Danni - DO Digital Marketing

Social proof matters. Show reviews, UGC, and testimonials—people trust other buyers more than they trust brands.

Marketing is no longer about the stuff you make but about the stories you tell. – Seth Godin. Your brand’s narrative is your biggest asset.

Customer Lifetime Value (LTV) > Single Purchase. Retaining a VIP customer is more profitable than constantly chasing new ones.

Pricing isn’t just numbers—it’s psychology. A £995 dress feels premium, but a £1,000 dress feels expensive. Small details matter in luxury fashion.

Your brand is what people say about you when you’re not in the room. – Jeff Bezos. Luxury fashion isn’t just about products—it’s about perception.

Don’t just sell products, sell experiences. Storytelling in product descriptions makes fashion pieces feel aspirational.

The key to customer retention? Loyalty programs & VIP tiers. Reward repeat buyers with early access, discounts & exclusives.

Shopify’s Shop App is a hidden gem. Listing your brand increases discovery & makes reordering easier for loyal customers.

Checkout friction kills conversions. Reduce fields, enable Shop Pay, & offer multiple payment options for an effortless experience.

Mobile-first isn’t optional anymore. If your Shopify store isn’t seamless on mobile, you’re losing over 60% of shoppers.

Consider offering pre-orders. If your Shopify store sells high-ticket fashion, pre-orders build hype and guarantee revenue.

Your homepage should act like a luxury storefront. Minimal distractions, clear navigation & a focus on bestsellers = higher conversions.

Scaling a Shopify brand? CRO (conversion rate optimisation) > just getting more traffic. Fix your product pages first.

Shopify speed matters. If your site takes more than 3 seconds to load, you’re losing customers. Compress images, reduce plugins, and enable lazy loading.

The biggest Shopify mistake? Ignoring post-purchase upsells. Customers who just bought are the most likely to buy again.

Use predictive analytics in Klaviyo to forecast customer value. Target high-LTV shoppers with exclusive offers & personal invites.

E-commerce brands: Email = owned traffic. Don’t rely on Meta & Google alone. Build your email list before you need it.

Your welcome email = your first impression. It should tell your brand story, set expectations & drive a first purchase.

Email open rates dropping? Check your sender reputation. Too many spam complaints = fewer people even seeing your emails.

Never send email blasts. Segment your audience. VIPs, first-time buyers, repeat customers—all need different messages.

Klaviyo’s new AI-driven flow creator can set up a full customer journey in minutes. But don’t forget: human strategy > automation alone.

SMS marketing for luxury brands? Yes, but keep it exclusive. VIP product drops & personal styling messages build customer loyalty.

Abandoned cart emails convert up to 30% of lost sales. If you don’t have one set up, you’re leaving money on the table.

Not seeing email sales? Personalise your emails. First name tags, location-based recommendations, & VIP exclusives increase engagement.

Klaviyo isn’t just an email tool—it’s an e-commerce growth engine. Flows like abandoned cart & post-purchase nurture boost sales on autopilot.

Keep ROAS high? Set clear KPIs. If your cost per purchase is higher than your AOV, adjust ad spend or product pricing.

Retargeting Ads aren’t just for abandoned carts. Use them for styling guides, exclusive drops, & personalised content to keep engagement high.

Creatives make or break Meta Ads. Static images drive clicks, but videos drive conversions. Try mixing both in your campaigns.

Lookalike audiences work best when based on quality data. Use high-value customers, not just site visitors, for best results.

The key to scaling Meta Ads? Slowly increase your budget while watching metrics. A 10-20% daily increase prevents algorithm shock.