ProductColab

Strategic Foundations: Building Your Product on Solid Ground This guide explores the key strategic elements that help products succeed, from defining purpose to developing positioning. This is for founders, builders, and anyone creating products or services who...

The trick isn't spending months on strategy before building. It's establishing just enough clarity to guide your direction.

What's been your approach to balancing strategy and execution?

We wrote up a full post on this here.

Instead the goal is creating just enough strategic clarity to guide direction, while learning through quick cycles.

Especially now that AI is accelerating development speeds, it's even easier to jump straight into building. But with things moving faster, there seems to be a new middle ground emerging between months of upfront planning or skipping strategy entirely.

Purpose: What problem are you solving and for whom?

Positioning: How does your solution fit among alternatives?

Audience: Who feels this problem most acutely?

Messaging: How do you talk about your solution in ways that resonate?

Value Proposition: Why should people care about what you've built?

One of our core backgrounds is in product marketing and these five areas tend to make a significant difference:

We have been in the startup space for a decade and worked with tons of founders.

During that time, we've noticed a pattern with many early-stage products and companies: a solid technical product or defined service but weak strategic foundation.

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