letter from the King it was a masterstroke. It changed the tone of the meeting instantly from tension to something approaching rapport.
03.03.2025 18:27 β π 0 π 0 π¬ 2 π 0
Working with Claire: an unauthorized guide β High Growth Handbook
Here's the guide, taken from Elad Gil's brilliant High Growth Handbook: growth.eladgil.com/book/the-rol...
27.02.2025 19:38 β π 0 π 0 π¬ 0 π 0
Small, crucial stuff it would take people years to learn alone. The things that add up to effective communication with a leader. Creating your own leader βuser manualβ might seem self-indulgent. But itβs the opposite. You are ensuring that your team know how to influence you. Itβs about their voice
27.02.2025 19:38 β π 0 π 0 π¬ 1 π 0
Claire created a manual called βWorking With Meβ.
Itβs brilliant. Not just practical stuff about communication styles, but insights into how to constructively challenge her. What time of day she responds best. The fact she loves being copied into βFYIβ emails.
27.02.2025 19:38 β π 0 π 0 π¬ 1 π 0
That knowledge & empathy was a massive leadership advantage day to day. People βgotβ how she operated and put her in the best position to make decisions.
But soon she was interacting with complete strangers who had none of that. Other leaders would stamp their feet and complain. She took action.
27.02.2025 19:38 β π 0 π 0 π¬ 1 π 0
As a Google leader, she saw the firm explode from 1,800 staff to 60,000 in the blink of an eye.
Her small team used to know everything about her. Her communications style. How to get her attention. How she processed information.
27.02.2025 19:38 β π 0 π 0 π¬ 1 π 0
Wouldnβt it be great if your boss came with an instruction manual? π
Claire Hughes Johnson made that a reality: π§΅
27.02.2025 19:38 β π 0 π 0 π¬ 1 π 0
In London. Heard good things about it.
11.02.2025 13:31 β π 0 π 0 π¬ 0 π 0
That Reference: Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences, 108(17), 6889β6892.
06.02.2025 15:37 β π 0 π 0 π¬ 0 π 0
It would be great if the solution was just to make less decisions. But the leaders I work with donβt have that luxury.
Solving that problem is what my training is about - sharing the tools top military leaders rely on to make the right calls under immense pressure.
Like and follow to hear more.
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
For judges, that means denying parole. They avoid hard questions about risk if they just keep someone locked up. But that comes with far reaching consequences in peoples lives.
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
Despite having worked for just a few hours, when we are pushed to make decision after decision in quick succession β we quickly burn out. We stop applying reasoned judgement, and fall back on simpler, easier patterns of thinking.
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
By just before lunch that drops to 10%. Itβs led to some people calling it the Hungry Judge effect.
But Daniel Levetinβs brilliant book βThe Organised Mindβ argues that itβs nothing to do with appetite β and everything to do with another enemy we all face:
Decision Fatigue. π₯±
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
Itβs got nothing to do with your lawyer, your crime or how smartly you dress.
Itβs about your judge.
And specifically β what time of day they DO their judging.
A 2011 study (reference below) showed that judges grant 65% of their cases parole in the morning.
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
Criminals (and aspiring criminals) β I have some great advice for you.
In court, there is one thing you can do to boost your chances of parole by 55%.
A thread π§΅:
06.02.2025 15:37 β π 0 π 0 π¬ 1 π 0
People confident in making their voice heard when it matters. Like Margret Hamilton.
30.01.2025 17:45 β π 0 π 0 π¬ 0 π 0
If you donβt build the skill of influencing upwards (both as an individual or as a company), you are accepting a huge risk.
Important new insights often DO NOT speak for themselves. You need talented people able to land concise messages with their leaders.
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
Her technical brilliance AND ability to influence decision makers quite possibly saved Apollo 11.
A $24 billion project which the US had staked their international reputation on.
So what?
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
The computer (already at maximum capacity with the landing) was now overloaded.
Hamiltonβs code β written for this very eventuality β kicked in. It prioritised the landing, deprioritised the radar, kept the computer from crashing and allowed Armstrong to manually pilot the Eagle lander down.
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
On July 20th1969, Neil Armstrong and Buzz Aldrin made their decent from lunar orbit to the moon.
Everything progressed smoothly until the very final moments, when two alarms suddenly burst into life.
Due to an astronaut error in the checklist manual, the rendezvous radar was in the wrong position.
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
Software Engineering. You might have heard of it.
It was a simple move, but it helped her team gain parity with other engineers in the eyes of NASA bosses.
The result was Hamilton was given the time and resources to build in a solution.
It would prove vital.
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
β³She kept making her case, not in computer jargon but in plain language that anyone could understand.
β³She arranged demonstrations for leaders that vividly showed the reality of what could happen.
β³And she invented a new name for what she did, and KEPT using it until it caught on:
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
Hamilton:
βSoftware during the early days of this project was treated like a stepchild and not taken as seriously as other engineering disciplines, such as hardware engineeringβ¦I fought to bring the software legitimacyβ
30.01.2025 17:45 β π 0 π 0 π¬ 1 π 0
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