Salvo Nicotra

Open web needs to be curated ;)

12.12.2024 10:04 — 👍 1    🔁 0    💬 0    📌 0

Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 billion.

Omnicom and Interpublic Merger!

www.wsj.com/business/med...

08.12.2024 16:59 — 👍 15    🔁 1    💬 8    📌 5

Experian Accelerates Identity and Activation Capabilities With Acquisition of Audigent Experian® — the global data and technology company — announced today it has acquired Audigent, a leading data activation and identity platform in the

Experian Accelerates Identity and Activation Capabilities With Acquisition of @Audigent

www.businesswire.com/news/home/20...

04.12.2024 16:42 — 👍 4    🔁 3    💬 2    📌 1

Curation is not a buzzword: it’s a fundamental shift By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe c...

#curation it's not a buzzword but a fundamental shift in the ad-tech industry.
In Onetag we believe that's important to highlight the opportunities that a smart approach to the curation that it's not just packing inventory and create deals, but much much more
www.linkedin.com/pulse/curati...

04.12.2024 07:50 — 👍 2    🔁 0    💬 0    📌 0

IAB Tech Lab released a ID-Less Solutions Guidance open for public comment until Dec 19 focusing on Google Privacy Sandbox (Topics, Shared storage...), Apple Webkit (AdAttributionKit...) and others (Privacy enhancing technology, Seller Defined Audiences...) #AdTech
iabtechlab.com/standards/id...

21.11.2024 20:22 — 👍 4    🔁 1    💬 0    📌 0

Episode 98: Marc Guldimann explains everything about attention Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful For…

A nice introduction about #attention metrics in @marketecture.bsky.social podcast that describes methodologies and why it's important to measure in
a #smartcuration strategy
www.marketecturepod.com/episode-98-m...

19.11.2024 08:48 — 👍 2    🔁 0    💬 0    📌 0

Of course you are everywhere @adtechgod.com :)
Great to see you also here, I'm Salvo Nicotra Chief Innovation Officer at Onetag

17.11.2024 11:49 — 👍 5    🔁 1    💬 1    📌 0

Hello bworld :)

17.11.2024 11:17 — 👍 3    🔁 0    💬 3    📌 0