Diagonal Comms

Chris Aylett talks reach, impact and size of the thriving UK Motorsport Industry 🎙️

Listen now to this 16-minute interview conducted by Global Auto Industry with Motorsport Industry Association CEO Aylett, which our team helped deliver for our client, the MIA 👇
globalautoindustry.com/reach-impact...

A busy weekend for our Diagonal Comms team at two UK race tracks comes to a close 😮‍💨

We were present at Croft and Silverstone delivering comprehensive PR, comms, and content creation packages to our clients, the British Touring Car Championship and ROKiT.

Full steam ahead this summer ✌️

Diagonal Diary: What Formula 1 can look forward to in Hungary - Diagonal Comms Formula 1 hit the halfway point of the season two weeks ago at Silverstone Circuit, where McLaren’s Lando Norris took a maiden home victory in front of thousands of adoring fans and, for the very firs...

DIAGONAL DIARY 📰

In anticipation of this year's Hungarian Grand Prix, the Hungaroring received a major upgrade, which we experienced early when we visited the track for our client, ROKiT 👀🏗️

Here's what the #F1 world can look forward to 👇
diagonalcomms.com/2025/07/diag...

YouTube video by Diagonal Comms Introducing Diagonal Comms | 2025 Promo Video

New to Diagonal Comms? Here is everything you need to know 👋📽️

From the story of our formation and central values, to a look at some of our projects so far and the services we deliver, learn more about Diagonal in our brand-new promotional video 👇
www.youtube.com/watch?v=XQC3...

Wrapping up Round 4 of the GB3 season with our client, ROKiT ✅

We were on the ground at a freshly renovated Hungaroring last weekend, where ROKiT-sponsored Deagen Fairclough bagged another strong haul of points in his quest for the title.

The view through our lens 👇📸

I enjoyed being one of the panellists at the BlackBook Motorsport Summer Reception at Silverstone this afternoon, representing my comms/PR agency Diagonal Comms, alongside Cadillac #F1 team principal Graeme Lowdon, TWG COO Jill Gregory & BlackBook partner manager Tom Brown.

Our team visited Silverstone last week for our client, the Cadillac Formula 1 Team 🇺🇸🏎️

We brought over 20 journalists to the team's bustling Silverstone factory for an ultra-exclusive tour and a press conference with Team Principal, Graeme Lowdon.

Here are some BTS snaps 📸

Before round five of the BTCC season, our team organised for Un-Limited Motorsport's drivers, Nicolas Hamilton, Dexter Patterson, and Max Hall, to visit Leighton Hospital 🏥

You can learn more about what they got up to and the impact of the activation below ⬇️
www.instagram.com/reel/DLaPwSR...

This evening, our client Tom Hartley Jnr announced that they have been selected for the sale of Mansour Ojjeh's extraordinary collection of 20 McLaren road cars 😍

We are proud to be working with them to promote the sale of this truly special ensemble of cars ✨

In conjunction, we amplified the press releases on the MIA's social media pages as part of a bespoke strategy.

Make sure to follow the MIA on Twitter/X, Facebook, Instagram, and LinkedIn to keep up to date with all of their latest news 💪

We shared the news via the press release below, which includes exclusive quotes from Peter and the CEO of the MIA, Chris Aylett 👇
the-mia.com/news/704427/...

Last night was the MIA's Summer Reception at the House of Lords 🥂

Our MD @thebishf1.bsky.social attended the prestigious event where Peter Digby, BRDC Chairman and former Xtrac President, was presented with the 2025 Award for Outstanding Contribution to the Motorsport Industry 🏆

Motorsport Valley a £16bn jewel in crown of UK, new report says A new report has today described Motorsport Valley as a “jewel in the crown of UK manufacturing” as the area celebrates £16bn in turnover.

We shared the news with our blackbook of motorsport contacts and landed earned editorial coverage in a selection of mainstream motorsport, automotive, business, industry/trade, engineering, and tech outlets - including this great City AM article 👊
www.cityam.com/motorsport-v...

Yesterday, our team distributed a press release announcing the findings of the 2024 Review of UK Motorsport Valley, conducted by Grant Thornton and the MIA.

It revealed substantial growth in the UK motorsport industry, showing the sector's strength ⬇️
the-mia.com/news/704306/...

We are delighted to announce the Motorsport Industry Association as a new client! 🤩

We will be delivering a full comms, PR, and content creation package to the MIA, the world’s leading organisation for the motorsport and high-performance engineering industry.

Our work is already underway... 👇🧵

Diagonal Diary: Happy second birthday to us! - Diagonal Comms Today, 21 June 2025, marks two years since Diagonal Comms was founded by Matt Bishop, the former Aston Martin and McLaren Formula 1 communications chief. Having encountered numerous comms & PR agencie...

DIAGONAL DIARY 🗞️

Happy Birthday to us! 🎂

Today, June 21 2025, marks two years since Diagonal Comms was founded by @thebishf1.bsky.social.

You can read more about our journey so far, and some of our biggest achievements, below 👇
diagonalcomms.com/2025/06/diag...

Oulton Awaits BTCC Title Fight • BTCC The Kwik Fit British Touring Car Championship roars into Cheshire this weekend (21/22 June) as the cars and stars of the UK’s premier motorsport series take

Racing towards the halfway mark 🏎️💨

Our team will visit Oulton Park this weekend for the 5th event of the BTCC season - the last before the summer break.

