We already know that using AI tools like ChatGPT or Midjourney improves people's productivity and efficiency. If a task that required 8 hours of your team's work can now be completed in 2 hours, what do you do with the 6 hours that are just freed up for your team? This is the next-level management!

Just had an interesting conversation with ChatGPT on the brand personalities of nation brands. If we apply the 12 personality archetypes (originating from Carl Jung), Germany gets to be a Hero, while Russia is an Outlaw. Ironic twist of historical perception indeed. Full list here:

"If brand is the reason to buy, trust is the reason to stay."

Why does this catchphrase not apply to German automakers anymore? Declining perception of innovation, premium price tags that don't reflect value for money, and over-reliance on legacy appeal will cost them dearly in the years to come.

It’s not surprising that some controversial brand campaigns backfired (Bud Light) while others had a positive impact despite the controversy (Nike). Controversy may work if you do not alienate your core consumer base.

We were all overexcited about NFTs. There were only 1,000+ monthly sales in the recent months, compared to 100k+ monthly sales back in 2021. Is there a future for NFTs?