Diagonal Comms

📣 NEWS

We at Diagonal Comms are delighted to share that we are working with Claire Williams, Fortescue Zero and Santander Ambassador, and former Williams F1 Deputy Team Principal 🏁

Our work with her is already underway, including comms, PR, and social media management services 🙌

Looking for an evening read? 📖

Check out the story from St George’s Hospital, London, linked in the tweet below, which powerfully spotlights the story of how the NHS saved the life of Diagonal Managing Director @thebishf1.bsky.social at the beginning of 2024 ❤️

The most undervalued asset in F1’s 2026 boom is in the brain | Sector Formula 1 is heading into 2026 with a level of commercial momentum the sport has rarely seen.

🎙️ "The most undervalued asset in F1’s 2026 boom is in the brain"

Check out this Sector.world op-ed, which we placed for Dr. Marcia Goddard to promote her new book, 'Driving Performance: 10 Lessons About Building High-Performing Teams from Neuroscience and Formula 1' ⬇️
sector.world/2026/02/the-...

YouTube video by Cadillac Formula 1® Team Cadillac Formula 1® Team 2026 Livery Reveal | The Mission Begins

Cadillac reveals its identity 💥

Via the below TV advertisement aired during Super Bowl LX and an in-person reveal in Times Square, New York, Diagonal client Cadillac F1 shared its striking 2026 livery ⚫️⚪️

Don't miss the team on track during Bahrain testing tomorrow ⏰
www.youtube.com/watch?v=GlBn...

NEWS 📣

We at Diagonal Comms are delighted to announce a new and exciting partnership with @racingpride.com, the leading LGBTQ+ motorsport organisation.

We will work closely with Racing Pride to amplify its voice, extend its reach, and build on its many successes to date 👊

March 2026

Cadillac on the cover 📰

Don't miss the latest edition of @motor-sport.bsky.social! Their March issue features five articles focused on the Cadillac Formula 1 Team, including exclusive interviews and bespoke photos - all of which content our team placed.
www.motorsportmagazine.com/archive/issu...

Ahead of the 2025 season, our team helped the British Touring Car Championship introduce a live, globally available raceday broadcast for the first time in its history. Via the BTCC YouTube channel, the series attracted a mighty 273,000+ live viewers over its ten race meetings 📈👇

Deagen Fairclough on Esports, Becoming British F4 Champion, and His Love for Silverstone Young British racing driver Deagen Fairclough has won the British F4 Championship and the 2024 BRDC Young Driver of the Year. Read more about his career so far.

Our team worked with superstar youngster Deagen Fairclough throughout 2025, as he took on GB3 to the tune of 7 podiums and 1 standout race win 🏆

You can read all about his journey so far in the article by Silverstone below, which we arranged and placed 👇
www.silverstone.co.uk/news/deagen-...

We’re delighted to be working with neuroscientist and high performance expert Dr. Marcia Goddard, who today revealed the cover for her new book Driving Performance: Ten Lessons about High-Performing Teams from Neuroscience and Formula One, which launches in May.

Take a look below 🤩

"Smaller than a Lotus Elise but powered by a 7-litre V8" 🏎️💨

Make sure to check out the latest edition of Evo Magazine, in which you can find a piece discussing Diagonal client Nichols Cars' breathtaking N1A - an article that our team helped land 📰

We at Diagonal Comms are proud and delighted to have been nominated for Boutique Agency of the Year in The Race Media Awards! 🤩

We're incredibly grateful for all our fantastic clients, who trusted us to tell their stories throughout 2025, and have since our inception in 2023 🙏

One week, two major announcements from our client, the Cadillac Formula 1 Team 📰📢

On Monday, our team helped Cadillac F1 share the news that Zhou Guanyu has joined the squad as reserve driver, while on Wednesday, we assisted in announcing that IFS has become its official technology partner 👊

Diagonal Diary: Looking back on 2025 with our super six from the past year - Diagonal Comms Diagonal Comms has gone from strength to strength in 2025, expanding our client base, covering events worldwide, and driving some of the most impactful stories across motorsport and automotive. So, as...

DIAGONAL DIARY 📰

In 2025, Diagonal Comms has driven some of the most impactful stories in motorsport and automotive 💥

So, as we emerge from the holiday season, come and take a look at our super six moments from the 12 months 👇
diagonalcomms.com/2025/12/diag...

Wishing you a very Merry Christmas from everyone at Diagonal Comms! 🎄🎁

Here at Diagonal, December 25 is an opportunity for even larger celebrations... Join us in saying 'Happy Birthday' to our Managing Director, @thebishf1.bsky.social, who turns 63 today 🥂

"It Asked The Biggest Questions Of Myself": Doble Relives His BTCC Rise • BTCC Mikey Doble feels he has taken ‘a steep trajectory to the top’ as he looks back on his first three seasons in the Kwik Fit British Touring Car Championship, a

Put the kettle on and put your feet up for some off-season reading courtesy of the BTCC 🫖📰

Our BTCC media team recently sat down with Mikey Doble to produce this long-form web article, in which the #88 delves deep into his 2025 season and what's on the horizon. Read below 👇
btcc.net/it-asked-the...

