Sophia Lozano Westrich

Alexander Hamilton, relentless defender of the constitution, once said, "Now, mark my words. So long as we are a young and virtuous people, this instrument will bind us together in mutual interests, mutual welfare, and mutual happiness. But when we become old and corrupt, it will bind us no longer."

Attribution is messy because human behavior is messy. Making sense of a non-linear journey with imperfect data is challenging—especially when everyone wants their attribution model to be deemed "correct," and because the digital experience overlooks non-digital touch points with a brand.

👋🏽 hey @adtechgod.com, there was enough peer pressure to get me to join BlueSky, so here I am!

1. Joins BlueSky.

2. *Obligatory "I'm here" post.*