Public Relations and Communications Association

#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service

PRCA APPOINTS SARAH WADDINGTON CBE AS CEO

📣The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role.

Find out more: ow.ly/jiSk50WlATA

PRCA Workplace Champions 2025

🎉Congratulations to all winners and highly commended finalists at last night's PRCA Workplace Champions Awards!

Find out more: newsroom.prca.org.uk/pressrelease...

PRCA Fuse Pdcast image: Title: The Empathy Equation: Building Global Teams That Thrive With Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech

🆕 The Empathy Equation—new episode out now!

In #PRCAFuse, @farzanabaduel.bsky.social speaks with Slova Tech PR CEO, Viroslava Novosylna on:

- Global teams in crisis
- Mental health & remote work
- Female founders & imposter syndrome

🎙: ow.ly/S5NI50VrYQO
📺: ow.ly/mlRq50VrYQP

💡When does creativity strike?

We’re talking PR, brand strategy, and global insights with Daisy Pack, MD of Hunter UK, on this week’s PRCA Fuse Global Podcast.

Host:
@farzanabaduel.bsky.social

Tune in:
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4

PRCA Crisis Group: Communications in the Age of Trump

In a recent session with our Crisis Communications PRCA group, featuring Harry Methley and Miles Evans, we discuss crisis communication through Trump's lens, tackling misinformation and social media strategies.

Follow #PRCATV

Watch 📺 ow.ly/e5gY50VnTYE

🆕🎙 | Cultural differences in UK and US PR industries?

Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR.

Host:
@farzanabaduel.bsky.social

𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻:
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4

PRCA: Independent consultants: LinkedIn Live: How Freelancers can Turbocharge Your Comms Team

🤝Join our Independent Consultants, PRCA Group, and The Work Crowd for a LinkedIn Live event 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 at 1:30 p.m.

- We will discuss turbocharging your communications team with flexibility and fresh insights.

Sign up | ow.ly/bTEL50ViUyT

PRCA Fuse Podcast Inside Hunter UK: Daisy Pack on Leadership, Innovation & PR Trends

🆕🎙 | Want to know how top PR leaders build global brands?

Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR.

Host: @farzanabaduel.bsky.social

🎙️ Listen now!
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4

A digital graphic announcing a new PRCA partner. The image has a blue background with white text that reads 'NEW PRCA PARTNER.' Below, there is a white rectangular section containing the Polpeo logo, which features the brand name in lowercase black letters with stylized green elements inside the 'p' and 'e.'

🚨 Exciting news! We've partnered with Polpeo, a global leader in crisis simulation, to help PRCA members build resilience & sharpen their crisis response skills.

Find out more: newsroom.prca.org.uk/pressrelease...

A promotional graphic for a new blog post by Onela Mafu, Account Manager at Tribeca Public Relations, titled "Stand out and get hired for your PR internship." The graphic has a blue background with white text and features a photo of Onela Mafu smiling in front of a shelf with multiple awards. The PRCA logo is displayed in the bottom left corner, and a call-to-action at the bottom right encourages readers to visit prca.org.uk/blog for more details.

🎓 Completing your PR degree is exciting, but landing an internship is key to gaining industry experience. With a competitive job market, standing out is essential.

📖 Read Tribeca PR's Onela Mafu's blog for tips on securing your PR internship: www.prca.global/news/stand-o...

Faith Holland at the PRCA Matchmaker NewBizFest

👀Faith Holland highlighted 7 mistakes in new business: saying yes to everything, relying only on business development teams, presenting only tried-and-true ideas, not listening to clients, ignoring budget, overloading presentations, and persistently following up.

#PRCAMatchmakerNewBizFest

Stuart Bruce presenting at the PRCA Matchmaker NewBizFest

"AI saves you A LOT of time and money." - @stuartbruce.biz

We heard a very powerful and game-changing session about how we can use AI to gain new business.

#PRCAMatchMakerNewBizFest

📣 "The smart agencies pick up the phone and ask questions."

We heard James Thomlinson and Alex Young on the 'Agency Creds: A Necessary Evil, or a Strategic Opportunity?' at the #PRCAMatchmakerNewBizFest.

Hannah Campbell at the PRCAMatchmaker NewBizFest

Hannah Campbell shares how diverse perspectives enrich creative strategies and make pitches more relatable to diverse stakeholders.

#PRCAMatchmakerNewBizFest

“How many times do you celebrate a new client? How many times do you celebrate when an existing client gives you more projects?” - Simon Rhind-Tutt during his #PRCAMatchmakerNewBizFest session 'Retaining and Growing Existing Business.'

Ian Truscott and Keith Smith on stage at the PRCA Matchmaker NewBizFest

We recorded a live podcast at the #PRCAMatchmakerNewBizFest!

