Katherine Watier Ong

5K DOWNLOADS! Thank you everyone! Pretty wild for a podcast that’s still finding listeners even though I haven’t released a new episode since Sept 2021.

Download now to learn more about vector embeddings and strategies that actually work! ⤵️
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As AI search becomes more prevalent, traditional SEO tactics aren't enough. This guide helps you understand how AI Overviews evaluate content and what you need to do differently.

#aisearch #contentstrategy #seoevolution

Download our guide ⤵
wostrategies.com/how-to-creat...

How do you choose the best social media platforms for your audience? Our step-by-step guide removes the guesswork from your strategy, helping you optimize right away.

#socialmediaguide #seo #socialmediastrategy #googlediscovery #marketingtips

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You’re letting Google crawl the junk drawer — and it’s hurting visibility.

Crawlable internal search pages trap bots, waste crawl budget, and surface low-quality URLs. AI pulls what it can access. If that’s junk, that’s what it sees.

#SEO #AI #AcademicPublishing

Want a practical example + framework?
I break this down step-by-step here 👇
wostrategies.com/writing-for-...

And this is my favorite way to see query fan-out in action 👇
otterly.ai/app/?page=qu...

This is especially critical for:
• Academic publishers
• Research content
• Long-form explainers
• Evergreen reference pages

If you’re not cited or summarized, you’re invisible.

How to actually apply Query Fan-Out 👇

✅ Map your top queries
✅ Identify the questions behind the question
✅ Build content clusters that answer all of them
✅ Add short summary fragments to every section

Think of it this way 🧠

Your content doesn’t just need relevance anymore.
It needs:
• Depth (why / how / edge cases)
• Structure (clear sections AI can extract)
• Breadth (related questions covered in one place)

Pages that win in AI summaries usually:
• Answer the main question and adjacent ones
• Are entity-rich (clear concepts, definitions, relationships)
• Contain clean, scannable summaries

Result: up to 161% more visibility in AI-driven results.

What this means for your content 👇

If you only answer the surface-level question, you can get skipped — even if your page is “relevant.”

AI summaries are stitched together from multiple sources, not ranked lists.

This process is called Query Fan-Out.

AI doesn’t look for a page.
It looks for fragments that answer:
• follow-up questions
• clarifications
• comparisons
• implications

All at once.

Query Fan-Out: why answering one question isn’t enough anymore

When someone types a query into Google’s AI Overview or Gemini AI Mode, the system doesn’t just answer that question.

It explodes it into dozens of related ones behind the scenes.

Optimize Your Content for AI Overviews & LLM Search
wostrategies.com/writing-for-...

Your traffic is down — and it’s not your fault.

AI summaries answer queries without clicks. Most searches now end with no visit. Journals are mentioned by AI, but rarely credited.

This isn’t lost SEO. It’s lost visibility. Grab our free guide for optimizing for AI Mode and LLM search.👇

#AI #SEO

AI Overviews & AI Mode are crushing CTR. When AIOs appear, organic and paid CTR can drop 50–70%. But brands featured inside AIOs see CTR gains. Track AI visibility—not just rankings. Measure how your brand appears in AI summaries.

Tell your senators to rein in ICE NOW On Wednesday, January 7, Renee Good was killed by Immigration and Customs Enforcement (ICE) in Minneapolis, Minnesota. Then, on January 24, Border Patrol killed Alex Pretti. These deaths were a direct...

Tell your senators to rein in ICE NOW act.indivisible.org/sign/ice-out.... Email your Senators today.

Listen to the guide 👇
🎧 wostrategies.com/podcast/seo-...

Planning a YouTube channel for 2026?

Before you film, make sure your content is built for search, AI discovery, and long-term visibility.

This quick SEO Tips episode walks through YouTube’s content planning guide — and what creators should pay attention to now.

🔎 Optimize Your Content for AI Overviews & LLM Search
wostrategies.com/writing-for-...

Journals already publish what AI loves — podcasts, collections, author pages.

The problem? AI can’t see or understand them unless they’re clearly surfaced and structured.

AI rewards clarity, not keywords.

#AI #SEO #AcademicPublishing #ContentDiscovery

“𝘐𝘧 𝘠𝘰𝘶𝘳 𝘚𝘪𝘵𝘦 𝘐𝘴𝘯’𝘵 𝘍𝘢𝘴𝘵, 𝘍𝘭𝘢𝘵, 𝘢𝘯𝘥 𝘊𝘳𝘢𝘸𝘭𝘢𝘣𝘭𝘦 — 𝘐𝘵’𝘴 𝘢 𝘋𝘦𝘢𝘥 𝘌𝘯𝘥 𝘧𝘰𝘳 𝘈𝘐.”

Most LLMs pull from static HTML — not slow pages, JS-only features, or confusing canonicals.

If AI can’t see it, future readers won’t either.

#AI #SEO #TechSEO #Publishing

Today, we're honoring #MLKDay ("a day on not off") by volunteering as a family making sandwiches for the hungry in Baltimore. We're continuing a tradition I learned from my parents and now share with my kids.

How are you giving back today?


#DayOfService #Volunteering #MLK2026 #IHaveADream

What I actually learned about SEO, AI, and running a business last year - wostrategies.com/what-i-learn...

SEO isn’t dead. Even with AI answers. But the pace of SEO has sped up and it requires *even more* time to stay up to date.

I shared the real lessons 2025 taught me about AI search, LLMs, bots, declining clicks, and running a business without burning out.

Here's what actually mattered 👇

👋 Wave goodbye to manual SEO tasks, grab your copy now!⤵️
wostrategies.com/ai-marketing...

Feeling bogged down by time-consuming SEO tasks? This detailed workflow template is here to streamline your process and boost productivity.

#aiprompt #seo #automation #seoworkflow #productivity

Discovery has changed. Academic publishing hasn’t.

AI Overviews now answer queries, not links. CTR is collapsing, and AI traffic is invisible.

Journals need optimized content fragments — or risk not being found at all. Learn how to make sure you're found.