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Rich Prowse

@richprowse.bsky.social

Making sense of the messy middle between organisational needs and human reality.

44 Followers  |  68 Following  |  10 Posts  |  Joined: 29.06.2025  |  1.6191

Latest posts by richprowse.bsky.social on Bluesky

A graphic with the words "Build skills in content design and UX writing, content strategy and GenAI."

A graphic with the words "Build skills in content design and UX writing, content strategy and GenAI."

The secret’s out β€” our Winter Content Design Academy starts in January! Early bird pricing is live (but you didn’t hear that from me). πŸ˜‰ contentdesign.london/courses

#GenAI #ContentDesign #UXWriting #ContentStrategy #ContentOps #MIMO

17.10.2025 07:59 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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AI Week 2025 A Talk by Rich Prowse

Still time to register for Digital Leaders AI Week! I’ll be speaking at 3:30 pm (UK time) about why your content team is the key to GenAI success.

aiweek.digileaders.com/talks/why-yo...

#ContentDesign #ContentStrategy #GenAI

16.10.2025 13:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Introducing the Content Design Academy We work with organisations, big and small, to transform their content and help them succeed.

We've built the Content Design Academy - a pathway from fundamentals to leadership. Standalone courses that stack as you grow. GenAI woven throughout. Small groups, hands-on practice, no videos.
More: contentdesign.london/blog/introducing-the-content-design-academy

#ContentDesign #GenAI

06.08.2025 10:04 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Content designers aren’t writers At the centre of user-centred design lies a simple principle: we start with the user. Without this principle fulfilled, we betray not only…

Content designers aren't writers. They can spot when a process needs redesigningβ€”not just better copy. If we only ask them to write, we’ll miss these solutions.

sensemakers.xyz/content-desi...

#ContentDesign #ContentStrategy #UXWriting

20.07.2025 12:51 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
AdriΓ‘n Ortega stands at a wooden podium with vertical slats, holding a microphone and speaking to an audience. Behind him is a large screen displaying "Small actions, long ripples: Design as care and quiet change" along with speaker details. The audience members are seated at tables, with several people visible from behind listening to the presentation.

AdriΓ‘n Ortega stands at a wooden podium with vertical slats, holding a microphone and speaking to an audience. Behind him is a large screen displaying "Small actions, long ripples: Design as care and quiet change" along with speaker details. The audience members are seated at tables, with several people visible from behind listening to the presentation.

Yesterday's first Content Conversation in Cardiff was brilliant! Amazing to see so many passionate about the messy middle to create products that work for people. Big thanks to our speakers, attendees, and my team who organised it. Can't wait for next! πŸŽ‰ #ContentDesign #ContentStrategy #UXWriting

18.07.2025 08:00 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
A view from the roadway of a cable-stayed bridge with two tall concrete towers and numerous white suspension cables radiating outward against a cloudy grey sky. The road stretches ahead with white lane markings and metal barriers on either side.​​​​​​​​​​​​​​​​

A view from the roadway of a cable-stayed bridge with two tall concrete towers and numerous white suspension cables radiating outward against a cloudy grey sky. The road stretches ahead with white lane markings and metal barriers on either side.​​​​​​​​​​​​​​​​

On my way to @contentdesign.london’s first Content Conversations in Cardiff.
Excellent lineup of speakers. Looking forward to some honest talk.

(And yes, that’s the Prince of Wales Bridge. Sometimes the journey to events is worth documenting too.)

#ContentDesign #ContentStrategy #UX #UXWriting

17.07.2025 16:28 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The worst-kept secret in content: Why bad content isn’t actually about content I’m going to let you in on a secret. You probably know it already. It’s the worst-kept secret in our industry, so badly kept it hides in…

Content problems are organisational problems in disguise.
To fix bad content, don't start with the content.

sensemakers.xyz/the-worst-ke...

#ContentStrategy #SystemsThinking #UserExperience

15.07.2025 07:11 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The battle of the binary: Why GenAI isn’t an either/or debate We’ve turned GenAI into the ultimate either/or debate. Scroll through LinkedIn, and you’d think we’re choosing between utopia and…

We've turned GenAI into the ultimate binary debate.

While we're shouting about extremes. The real workβ€” thoughtful implementation, actual user impactβ€” gets drowned out.

My latest essay explores why binary thinking is dangerous and offers a way.

sensemakers.xyz/the-battle-o...

06.07.2025 15:45 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." β€” Steve Jobs

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." β€” Steve Jobs

I've been thinking about this quote today. Sometimes when the work feels hard, it's worth remembering you're in good company.

02.07.2025 12:36 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Welcome to the messy middle: An introduction to Sensemakers I’ve been putting off writing this introduction. Not because I don’t know what to say, but because what I want to say isn’t the neat origin…

Just launched Sensemakers, a new essay series on Medium.

If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.

medium.com/sensemakers/...

#Leadership #UX #ContentStrategy #ContentDesign #UXWriting

29.06.2025 19:53 β€” πŸ‘ 11    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

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