@bavgroup.bsky.social
The world's leading authority on data-driven branding.™️ https://www.bavgroup.com https://bit.ly/m/bavg
Modern love & dating. Wow. It's 😱 ŞĆΔŘ¥ 😱.
BAV Group's Carly McCracken, has partnered with Canvas8 to help #brands and society to ⚡💥 𝘀𝗽𝗮𝗿𝗸 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 💥⚡ and write a new l♡ve story at #sxsw 2026.
Head over to the SXSW Panel Picker and ❤️ her session today!
Panel Picker Link: bit.ly/carly2026
Do you think your #brand has to 𝙎𝙃𝙊𝙐𝙏 to be heard?
BAV Group's Aylin Yasa has the data to show how 𝚚𝚞𝚒𝚎𝚝 can be a powerful differentiator in a brand's success.
🤫 Success Without Shouting: How Quiet Brands Win in LOUDNESS 🤫
Head over to the #SXSW Panel Picker and ❤️ her session today!
🪩 Opinion Party: the #marketing podcast 🪩 season 1 is a wrap, but before we launch season 2 -- we had to share a few of our favorite Laura Jones & Jason Gaikowski that didn't make the final edits!
Remember, it's not a party without you -- just like, share, and leave a comment.
New from BAV Group's global CEO, Laura Jones, published by WARC.
with support from Tanay Sharma
Value Beyond Price: A framework for reimagining brand value in an uncertain economy
bit.ly/value-beyond...
Once again Managing Director, Brian Owens bringing that great #Brand x #Commerce insight.
Check out his new article for the Path to Purchase Institute:
In-Store Innovation: How CPGs Can Win the New Path to Purchase
Opinion Party: the #marketing #podcast, S1 E9 with Peter Everett exploring the myth of the global #brand.
youtu.be/RRnl7F-IQoo
Classic square instant style photo with multiple exposures. the VML logo is seen floating multiple times with a DJ posing infront of it. Overall a trippy psychedelic vibe.
Summing up @canneslions.bsky.social in one picture taken at the VML "friends and family" party WPP Beach.
Taken by a staff member on her fancy @lomography.com Diana+ Instant Camera.
Kim joined Laura Jones & Jason Gaikowski on the pod to talk about out whether or not #brands should take a stand and what the #data have to say about it.
Give it a listen and join the party by sharing your #opinion.
Listen now or find it wherever you get your podcasts.
In this episode of Opinion Party, we're joined by the amazing Kimberly A. Whitler.
She is a former CMO, current distinguished professor University of Virginia Darden School of Business, American Marketing Association board member, and author of Positioning for Advantage and Athlete Brands.
Time for an Opinion Party!
🪩 🤔 🪩
Opinion Party is the marketing #podcast where we explore the most pervasive myths in #marketing through the cold, cruel lens of #data -- and see if they can survive.
youtu.be/fZlwNYyY8c4
It's time for 🪩Opinion Party!🪩
Here's a 3-minute preview of Opinion Party, S1 E6.
Hosts Laura Jones & jason gaikowski discuss brand purpose, brands taking a stand, and what the data say about how to do it authentically w/ Kimberly A. Whitler, distinguished professor & former CMO.
Learn more about Fumi and find his upcoming tour dates at: www.fumiabe.com
21.05.2025 14:54 — 👍 0 🔁 0 💬 0 📌 0
It's time for 🪩Opinion Party: the #marketing #podcast 🪩
S1 E5 features comedian and former BAV Group brand analyst Fumi Abe with our hosts Laura Jones and Jason Gaikowski.
Give it a listen & then join the party by sharing your opinion!
Love how authentic Tina Cartwright is.
06.05.2025 15:26 — 👍 0 🔁 0 💬 0 📌 0
Learn more about Opinion Party: the podcast at www.theopinionparty.com
And find it wherever you get your podcasts.
On S1 E4 of Opinion Party: Tina Cartwright, founder of Rebranding Motherhood, CEO of RM. Consulting, maternal health advocate, and mom joins your hosts to unpack the myths about #authenticity, #motherhood, #marketing, and #brands.
