Sean McNulty

Viewers don’t want ads, so marketers are slipping them into the story. @ashleycullins.bsky.social tells @elainelow.bsky.social, @seanmcnulty.bsky.social , and @natjarv.bsky.social how brand integration became less about Coke cans and more about Krypto selling Milk-Bones theankler.com/p/apples-f1-...

08.08.2025 17:26 — 👍 0    🔁 1    💬 0    📌 0

Disney's Q1 earnings are in and they're...fine! Any exponential growth? No. Are there any big uh-oh’s on the horizon? No . . . depending how that HULU / COMCAST decision goes. @seanmcnulty.bsky.social breaks it down for The Wakeup Lunch Hour: theankler.com/p/dis-on-tru...

07.05.2025 18:24 — 👍 1    🔁 1    💬 0    📌 0

Come hang with Richard and I in our weekly Monday lunchtime (or late breakfast for west coast folks) live chat - #thunderbolts is up first as summer movie season kicks off! Plus reading thru the movie tariff tea leaves. Link below!

05.05.2025 16:54 — 👍 1    🔁 0    💬 0    📌 0

LIVE NOW: Richard Rushfield on Substack The Ankler Weekly Box Office Recap with Sean McNulty

. @richardrushfield.bsky.social and @seanmcnulty.bsky.social are live on Substack to talk about actually good box office news from this weekend: open.substack.com/live-stream/...

28.04.2025 17:16 — 👍 0    🔁 1    💬 0    📌 0

Sinners is #1 at the box office, the highest-grossing non-IP film since "Us", and the first horror film to earn an A CinemaScore. @richardrushfield.bsky.social and @seanmcnulty.bsky.social discuss these achievements and why many in the media are committed to tearing it down bit.ly/44zmgIP

21.04.2025 21:33 — 👍 5    🔁 1    💬 0    📌 0

Time for an Ankler crossover episode: @seanmcnulty.bsky.social and @richardrushfield.bsky.social assess 13 franchises from Marvel to Star Wars to see which IP worlds have more life, which need to go away for a while, which have promising revivals, and which look wobbly theankler.com/p/big-ip-fra...

13.03.2025 21:00 — 👍 2    🔁 2    💬 0    📌 0

I actually forgot to mention the (unknown) YT view factor… which is likely where more of the missing younger demos were.

22.01.2025 18:24 — 👍 1    🔁 0    💬 0    📌 0

☀️WB, UNI Pics Dominate U.S. NETFLIX Movie Viewing NFL ratings show broadcast TV's power / WBD grows Board / Saudis find next sports investment

The @netflix.com Film chart this week shows just how potent studio libraries are, plus how NETFLIX usage continues to pretty much mirror what cable TV was:
A 1998 action comedy was the 3rd most popular film in America.

Take a dive into the comps & numbers to know 👇

theankler.com/p/netflix-fi...

16.01.2025 02:16 — 👍 1    🔁 0    💬 0    📌 0

☀️NETFLIX Films: What Worked, What Didn’t in 2024 ❤️ to our L.A. readers on a tough morning / UNI signs Powell deal / MUBI's big indie exec hire

What movies worked on @netflix.com in 2024?

I break down what their self-reported data tells us across US movies, what regions globally deliver hit movies, what genres are most NETFLIX users not interested in and much more in today’s WAKEUP.

theankler.com/p/netflix-fi...

08.01.2025 19:06 — 👍 2    🔁 0    💬 0    📌 0

☀️ Why a SPINCO Won’t Work for DIS, WBD, PAR NEON gets new 💰 access / Studio 💰 rankings in Q3 / 2 new Jesus-based 🎥 offerings

Comcast’s #SpinCo not only raised a ton of ?s at @nbcnews.com — but also in Hollywood at large as it searches for a solve to its melting #cabletv core.

Sadly, Comcast’s attempt at a solve really doesn’t look like one for everyone else. Here’s why 👇

theankler.com/p/why-a-spin...

26.11.2024 16:55 — 👍 2    🔁 1    💬 0    📌 0

Last week, The Atlantic discovered a database of over 139,000 scripts used to train AI, setting writer group chats ablaze.
@elainelow.bsky.social spoke to writers to see what recourse they have and what kind of systems could be put in place for them to be compensated.
theankler.com/p/tv-writers...

25.11.2024 16:57 — 👍 5    🔁 4    💬 0    📌 4

☀️#Glicked Gets Great But Not Golden Start NBA's TV audience loss persists / Armie Hammer resurfaces in pic / APPLE 'Wolfs' sequel over

12 million folks left their house this weekend to go to a US movie theaters to see #Glicked

This weekend also matched 2018 & 2019 totals (not adjusted for inflation). Still a lotta money in the banana stand out there when it’s properly stocked.

theankler.com/p/glicked-ge...

25.11.2024 16:58 — 👍 5    🔁 1    💬 0    📌 1