Alex Tait

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".

It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.

cc @rushanaraalibgs.bsky.social

YouTube video by Reform Political Advertising Zali Steggall MP explains how she has introduced two bills to prohibit misleading political ads.

UK MPs talking about restoring trust in politics take note.

Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE

Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE

🧵How much did unregulated election advertising distort the election results?

Let’s look at a few of the wafer-thin margins:

- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)

🧵We've just published our review of the 2025 local council and mayoral elections.

They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.

🗳️ With polls this tight, honesty matters.

Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?

If they won’t, do they deserve your vote?

Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/

🗳️Politicians often talk about rebuilding trust.

More than 20% of UK mayoral candidates so far are backing it with action.

Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".

It takes 1 minute.

👇
reformpoliticaladvertising.org/take-action/...

Help us keep up our momentum...

Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".

Please take 1 minute to ask your local candidate to join them.

👇
reformpoliticaladvertising.org/take-action/...

Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans.

That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.

Get in touch to find out more.

Measuring the incremental impact of influencers  - Entropy This blog summarises the key points from a recent Entropy & ISBA webinar looking at how to measure ROI of influencer marketing activity

I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them.

A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...

Thanks

Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow

#adtech #martech #measurement

go.bsky.app/KGUe8Lj

@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj

@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj

5 years on from Brexit.

We couldn’t get an ad as misleading and impactful as this again could we?

We are absolutely bound to as there are no rules to prevent it.

And by the way our elections are littered with misleading ads.

See examples on our site.
reformpoliticaladvertising.org/resources/

Thanks to John Johnston for featuring us in his excellent @politico.eu newsletter this week.

You can read it here. 👇
www.politico.eu/newsletter/p...

@branwell.bsky.social thanks for the follow I'll add you to my starter pack.

Wales can be a trail-blazer in ensuring fact-based political claims are accurate, says expert Martin Shipton The co-founder of a campaign to reform political advertising has told Nation.Cymru that Wales could lead the way by becoming the first country in the UK to insist that such messaging sh...

Our interview in @nation.cymru this week:

Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation.

@rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social

nation.cymru/news/wales-c...

Yes it was a very good meeting of those who want to be constructive about how to make British democracy better.

🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken.

2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is.

Below are some "highlights".

Entropy’s Top 5 Blogs of 2024 - Entropy This blog lists Entropy's 5 most read articles of 2024, including the hot topics of retail media, marketing measurement and influencer impact

We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year.

👇
entropyconsulting.io/entropys-top...

Have a great festive break.

Marketers on why it’s ‘time for influencer measurement to grow up’ Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?

Thanks for the coverage in @marketingweek.bsky.social. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up".

I mention some of the solutions also.
👇
www.marketingweek.com/navigating-i...

Hi Mike sure I’ll add you feel free to share the list on …

Sure I’ll add you in feel free to share the list

Hi Gabriel sure I’ll add you in nice to BlueSky meet you. Feel free to share the list

Thanks added.

Sure I’ll add you in Tom. Feel free to share it too.

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇

go.bsky.app/KGUe8Lj

feel free to share it to get more added...