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The world's leading authority on data-driven branding.™️ Helping you convert brand insight to business growth. https://www.bavgroup.com
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12.11.2025 17:09 — 👍 0 🔁 0 💬 0 📌 0If you'd like a little data about Costco and Kirkland's brand perception for an article -- dm us.
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Personalization isn't about being creepy—it's about empowering customers to do things they couldn't before.
David Edelman, best selling author and #marketing expert joins Laura Jones, CEO of BAV Group, on Opinion Party (S2 E11) to shatter myths about personalization in the age of #AI.
"We are really not in the lubrication business... Our business purpose is to be in the memories business."
🪩Opinion Party S2:E10🪩 From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia Fenske
Find on YouTube or wherever you get your #podcasts
"The most successful companies solve problems and make a ton of money doing that." ~ Andisa Ntsubane
🪙 Opinion Party S2:E8 🪙 Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
youtu.be/GTZEub7BJq0
#marketing #business #purpose
What if #humanity is an evolving capability in the age of #AI?
Javier Meza, President of Marketing & Europe #CMO of The Coca-Cola Company joins host Laura Jones to discuss on Opinion Party: the #marketing podcast - S2:E4.
Find this and all episodes wherever you find your #podcasts.
Think #creative can't be measured?
Think again.
Manjiry Tamhane joins Laura Jones on Opinion Party to show you how w/out ruining the magic.
Opinion Party - Season 2, Episode 3 with Manjiry Tamhane, CEO of Gain Theory.
Find this and all episodes wherever you find your podcasts.
#marketing #ceo
Opinion Party S2:E2 is live!
From Slurpees to Sustainability with 7-Eleven's Marissa Jarratt
Did you know they have amazing merch? I didn't. Did you know their Chief #Marketing Officer is also their Chief #Sustainability Officer? I do now!
Wherever you find your #podcasts!
Opinion Party: The Marketing Podcast is BACK!
S2 E1: Marc de Swaan Arons, co-founder of the Institute for Real Growth (IRG), joins host Laura Jones, Global CEO of BAV Group, to discuss the evolution of marketing, the impact of AI, & the importance of humanized growth.
#marketing #podcast #cmo
AI comes with side effects... but BAV Group's Joshua Davenport may have the remedy.
🌈 📚 Everything I Know About AI I Learned from 🌈 📚
Cognitive offloading to AI reduces mental effort, with side effects: loss of critical thinking, reinforced biases.
❤️ his session on the #SXSW Panel Picker!
Want to know the 🤫 🅂🄴🄲🅁🄴🅃 🤫 to successful purpose-driven profitability?
Then you should help BAV Group's Brian Owens get to #SXSW 2026 so you can be a part of this ᴡᴏʀᴋsʜᴏᴘ.
Growing Brands Faster with Data, Purpose & Partnerships
Head over to the #SXSW Panel Picker and ❤️ his session today!
Modern love & dating. Wow. It's 😱 ŞĆΔŘ¥ 😱.
BAV Group's Carly McCracken, has partnered with Canvas8 to help #brands and society to ⚡💥 𝘀𝗽𝗮𝗿𝗸 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 💥⚡ and write a new l♡ve story at #sxsw 2026.
Head over to the SXSW Panel Picker and ❤️ her session today!
Panel Picker Link: bit.ly/carly2026
Do you think your #brand has to 𝙎𝙃𝙊𝙐𝙏 to be heard?
BAV Group's Aylin Yasa has the data to show how 𝚚𝚞𝚒𝚎𝚝 can be a powerful differentiator in a brand's success.
🤫 Success Without Shouting: How Quiet Brands Win in LOUDNESS 🤫
Head over to the #SXSW Panel Picker and ❤️ her session today!
🪩 Opinion Party: the #marketing podcast 🪩 season 1 is a wrap, but before we launch season 2 -- we had to share a few of our favorite Laura Jones & Jason Gaikowski that didn't make the final edits!
Remember, it's not a party without you -- just like, share, and leave a comment.