@fuelpodcast.bsky.social interviewed Ian Truscott who highlighted the evolution of content marketing over the past 20 years, stressing the need for useful, empathetic, and non-self-centered content.

Panellists: - Faith Holland - Tomos Edwards - Caroline Doyle - Adrian Mooney

➡The Art of Listening and the Power of Questions - #PRCAMatchmakerNewBizFest

The panel highlighted the value of tailoring pitches to cultural trends and client needs, and the inefficiency of large teams in pitches.

Panellists:

- Faith Holland
- Tomos Edwards
- Caroline Doyle
- Adrian Mooney

Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'

👀"Strong procurement relationships drive long-term agency success."

Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'

Mark Clark at the PRCA Matchmaker NewBizFest

"You don’t need thousands of clients. You need good ones."

Mark Clark from jfdi during his #PRCAMatchmakerNewBizFest session 'Torture Test Your New Business Proposition.'

Carol Magill at the PRCA Matchmaker NewBizFest

"We’ll soon be announcing CMS GO for agencies of 10 or less members. Stay tuned!"

We heard an update from the PRCA Communications Management Standard Assessor, Carol Magill at the #PRCAMatchmakerNewBizFest

Sarah Waddington on stage introducing the PRCA Matchmaker NewBizFest

A brilliant kick-off to an amazing day! The first #PRCAMatchmakerNewBizFest is on!

And we're off to a fantastic day of new business advice and and tips with a fabulous intro by @PRCA_HQ interim CEO Sarah Waddington. I am speaking this afternoon with a talk on how AI is revolutionising new biz. #PRCAMatchmakerNewBizFest

🆕🎙

In the latest episode of #PRCAFuse, our host @farzanabaduel.bsky.social welcomes Crisis Communication expert @amandacomms.bsky.social to discuss crisis management.

She shares significant moments from her over 25 years of experience and insights.

🎧 ow.ly/8sZh50Va09X
📺 ow.ly/JnhV50VaWQx

Crisis Communications nd Reputation Management with Amanda Coleman

🆕🎙

Now is the perfect time to master crisis communication in a fast-changing world.

Crisis Communication Specialist @amandacomms.bsky.social joins #PRCAFuse to discuss crisis management & mental health with our host, @farzanabaduel.bsky.social.

🎧 ow.ly/IhUo50V9ZYx
📺 ow.ly/MKjn50V9ZYz

A promotional graphic for Sparks by PRCA, highlighting Episode #5 of the Trainer Spotlight series. The background is dark blue with a yellow and white dotted pattern. The title "SPARKS by PRCA" is in large, bold, white and distressed-textured font. "Trainer Spotlight" is in yellow uppercase letters, with the subtitle "Insights from PRCA Experts" in white. Episode #5 is noted as "Now Available On:" followed by Spotify and YouTube icons. Two circular, black-and-white headshots are featured with yellow borders: Souha Khairallah (Host) on the left and Ann Pilkington (Co-Founder of the PR Academy) on the right.

Got 8 minutes? ⏳

In Sparks by PRCA, Souha Khairallah chats with top training experts on PR skills.

🎙️ Ep 5: Ann Pilkington from PR Academy.

🎧 YouTube: youtu.be/khndKV-N_ag
🎧 Spotify: spoti.fi/4yYBdr0

Check out why our 𝗣𝗥𝗖𝗔 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴'𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 was a success! 🤝

Join us in Bath on March 27th and 28th, 2025, for a two-day leadership experience.

Experience six sessions, accommodation, meals, and a coaching session.

Tailored for PR pros aiming for leadership roles.

👉 ow.ly/ZzvQ50V7uN2

🆕 Latest #PRCAFuse

In our latest episode with Pulitzer Prize-winning journalist and author Charles Duhigg, @farzanabaduel.bsky.social arzanaBaduel interviews Charles, offering insights into neuroscience and productivity routines.

🎙 Take a look: ow.ly/xXRG50V1fWX

PRCA Groups - HR Group: Transforming Recruitment Through Innovation

HR & AI: The perfect match!

Join #PRCAGroups in London on 13th March for an exclusive AI recruitment event.

- Discover GC Index + AI for hiring & explore AI tools for resume parsing

📍 Aldgate East | ⏰ 4 PM | Networking

Book: ow.ly/12LZ50V5TVr

Are you organising an event or have a blog contribution for International Women's Day 2025?

📢 Calling all PRCA members! International Women’s Day 2025 is almost here, and we want to spotlight your event, blog, or initiative!

📅 Email us on communications@prca.global by 26th February with:
✔ Event details
✔ Blog contributions

Celebrating women’s voices!

#IWD #PRCA