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Ruth Stokes

@ruthstokeswords.bsky.social

Senior content designer working in the charity sector. May also post about nature and other nice stuff. A former editor at The Guardian and author. She/her.

98 Followers  |  91 Following  |  35 Posts  |  Joined: 03.12.2024  |  2.0789

Latest posts by ruthstokeswords.bsky.social on Bluesky

A book titled "Outdoor Pigs: How to Make them Pay."

A book titled "Outdoor Pigs: How to Make them Pay."

those damned outdoor pigs can't keep getting away with this

08.08.2025 11:10 β€” πŸ‘ 9795    πŸ” 1975    πŸ’¬ 249    πŸ“Œ 325

Yes, this! Honestly not a fan!

07.08.2025 19:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The luteal phase is my enemy πŸ’›

07.08.2025 15:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Love the sound of this series @richprowse.bsky.social

01.07.2025 13:51 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Welcome to the messy middle: An introduction to Sensemakers I’ve been putting off writing this introduction. Not because I don’t know what to say, but because what I want to say isn’t the neat origin…

Just launched Sensemakers, a new essay series on Medium.

If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.

medium.com/sensemakers/...

#Leadership #UX #ContentStrategy #ContentDesign #UXWriting

29.06.2025 19:53 β€” πŸ‘ 11    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

What a show

27.06.2025 09:32 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
β€œToday’s to do list. Play games with Benji (my guide dog), coffee, cake and a wee treat, complete RNIB’s new survey.’ The to do list is written on what looks like a scrap of paper pulled out from a note book.

β€œToday’s to do list. Play games with Benji (my guide dog), coffee, cake and a wee treat, complete RNIB’s new survey.’ The to do list is written on what looks like a scrap of paper pulled out from a note book.

We want to hear from blind and partially sighted people about the areas of your life you feel you need support and support you’ve received in the past.

Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...

19.06.2025 13:42 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
Board walk in a nature reserve with long green grass and trees either side, against a sunny blue sky.

Board walk in a nature reserve with long green grass and trees either side, against a sunny blue sky.

Evening run through a nature reserve. Not too shabby!

17.06.2025 17:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Headline: Garden centre no longer hosting event after 'quite a few things' came to light

Headline: Garden centre no longer hosting event after 'quite a few things' came to light

Just going to tell you now that this local news story is in no way as luridly exciting as you might hope.

12.06.2025 08:16 β€” πŸ‘ 130    πŸ” 20    πŸ’¬ 12    πŸ“Œ 1
Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Dolly Garland, content design lead at Meta. To the left is a yellow banner with the talk title: How the tech sector has embraced content design and what charities can learn.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Dolly Garland, content design lead at Meta. To the left is a yellow banner with the talk title: How the tech sector has embraced content design and what charities can learn.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Corrine Clark, freelance content specialist. To the left is a yellow banner with the talk title: Creating social media content that resonates.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Corrine Clark, freelance content specialist. To the left is a yellow banner with the talk title: Creating social media content that resonates.

Advice surgery card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a Pixeled Eggs logo. To the left is a yellow post-it note with text that reads: with the talk title: Unlock your website’s potential with a complimentary 1:1 advice surgery with the CEO and Creative Director at Pixeled Eggs, available with your conference ticket. The session will focus on website strategy, content design and organic SEO.

Advice surgery card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a Pixeled Eggs logo. To the left is a yellow post-it note with text that reads: with the talk title: Unlock your website’s potential with a complimentary 1:1 advice surgery with the CEO and Creative Director at Pixeled Eggs, available with your conference ticket. The session will focus on website strategy, content design and organic SEO.

Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p

12.06.2025 09:30 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

Ahhh I know these bridges well. They are my way home to Cornwall (where I grew up) 🌊

11.06.2025 16:19 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Bell tent, camper van and two camping chairs in a field in the Peak District. The sun is pushing through the clouds in the sky.

Bell tent, camper van and two camping chairs in a field in the Peak District. The sun is pushing through the clouds in the sky.

Just back from camping, climbing and walking in the Peak District. The van and bell tent combo is absolute winner.

10.06.2025 07:27 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Eek hope you’re OK Lauren. Concussion is nasty! Hope you take lots of breaks and rest up.

14.05.2025 13:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
A graphic with yellow background and black text for Rachel Edward's talk 'During trauma, after trauma, and returning to trauma' at the Growing in Content 2025 conference. There is a photo of Rachel. She has grey long hair and is wearing black rimmed glasses. She is smiling and wearing a red scarf.

A graphic with yellow background and black text for Rachel Edward's talk 'During trauma, after trauma, and returning to trauma' at the Growing in Content 2025 conference. There is a photo of Rachel. She has grey long hair and is wearing black rimmed glasses. She is smiling and wearing a red scarf.

Our senior content designer Rachel Edwards is presenting at Growing in Content 2025.

You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST.

Register for free to attend using the link below⬇️
buff.ly/qy1ZPDu

09.05.2025 08:01 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Good news on The Daily Climate's site We push good journalism and science into public discussion and public policy on environmental health issues, including climate change

In the face of so much bad stuff, I’m really appreciating The Daily Climate good news page right now www.dailyclimate.org/good-news/

09.05.2025 08:26 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

So great to see you! And thank you for creating such a great atmosphere for sharing ✨

07.05.2025 14:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Some useful links here for writing and designing clear and accessible content.

07.05.2025 11:14 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks for the bookmarks @iainbroome.com. I shared them with my team this morning

07.05.2025 11:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

These Totoro pastries are so good!

07.05.2025 11:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

- introducing strategy bit by bit rather than one big β€˜look here’s this big amazing strategy’, to help with adoption of key processes and principles

07.05.2025 10:49 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Eg:
- tracking and sharing progress towards goals across teams using a matrix or spreadsheet in meetings
- involving your teams in running workshops and working with stakeholders so they have ownership and enthusiasm for it
…

07.05.2025 10:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Seems there are a lot of shared challenges, whatever type of content you specialise in. Also heard some great examples of when strategies have worked well and ways to embed new ways of working

07.05.2025 10:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.

07.05.2025 10:42 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 2

Sure, sure, definitely not an issue here…

07.05.2025 10:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Cardiff pals, can anyone help?

Gall unrhyw un helpu?

22.01.2025 11:17 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Toddler’s snowman picture made of cotton wool, sparkles and googly eyes half way down the face under the pointy nose, as if melting.

Toddler’s snowman picture made of cotton wool, sparkles and googly eyes half way down the face under the pointy nose, as if melting.

Morning. Here’s a terrifying interpretation of a snowman from my daughter #festive

20.12.2024 08:52 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Truly poetic

13.12.2024 17:03 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

100% behind the hibernation plan

13.12.2024 09:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Soapy taste of coriander linked to genetic variants - Nature Dislike of herb traced to genes encoding odour and taste receptors.

Pretty sure you’re not alone on the soap thing! www.nature.com/articles/nat...

13.12.2024 09:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I am looking after my neighbour’s two tortoises while she’s away. They’re hibernating in the fridge. They’ve got a shelf each. I did not know this was a thing but I find it amazing.

12.12.2024 12:22 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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