After fireworks between title rivals Tom Ingram and Ash Sutton at Thruxton, you don't want to miss the action 💥👇
btcc.net/oulton-await...

Cadillac's first big-name F1 sponsor deal explained Cadillac has secured the first sponsor for its new F1 team with a deal that will bring clothing brand Tommy Hilfiger back to grand prix racing

Last week, our team played a key role in the announcement of the Cadillac Formula 1 Team’s new partnership with Tommy Hilfiger 🤝🇺🇸

We helped land major global coverage in motorsport, sport, and fashion media as part of our work, including this The Race exclusive 👇
www.the-race.com/formula-1/ca...

Diagonal Diary: A record-breaking start to the BTCC season - Diagonal Comms Our Diagonal Comms team is heading to Thruxton Circuit, the fastest 2.36 miles (3.79 kilometres) in the United Kingdom, to deliver a comprehensive comms, PR, and content creation package to our client...

DIAGONAL DIARY 📰

Eight different winners in the first nine races is a record-breaking way for our client the BTCC to start the season 🤩

Ahead of event four at Thruxton, check out how our team is storytelling a thrilling opening chapter to 2025 🏁👇
diagonalcomms.com/2025/06/diag...

YouTube video by BTCC TOCA RACE DRIVER (Playstation 2!) DAN ROWBOTTOM vs MIKEY DOBLE (2002 Retro Game & BTCC Trivia)

Our team brought a new style of content to the BTCC's YouTube channel earlier this week! 🖥️

We dusted off a PlayStation 2, booted up the iconic TOCA Race Driver game, and handed race-winners Mikey Doble and Dan Rowbottom a controller each 🎮

Here are the results 👇
www.youtube.com/watch?v=YMhe...

A trip to the Ardennes for our client ROKiT and their man
Deagen Fairclough ✅🇧🇪

Last weekend, armed with a camera and fuelled by the sweet local delicacies, our team was at the beautiful Circuit de Spa-Francorchamps for Round 3 of the GB3 season delivering comms and content creation services 🧇🍫

Diagonal Diary: Life’s a Beach - Diagonal Comms Two sunny beachside venues have grabbed the Diagonal Comms team’s attention over the past month. Spanning more than 7,400 kilometres (4,600 miles) and with the Atlantic Ocean in between, we have deliv...

DIAGONAL DIARY 📰

Beachside events in Miami, USA, and Zandvoort, Netherlands, have grabbed the attention of the Diagonal Comms team over the past month 🏖️

Here is what we have been up to for our clients the Cadillac Formula 1 Team and ROKiT 👇🤩
diagonalcomms.com/2025/05/diag...

The Diagonal Comms team is at a track once again this weekend as our client the British Touring Car Championship heads to Norfolk for the third race meeting of the season at Snetterton 🏁

Check out this snazzy race week graphic produced by our design team below 👀👇

A podium in the dunes 🏆🏖️

Diagonal Comms is at Zandvoort for Round 2 of the GB3 season with our client ROKiT, and their man Deagen Fairclough, delivering comms and content creation services 🖥️

Deagen secured his first GB3 podium today, and will start Race 2 tomorrow from second 😎

Diagonal Diary: Starting the season with a bang - Diagonal Comms Just over a week ago, the Diagonal Comms team was busy at not one but two iconic British circuits as the British Touring Car Championship and GB3 Championship got underway at Donington Park and Silver...

DIAGONAL DIARY 📰

Just over a week ago, our team was busy at not one but two iconic British circuits as the British Touring Car Championship and GB3 Championship got underway for 2025.

Come behind the scenes with us at Donington Park and Silverstone below 👇
diagonalcomms.com/2025/05/diag...

Back to Brands 🤩

Our team is heading to Brands Hatch this weekend for the second round of the British Touring Car Championship season.

After a flying start, Ash Sutton sits atop the standings with Tom Ingram just 7 points behind. Make sure you tune in to the action wherever you are in the world 😎

BTCC To Broadcast Race Day LIVE Globally On YouTube • BTCC TOCA further enhances coverage with all-day-live worldwide streaming

T-3 days until we race at Donington Park for the British Touring Car Championship season opener 🤩

And, new for 2025, you can watch the action in its entirety no matter where you are in the world!

Check out the press release curated by our team below for more details 👇
btcc.net/btcc-to-broa...

Season launch for our client, the British Touring Car Championship, is in the books 👊

Our team has been hard at work at Donington Park this week as the 2025 season gets within touching distance...

Check out a few behind the scenes snaps 👇

Diagonal Diary: BlackBook Motorsport Forum - Diagonal Comms Last week, Diagonal’s Managing Director, Matt Bishop, attended the 2025 BlackBook Motorsport Forum in London - the flagship business event for stakeholders in global motorsport. The all-day conference...

DIAGONAL DIARY 📰

Diagonal Comms MD @thebishf1.bsky.social recently attended the 2025 BlackBook Motorsport Forum as a guest speaker, featuring on a panel alongside Otmar Szafnauer, Kate Beavan, and Jennie Gow.

Here's all you need to know about his appearance 👇
diagonalcomms.com/2025/04/diag...