Livery reveal date secured 🔒

As Diagonal client the Cadillac Formula 1 Team readies to join the F1 grid in 2026, we helped them announce that they will launch their inaugural livery during the upcoming Super Bowl, one of the largest annual sporting events in the world, on February 8 🏈

Celebrating champions at the TOCA Awards 🍾

We headed to Silverstone to cap off the 2025 BTCC season with the annual TOCA Awards, which brought together the cars and stars of the year for an evening of 🏆 and 🥂

We later shared its headlines across the BTCC's channels 🗞️

The record-breaking success of CTS 📈

The Motorsport Industry Association confirmed the stunning success of CTS 2025, the UK’s leading Motorsport Engineering & Technology Show.

We helped the MIA shout about the news with a press release, mailer content, social media posts, and bespoke graphics 🖥️

News rolls in from the BTCC 📢

We supported three exciting announcements regarding the 2026 BTCC season with digital, social, and press content 👀

- Laser Tools Racing's new Toyota-based two-car lineup
- Árón Taylor-Smith & Gordon Shedden's team change
- Details of the new qualifying race format

Revealing The Elecy prototype 🚗🚲

Amara Automotive recently unveiled a prototype of the car eBike hybrid, The Elecy, at Venturefest, Southampton.

We shared the news with our blackbook of contacts, and have since been securing coverage in a variety of premier media outlets ✍️

George Kurtz becomes co-owner of the Mercedes-AMG F1 Team 🤝

Prior to the Las Vegas GP, we broke the news of Kurtz's Mercedes F1 Team acquisition.

Between a press conference, media liaison and outreach, and a bespoke press release, we generated a huge swathe of international coverage 📰

DIAGONAL DEBRIEF: NOVEMBER 2025 🔖

Into the home stretch of the season, but no sign of slowing down 💪

From a Formula 1 team acquisition to an awards dinner and a car eBike hybrid reveal, here are five of our top moments from the past month 🧵 [1/6]

Diagonal Diary: George Kurtz’s Mercedes F1 acquisition - Diagonal Comms Last week, in the lead-up to the all-glitz, all-glamour Las Vegas Grand Prix, which was won imperiously by Max Verstappen and saw McLaren suffer a shock double post-race disqualification, we shared th...

DIAGONAL DIARY 📰

In the lead-up to the Las Vegas Grand Prix, we shared the news that George Kurtz had become co-owner of the Mercedes-AMG Formula 1 Team and appointed Technology Advisor 📢

Come behind the scenes to see how we told the story of Kurtz's acquisition 👇
diagonalcomms.com/2025/11/diag...

Announcement season is underway for our client, the BTCC 📢

Over the past five days, our team has shared the news that Laser Tools Racing by MB Motorsport will launch a two-car programme and that Árón Taylor-Smith will join its roster, and confirmation of the all-new qualifying race format 🔥

Last week, the Diagonal team shared the exciting news that George Kurtz, the CEO and Founder of CrowdStrike, has become co-owner of the Mercedes-AMG Formula One Team and been appointed Technology Advisor 📰

We are proud to be working with George to tell the story of his Mercedes acquisition 🤝

Celebrating Diagonal client the MIA's record-breaking delivery of CTS 👏

In 2025, the UK’s leading Motorsport Engineering & Technology Show became a sell-out, attendee and exhibitor numbers more than doubled, and footfall hit a record high 📈

See more in the graphics produced by our team below 👇

Diagonal Diary: From Southampton to the world stage - Diagonal Comms Earlier this week, Diagonal Comms client Amara Automotive headed to Venturefest, Southampton, UK – an annual event that hosts innovators, entrepreneurs, and thought leaders – to unveil a prototype of ...

DIAGONAL DIARY 🗞️

Earlier this week, Diagonal client Amara Automotive headed to Venturefest to unveil a prototype of The Elecy, the groundbreaking car-eBike hybrid vehicle 🚗🚲

Come behind the scenes with us below to learn more about it 👇
diagonalcomms.com/2025/11/diag...

We’re delighted to be working with Tamara Ivancova – the 24-year-old F1 engineer turned founder of Amara Automotive.

Today at Venturefest, Southampton, she will unveil a prototype of The Elecy – the car eBike hybrid she built and will next year embark on a record-breaking world tour in…

Champions Celebrated At Annual TOCA Awards • BTCC The cars and stars of the 2025 Kwik Fit British Touring Car Championship came together for the annual TOCA Awards at Silverstone on Saturday (8 November),

Cheers, BTCC 🥂

Last weekend at Silverstone, the Diagonal team attended the annual TOCA Awards, where the stars of the BTCC came together to celebrate the 2025 season.

Read all of the headlines from Silverstone in the press release curated by our team below ⬇️
btcc.net/champions-ce...

Two new clients join the roster 😎

We welcome two new clients: Nichols Cars, the British automotive company founded by former F1 engineer Steve Nichols, and Amara Automotive, creator of the innovative 4-wheeled eBike, Elecy.

We can't wait to show you what we've been up to...