06.05.2025 14:21 — 👍 1 🔁 0 💬 1 📌 0
Who is ready for their weekly dose of 🪩 Opinion Party 🪩, the #podcast where we interrogate the most pervasive marketing myths through cold, cruel lens of #data.
06.05.2025 14:21 — 👍 0 🔁 0 💬 1 📌 0
Time for 🪩Opinion Party!🪩
Here's a 3-minute preview of S1 E4.
Hosts Laura & Jason discuss the #authenticity trap and #rebranding #motherhood with Tina Cartwright, founder of Rebranding Motherhood, CEO of RM. Consulting, & maternal health advocate.
⭐️ Full episode 5/05/2025 ⭐️
AI Generated stuffed animals labeled as their personality: accessible (lop eared rabbit), bold (tiger with lighting bolt), dependable (dog), distant (cat), established (lion), hip (pink fox wearing a hat and sunglasses), inventive (purple raccoon wearing a lab coat), purposeful (koala), spirited (penguin in a party hat)
We used ChatGPT to transform our BrandAsset® Valuator (BAV) brand personalities into plushies.
Each is a combination of our 48 imagery attributes by which we measure all brands, globally, regardless of category.
Which combination of these is the dream team for your brand?
National Nose Picking Day Even these are brands we track, but still no nose picking data. Images of Beyonce, Santa Clause, a TV with Days of our Lives on it, another TV with 60 minutes on it, and a graphic of Gen X
Please, don't ask us to track nose picking, but we do have data on a variety of current and historic data on tv/film/radio like Days of our Lives and 60 Minutes and even people and generations as brands.
Want to understand how associating yourself with any of these could impact your brand?
National Nose Picking Day And a few more that might surprise you. Logos of: Cyber Monday, Small Business Saturday, Black Friday, Record Store Day, and Monday night football
Still no nose picking data, but we do have years of data on brands like Cyber Monday, Black Friday, Small Business Saturday, Record Store Day, and even Monday Night Football.
23.04.2025 14:14 — 👍 0 🔁 0 💬 1 📌 0
National Nose Picking Day But here’s a few things that we do consider brands, and have data on, that might surprise you. Logos of: CDC, Las Vegas, Made in USA, Mount Rushmore, and Capitalism
No nose picking data, but we do have data on a lot brands that YOU may not consider a brand.
Like government agencies, cities, countries, concepts like capitalism and "made in the usa, as well as tourist destinations like Mount Rushmore.
National Nose Picking Day We don’t consider “Nose Picking” a brand, so there’s no data on this. picture of a baby with finger up its nose.
April 23 is National Nose Picking Day!
Don't worry, we track a LOT of things as brands -- but nose picking isn't one of them.
But we do have data on a lot brands that YOU may not consider a brand.
Okay, just one more clip.
⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
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Want a little more before you click thru?
⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
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In this episode Laura and Jason discuss fame and influence marketing with Jason Falls, industry expert and host of the Winfluence podcast.
⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
Who's ready for another episode of 🪩 Opinion Party 🪩 with Laura Jones & jason gaikowski?
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A 3-minute preview of 🪩 Opinion Party, episode 3,🪩 where our hosts Laura Jones & jason gaikowski discuss fame and influence marketing with @jasonfalls.bsky.social
⭐️ Full episode drops 4/22/2025, wherever you find your podcasts. ⭐️
Learn more at theopinionparty.com (or profile 🔗)
Look who got shortlisted for the 2025 WARC awards for our work with SoFi.
Us. It's us. But you figured that out, right?
bit.ly/warc2025
#brandsky (is this a thing?)
#OpinionParty Episode 2 is live!
Join Laura Jones and Jason Gaikowksi as they talk #trust with John Sabin, Director of Social Media @merriam-webster.com
Watch on YouTube or find wherever you get your #podcasts!
youtu.be/gcpj2G7kpRk
