The Fashion Law

Adidas Beats Appeal in Lawsuit Over Yeezy Partnership Collapse The 9th Circuit affirmed that adidas did not mislead shareholders or violate securities laws in connection with its Yeezy partnership.

Adidas has successfully avoided defeat on appeal this week in a stock drop case over its Yeezy venture. www.thefashionlaw.com/adidas-beats...

What is Behind Aritzia’s Bid to Register a "DUPE" Trademark? When Aritzia applied to register the trademark ARITZIA DUPE, the U.S. Patent and Trademark Office (“USPTO”) was not convinced.

This spring, Aritzia applied to register the trademark ARITZIA DUPE for use on various types of bags. www.thefashionlaw.com/aritzia-argu...

Kering Beauty Deal Prompts Lawsuit from Gucci Licensee, Coty Coty Inc.’s Swiss subsidiary filed a lawsuit in U.K. commercial court against Gucci and its parent company Kering.

Coty has filed suit in a U.K. curt against Gucci & Kering over the long-standing Gucci beauty & fragrance license. www.thefashionlaw.com/kering-beaut...

AI Goes Shopping: Inside the New Era of Agentic Commerce Looking ahead, big companies in the tech, retail, and financial services segments are touting the next phase of “agentic commerce.”

Agentic commerce is emerging as AI agents move from recommending products to completing in-chat purchases. www.thefashionlaw.com/ai-goes-shop...

Louis Vuitton, Pharrell Say Coogi is Trying to Monopolize a Vibe Louis Vuitton and Pharrell Williams are looking to escape a case waged against them for infringing Coogi copyrights and trade dress.

Louis Vuitton & Pharrell are looking to escape a case waged against them for allegedly infringing Coogi’s copyright and trade dress. www.thefashionlaw.com/louis-vuitto...

“The Knicks want to make it clear that we do not endorse Mr. Mamdani for Mayor, and we object to his use of our copyrighted logo. We will pursue all legal remedies to enforce our rights," a Knicks spokesperson said.

The trademark angle of the NYC Mayoral race: The Knicks have reportedly send Mamdani a cease & desist over this ...

Lululemon Registers LULULEMON DUPE, Here’s What it Means On October 21, Lululemon secured a trademark registration from the U.S. Patent and Trademark Office for LULULEMON DUPE.

Lululemon has secured a trademark registration from the USPTO for an unexpected phrase: LULULEMON DUPE. www.thefashionlaw.com/lululemon-re...

EU Slaps Luxury Giants with €157M in Fines Over Price Controls The EU is targeting luxury brands in a headline-making enforcement action centering on their attempts to control the price of their wares.

The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...

Court Says UGG Boot Designs Are Generic in Dupes Dispute UGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes.

A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...

Farfetch Execs Beat Investors’ Securities Fraud Lawsuit A federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety.

A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...

Shein Sidesteps Temu’s Monopoly, Trade Secret Claims in Court Shein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu.

Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...

Pop Mart Raises the Stakes in 7-Eleven "Counterfeit" Labubu Clash Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.

Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...

Louis Vuitton Nabs $584M Damages Award in Counterfeits Case Louis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits.

Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...

NikeSKIMS: The Business & Legal Architecture Behind the Brand With NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress."

NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...

Chanel Beats Out “JNANEL” Trademark in EUIPO Clash In a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”.

Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...

Court Sends Revolve Influencer Ad Lawsuit to Arbitration The influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors.

Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...

French Court Confirms Heavy Penalties in Louboutin Fakes Case Siding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes.

France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...

Hermès Beats Antitrust Case Over Alleged Birkin Bag Scheme A California federal judge has dismissed – with prejudice – a closely watched antitrust lawsuit accusing Hermès of anti competition.

Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...

What a UK Case Means for Dupes and Luxury’s Legal Playbook Dupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods.

For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...

WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-...

Europe Cracks Down on Fashion Waste With New Law Europe is rewriting the rules of fashion waste with a landmark law that takes aim and high fashion and fast fashion, alike.

European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...

Doctrine of foreign equivalents, cert petition edition:

Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy Dupes – or more specifically for Aldi, private-label products designed to closely resemble well-known brands - are central to its strategy.

As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...

A Fight Over Vetements' Name Lands Before the Supreme Court In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.

Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...

ALO Under Fire as Star Instructor Sues for Alleged Discrimination A new lawsuit filed in California state court claims that ALO yoga's public values about "mindfullness" are a façade.

Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...

We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/

How Misspelled Brand Names Shape Consumer Perceptions A new peer-reviewed paper published in the Journal of Consumer Research found that using misspelled brand names can work.

For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...

The Business of Taylor Swift: The Blueprint Behind the Brand Taylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control.

Taylor Swift is not simply protecting her music but is seeking ownership over the entire ecosystem of her brand. www.thefashionlaw.com/the-business...

Policing Brand Trump: Inside the Crackdown on Counterfeit Merch A new lawsuit filed by the Trump Organization sheds light on the sheer scope of the Trump-branded merch machine – and the appeal of the brand.

The Trump Organization has built a robust retail operation around Donald’s presidency. Now copycat TRUMP merch is flooding the market. www.thefashionlaw.com/policing-bra...