Benjamin Dell

This looks fantastic. Going to try it next week for HeySummit.

Quick question - did you create a brand new, single page site on a new domain for this or did you simply overhaul your existing landing page?

Reason I ask is that you say the domain should also include the focus keyword.

Does that cost per lead refer to a trial signup or a longer tail lead, signing up to something like a newsletter or free download/resource?

What library is that?

Nice work! Congrats 🎉

Resist… you can do it :)

A decent search volume - bound to be an opportunity there somewhere. Intrigued to hear updates on this down the line. Best of luck!

Gotcha.

Like to learn, just don’t like to be taught? If so, I’m very much cut from the same cloth.

I was going to say “isn’t that want every course does?” - but I guess if
i’s a coaching program it should be about and guided by you and your needs, not theirs?

Ooh, intriguing! Posthog style?

This looks gorgeous!

Agree! I’d be more than happy to pay to see the platform develop and grow.

Looks great! Just purchased.

Fab thanks :)

Whoop whoop! Thanks :)

After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts?

#MarketingInPublic #SaaS

Today’s read 📚

Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.

Turns out, positioning matters in books too. Funny that. 😉

#B2BSaaS #Positioning #MarketingInPublic

Nice, congrats!!

Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits.

Just drafted a new section focusing on 5 core benefits to help tell the story visually.

#MarketingInPublic

Thanks Laura. Really appreciate your input.

Are you suggesting that as a replacement for the "Events with Superpowers" part or the strapline underneath?

And good shout re: online / offline. Feels simpler and clearer

They're typically looking to grow their community/audience, and in most (but not all) looking to generate revenue from their expertise

Thanks - will check Storybrand out. I haven't read it thus far.

haha, Ben is good - thanks for checking though :)

Could it be solved by changing the end of the strapline from "through events of any scale." to something like "through events of any scale and type."

or does that still leave too much guess work?

Hmm interesting. Answer is that it's for any type of event (in-person, single webinar, multi day / multi speaker event etc). Feels like too much to try and say in the header though?

Revamping the HeySummit landing page to reflect fresh positioning and messaging.

Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).

Feels like I'm on the right track. Thoughts?

#MarketingInPublic

Thanks Paul :)

Very true!

I can definitely relate to this. It’s tough to switch mindset and reset expectations. Something I’m actively working on improving.