New from BAV Group's global CEO, Laura Jones, published by WARC.
with support from Tanay Sharma
Value Beyond Price: A framework for reimagining brand value in an uncertain economy
bit.ly/value-beyond...
Once again Managing Director, Brian Owens bringing that great #Brand x #Commerce insight.
Check out his new article for the Path to Purchase Institute:
In-Store Innovation: How CPGs Can Win the New Path to Purchase
Opinion Party: the #marketing #podcast, S1 E9 with Peter Everett exploring the myth of the global #brand.
youtu.be/RRnl7F-IQoo
Classic square instant style photo with multiple exposures. the VML logo is seen floating multiple times with a DJ posing infront of it. Overall a trippy psychedelic vibe.
Summing up @canneslions.bsky.social in one picture taken at the VML "friends and family" party WPP Beach.
Taken by a staff member on her fancy @lomography.com Diana+ Instant Camera.
Kim joined Laura Jones & Jason Gaikowski on the pod to talk about out whether or not #brands should take a stand and what the #data have to say about it.
Give it a listen and join the party by sharing your #opinion.
Listen now or find it wherever you get your podcasts.
In this episode of Opinion Party, we're joined by the amazing Kimberly A. Whitler.
She is a former CMO, current distinguished professor University of Virginia Darden School of Business, American Marketing Association board member, and author of Positioning for Advantage and Athlete Brands.
Time for an Opinion Party!
🪩 🤔 🪩
Opinion Party is the marketing #podcast where we explore the most pervasive myths in #marketing through the cold, cruel lens of #data -- and see if they can survive.
youtu.be/fZlwNYyY8c4
It's time for 🪩Opinion Party!🪩
Here's a 3-minute preview of Opinion Party, S1 E6.
Hosts Laura Jones & jason gaikowski discuss brand purpose, brands taking a stand, and what the data say about how to do it authentically w/ Kimberly A. Whitler, distinguished professor & former CMO.
Learn more about Fumi and find his upcoming tour dates at: www.fumiabe.com
21.05.2025 14:54 — 👍 0 🔁 0 💬 0 📌 0
It's time for 🪩Opinion Party: the #marketing #podcast 🪩
S1 E5 features comedian and former BAV Group brand analyst Fumi Abe with our hosts Laura Jones and Jason Gaikowski.
Give it a listen & then join the party by sharing your opinion!
Love how authentic Tina Cartwright is.
06.05.2025 15:26 — 👍 0 🔁 0 💬 0 📌 0
Learn more about Opinion Party: the podcast at www.theopinionparty.com
And find it wherever you get your podcasts.
On S1 E4 of Opinion Party: Tina Cartwright, founder of Rebranding Motherhood, CEO of RM. Consulting, maternal health advocate, and mom joins your hosts to unpack the myths about #authenticity, #motherhood, #marketing, and #brands.
06.05.2025 14:21 — 👍 1 🔁 0 💬 1 📌 0
Who is ready for their weekly dose of 🪩 Opinion Party 🪩, the #podcast where we interrogate the most pervasive marketing myths through cold, cruel lens of #data.
06.05.2025 14:21 — 👍 0 🔁 0 💬 1 📌 0
Time for 🪩Opinion Party!🪩
Here's a 3-minute preview of S1 E4.
Hosts Laura & Jason discuss the #authenticity trap and #rebranding #motherhood with Tina Cartwright, founder of Rebranding Motherhood, CEO of RM. Consulting, & maternal health advocate.
⭐️ Full episode 5/05/2025 ⭐️
AI Generated stuffed animals labeled as their personality: accessible (lop eared rabbit), bold (tiger with lighting bolt), dependable (dog), distant (cat), established (lion), hip (pink fox wearing a hat and sunglasses), inventive (purple raccoon wearing a lab coat), purposeful (koala), spirited (penguin in a party hat)
We used ChatGPT to transform our BrandAsset® Valuator (BAV) brand personalities into plushies.
Each is a combination of our 48 imagery attributes by which we measure all brands, globally, regardless of category.
Which combination of these is the dream team for your brand?
