David Chung

A modern marketing lesson...This is what happens when SEO services are stopped. Sharp declines from previous year and even times nobody is around to say the website has gone offline, I believe.

My curated news editon 20 now live. No fees or sign-ins - just the latest Search marketing news. davidchungdigital.com/2025/09/22/w...

America is heading towards some kind of weird dystopia. How this affects advertisers and marketers regarding state pressure leading to self censorship. Criticising a president carries not only reputational risk but regulatory / career risk. I stand by Jimmy Kimmel.

I had a great month of work, especially collaborating with a digital marketing agency located North of England. However, it's sad to see analytics stats from a project I left behind at the start of this year. -44% down in organic traffic in 2025 high season so far. It's not like I didn't warn them

YouTube video by Google Analytics Introducing the Google Analytics MCP Server

This is awesome and will be a massive help to us marketers in future. Although we should be asking way more complex GA4 analytics questions. www.youtube.com/watch?v=PT4w...

AI summaries causing ‘devastating’ drop in online news audiences, study finds Exclusive: Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview

Yes, even news publishers are feeling the traffic drops from AI Overviews. Something needs to change since what's the point of having a news website that can't bring in an audience for to see their ads. www.theguardian.com/technology/2...

A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage

I like how Jet2 are trying to put the positive spin on things but I think the original ad concept is as good as gone. There's a lot worse memes than the two examples floating around. It's going to be long before things change. www.theguardian.com/media/2025/j...

Google-only URL Bug - Some ChatGPT results showed ?srsltid in URLs — a known Google bug tied to shopping feeds. Bing doesn’t generate this.

JavaScript Rendering - AI crawlers aren’t great with JS. But in tests with Uniqlo's all-JS site, ChatGPT surfaced content that Bing usually can’t.
Alexis suspects GPT is piggybacking off Google’s JS-rendered index.

Snippet Similarity- ChatGPT generates text snippets when summarising links. These were consistently more like Google’s than Bing’s. Same tone, phrasing, even layout style.

Search Result Overlap
When testing prompts, Alexis found ChatGPT’s output had a 70–80% overlap with Google, but only 30% with Bing. That’s a huge difference.

More than a coincidence?

The theory: ChatGPT's browsing/search capabilities now resemble Google far more than Bing. This is surprising, given OpenAI’s official Microsoft/Bing partnership.

Let’s look at the evidence presented:

Did ChatGPT secretly switch over to Google’s index?
A new article by Alexis Rylko makes a seriously compelling case. Here’s the breakdown👇

Laughing at eBay's insane footer link strategy for T-shirts. I think they have a landing page for every type of T-shirt imaginable.

I've curated the best digital marketing stories of last week and provided in-depth commentary. No sub required- just follow the link: davidchungdigital.com/2025/07/07/w...

That feeling of relief to overcome a GTM form tracking problem in a SquareSpace website. I still hate those dynamic thank you pages though! Solved it by using Element Visibility plus a bit of code injection.

🚨 Big news: We're launching free local SEO guides to help marketers and business owners improve their digital marketing work.

You can find the guide and the additional resources that come with it by Googling ✨whitespark local seo guides✨

#localseo

I prefer to make a stand now and implement the file regardless.

From Map Packs to Machine Perception Local SEO in an AI-first world of Meta Ray-Bans, TikTok Maps, and spatial discovery models.

Local SEO isn’t just about ranking anymore.
It's about being recognized—by AI agents that see, hear, and suggest.
Smart glasses. Short-form video. Ambient signals.
Welcome to the new local discovery stack:
duaneforresterdecodes.substack.com/p/from-map-p...

Heads-up, this should jump the traffic levels in GA4 and other analytics tools for #ChatGPT. That's because ChatGPT finally added utm parameters for "More" sources versus just the citations. Those links used to be standard links without utm parameters. Now they contain utm_source=chatgpt.

#seo #ai

That would be the death of traditional search and I'm pretty sure most large sized agencies will see diminishing client returns

Google AI Mode Will Be Incorporated Into Web Search Overtime Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google wi...

As I suspected when I first heard of it - Google AI Mode Will Be Incorporated Into The Main Search! Pichai sees that Chat GTP is the way forward. Read it here: www.seroundtable.com/google-ai-mo...

This is big news. Search live is making its way to the Google app. Again, this is Jarvis-like but right in Search versus Gemini -> Google’s conversational ‘Search Live’ is now starting to roll out

chromeunboxed.com/googles-conv...

#google #seo #ai

Collecting some news-worthy digital marketing stories. No subscription required and no salesy stuff - just news that I either found interesting or thought was the main news feature of the week. Just follow the link to my website: davidchungdigital.com/2025/06/07/w...

Asked Google Gemini to help solve a GA4 issue I was having with Explore custom reports. It did ok, but considering it's made by Google, it still trips over itself on outdated info. It even apologised at one point for me correcting it.

Google, with its near monopoly, wants users to ditch websites (certainly informational sites). Google is all about keeping the user on their platform for as long as possible and it seems like it doesn't want to be a search engine anymore. Traditional SEO is dead, and we have to adapt.

I've curated the top digital marketing stories I've read this week. Lots of input on AI Overview over the past few days as well. Read here: davidchungdigital.com/2025/05/18/w...

How difficult is it for Microsoft AI Image Designer to understand a phrase like "Do not have potted plants on the desk"? Supposedly very difficult!

The Verge looks back on Skype Remembering Skype — and its ringtone.

Goodbye Skype! It never really caught on with me doing calls over the net, but it was well and truly defeated by other video conferencing apps. www.theverge.com/favorites/62...

US DoJ wants Google to sell two of its ad products | TechCrunch The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a

US DoJ wants Google to sell two of its ad products