Paul May

Are You Stupid, Are You Dumb? Dey · Summ3r · Song · 2019

You know, this song has been stuck in my head for days and I can't figure out why. Just a complete mystery. 🤔🤷

open.spotify.com/track/0FNJ9G...

Reddit plans to lock some content behind a paywall this year, CEO says How will Reddit generate content for paid-for subreddits?

I was just saying to my wife how the thing I want most in the world is more subscription fees for services I can currently get for free that are heavily dependent on volunteer labor

State of Digital PR Report (2025) Our new survey seeks to understand the current state of digital PR in 2025. We heard from 150+ agency leaders, freelancers, & in-house teams.

Fantastic study by @vincenero.bsky.social on the state of digital PR. I found the info on the challenges that digital PR pros face particularly interesting.

www.buzzstream.com/blog/state-o...

I'm a believer in the opportunity because I've seen what we've been able to do with the tech, but again, the unanswered question is whether or not the models will continue to get smarter at the pace they've been improving.

yes, the historic corporate loss numbers pale in comparison to the numbers we're talking about with gen AI, but that's b/c the potential market opportunity is perceived to be orders of magnitude larger for genAI.

The nature of the costs are different than the historic tech company (i.e., heavier on infrastructure rather than headcount), but the point remains the same. As long as each model's per token cost continues to drop dramatically, the problem will take care of itself (again, with the "value" caveat)

The normal pattern in tech (for the past 30 years) is that companies lose a shit-ton of money in their first 5-10 years...the model works b/c the winners in each space generate more than 90% of their cash flows ten+ years after they're founded (see salesforce, paypal, amazon, etc). Nature of tech.

IMO, the cost issue that you talked about is a non-issue IF the models continue to improve at a very high trajectory. Even as the models have improved dramatically over the past 18 mths, the estimated token costs OpenAI/others pay for each model has decreased by an order of magnitude.

I just created an in-depth breakdown of how I tripled organic traffic at BuzzStream in the past year. A lot of it started with a blog redesign.

I outlined all of it in this post: www.buzzstream.com/blog/seo-cas...

#seo #linkbuilding

A PR person pitched me and said, “We have enjoyed your coverage in the New York Times as well as your book, ‘The Secret Life: A Book About the Future of Privacy.’” No book with that name exists. Turns out they used ChatGPT to recommend journalists to pitch and it included this made-up fact in my bio

I had a great chat with Amber Carnegie of Verve Search on hero content. It's still alive and well, but it's changed to a more integrated approach.

Here's a clip of us chatting about challenges working with a client on a large project.

Check out the whole vid:
www.buzzstream.com/blog/hero-co...

I’m still looking for SEOs to contribute to our ‘The State of eCommerce #SEO’ report survey 👀

Huge thanks to the 300+ SEOs who have responded so far.

I’m still looking for more to make sure we’re offering so much value in the report.

Survey link is below 👇

docs.google.com/forms/d/e/1F...

After evaluating 50 SaaS sites' link building strategies, I found that 28 were affected by the June Link Spam Update.

I outline how and what to look for in this new post!

(It impacted more sites than I thought.)

www.buzzstream.com/blog/link-sp...

#linkbuilding #seo

Google site reputation abuse policy now includes first-party involvement or oversight of content This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

Heads-up! Huge news from Google about its ‘Site reputation abuse’ spam policy and about its systems that identify if a subdomain or section of content is ‘starkly different’ than the main content. Oh, and they discuss site-wide signals (just like I explained in my post yesterday).

#google #seo

You win, Nero....headshot added.

Thanks. I feel like I got my good side

Highly recommend that digital PRs listen to this conversation with Olivia Lott. The section on personalization versus "spray and pray" outreach is particularly useful...Olivia gives specific approaches she takes to outreach that scale, but are personalized/targeted enough to get results.

🎧 Just interviewed Source of Sources' founder Peter Shankman—it will go live in a few weeks. Be sure to subscribe to BuzzStream podcast so you don't miss out:

www.buzzstream.com/blog/categor...

Here's a sneak peek of how Peter keeps the riff-raff off of his platform: