Kevin Namaky

We are running an open virtual training session in partnership with the American Marketing Association on December 4th on How to Write a Strategic Plan.

Be sure to use code KEVIN10 for a discount:

www.ama.org/events/virtu...

#marketing #strategy #brandstrategy #training #brandmanagement

The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests These numbers are legitimately shocking.

"According to [cybersecurity firm] CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients' websites during the weekend of the Super Bowl was fake."

mashable.com/article/x-tw...

The Em Dash Responds to the AI Allegations “In recent months, a curious fixation has emerged in corners of academia: the em dash. More specifically, the apparent moral panic around how it is...

I 100% support this message—linked below for reference.

www.mcsweeneys.net/articles/the...

Core Components of Branding Learn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a

Open training alert! Learn the Core Components of Branding at our upcoming training in partnership with the American Marketing Association.

www.ama.org/events/virtu...

Check out the details below and use code KEVIN10 for a discount. 😉

#marketing #brandmanagement #branding #brandstrategy #training

I think the next trend will be brands undoing their internal agencies. Many brands who brought creative/media teams in for efficiency will realize 1) they aren't good at it and/or 2) marketing is becoming more complex and they can't keep up platforms as things constantly change.

#marketing #media

This is also akin to when employers hire for “cultural fit”…

This is not OK.

The only way to beat Contra.

But make sure you don’t spray paint a Tesla…

Brand Management Bootcamp Build an Effective Brand Strategy The term brand management can mean different things depending on whether you are talking to a designer, consultant,

We are running a virtual Brand Management Bootcamp on May 1st for the American Marketing Association.

This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance.

Use code KEVIN10 for a discount.
www.ama.org/events/bootc...

I was gonna say C flat, but this answer is better.

If he called that one the Kamala crash, we can just call this one the Trump Tailspin.

Someone at NPR doesn’t understand what an executive order is.

The Government Deficits Land in the Deepest Pockets - Hussman Funds With regard to the record ratio of financial market capitalization to GDP, the government deficits of the past eight years have bloated the corporate profits on which investors are placing extreme pri...

An excellent read on the economy and the republic.

www.hussmanfunds.com/comment/mc25...

Maybe a few sizes depending what you find… and a sharpening stone, and maybe a machete… and a small hand saw… and don’t forget good shoes… and now a backpack…

People used to say the same thing about Yoga. But add overpriced wardrobe, equipment, and billy goats, and here we are.

Contra, Ninja Gaiden, Mega Man and Legend of Zelda. You’re welcome.

AI won’t replace you, but someone who uses AI probably will.

There won’t be a department of labor.

A nice unexpected benefit of Kendrick Lamar’s Super Bowl performance - many of my jeans are now back in style.

You should allow a secondary account on the same email. No one wants to get a second email address just to try Flashes.

It’s easy to under- and over-think strategy. You want to be disciplined and thorough. But great strategists can often rely on their experience and see the end game. And usually the simplest framework is the best one. Balance!

#strategy #marketing #brand #brandmanagement #cpg

A #brandmanagement training program can help:
+ Establish a baseline of knowledge, skills & consistent frameworks
+ Strengthen working relationships
+ Cultivate loyalty among employees

Here are some ideas for how to develop your team: t.co/tk11skpSAo

If you are a new manager, one of your first conversations or first 1:1 should be devoted to aligning on expectations and work styles. Don't be afraid to talk about it and come to a consensus on how you want to work together.

#collaboration #leadership #management

I think your cat would like to see the cat’s eye nebula.

When everyone tunes out, they’ve truly won. “Nothing to see here…”

Siri Is Super Dumb and Getting Dumber Siri with Apple Intelligence gives confident but embarrasingly wrong answers to sports trivia questions, both famous (Super Bowls) and obscure (North Dakota high school hoops).

Beware of Apple Intelligence… Well, beware of all of them but especially of Apple.

daringfireball.net/2025/01/siri...

#ai

Early on at Facebook, the nascent Content Policy team organically developed a set of aphorisms to guide our work. A set of simple-ish “north stars” to navigate by, keeping us on track while coping with of the ever growing and diversifying torrent of reports. 🧵1/9

No different than an American oligarch controlling it to push propaganda and falsehoods in the USA. It’s just a matter of if the administration in power benefits from it or not.

Please make it so there’s an option to have separate audiences between Flashes and Bluesky.