Clarissa Motta

YouTube video by Google 2025 — Year in Search

I was a bit off Google this year. Didn’t get most of the references. What about you? youtu.be/Vv_sjpclsZ8?...

Bing tests Google-style “Sponsored results” grouping Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

@themarketinganu.bsky.social Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results. searchengineland.com/bing-tests-g...

ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.

OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue opportunity.”

Social media beats SEO as SMBs' top traffic source, survey says Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track AI-generated referrals. searchengineland.com/social-seo-t...

Ads are showing up on Google’s AI Mode now Hope it doesn’t go the same route as Google Search!...

That means the roughly 75 million daily active AI Mode users will see not only the AI’s best guess at their queries, but also sponsored results alongside them.
sherwood.news/tech/ads-are...

Uma meta-análise apontou que o hábito de assistir vídeos curtos tem correlação com piora no desempenho cognitivo, com a atenção, controle inibitório e uma piora da saúde mental, com o estresse e a ansiedade apresentando as associações mais fortes. psycnet.apa.org/fulltext/202...

You can access the new capability by going into Settings > Content Preferences > Manage Topics. Then you can move the slider for different topics, including AI-generated content, to adjust how much of that content you want to see in your For You feed.

TikTok will let you choose how much AI-generated content you want to see | TechCrunch With the new AI-generated content control, users who want to see less of this sort of content can dial things down, while those who enjoy it can choose to see more of it.

TikTok is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The company is also introducing more advanced labeling technologies for AI-generated content. techcrunch.com/2025/11/18/t...

Replying to Comments Boosts Engagement by 5-42% on These Major Platforms Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.

He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time: buffer.com/resources/re...

🌟 Google Docs Gets Smarter Audio narration, AI help, and 40 new templates

🌟 Google Docs Gets Smarter wondertools.substack.com/p/google-docs-… #AI #GoogleDocs #features

Google AI Overviews Appear On 21% Of Searches: New Data New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.

Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches. www.searchenginejournal.com/google-ai-ov... @jamesudl.bsky.social

Google AI Overviews Appear On 21% Of Searches: New Data

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.

Chrome now helps you fill in passport, driver’s license, vehicle information and more. Chrome already saves you time every day by securely filling in your addresses, passwords and payment information. Today, we’re making it even more helpful. For desktop u…

Repeat after me: Do not fill in and sync your government ID data to your Google account

blog.google/products/chr...

What Netflix wants advertisers to know about how Gen Z is watching | The Current Netflix’s new “Still Watching” report, released after its Q3 2025 earnings, highlights the viewing habits of Gen Z and millennial users in a dozen ad-supported regions.

Netflix is pulling the curtain back on the viewing habits of its Gen Z and millennial users across the 12 regions where its ad-supported plan is available. www.thecurrent.com/streaming-ad...

🥳🥳 Bluesky Introduces Dislike Button, Hits 40M User Milestone

Me too!

O @canva anunciou o novo @affinity, app profissional gratuito que integra edição vetorial, foto e layout em um único ambiente. Tudo sem assinatura. O diretor de produto, Cameron Adams, prometeu que será “grátis para sempre”.

O lançamento é o grande destaque do Creative Operating System (Creative…

How Many People Use TikTok: Number of Users in 2025 Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month. TikTok’s app has been downloaded 5.48 billion times worldwide.  On average, users spend about 95 m...

Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month.

TikTok’s app has been downloaded 5.48 billion times worldwide.

On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...

If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).

Vale o click ✅

Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.

“Sure, ChatGPT traffic is growing fast and increasingly supporting shopping efforts… but researchers say it’s gonna be a long time until LLM traffic catches up to Google Search in conversions or revenue. Google (paid organic) search still wins on conversion and revenue per session.”

Amazon’s latest attempt at selling stuff with AI is the ‘Help me decide’ button Amazon is filling its marketplace with AI shopping tools.

The new AI-powered tool is supposed to help you choose between similar products. #amazon

Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.

#openaiads 😳

When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz).
People will be more likely to use the discount and buy, increasing overall sales.

WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade WPP Media mapeou 20 cenários para publicidade em 2030 consultando 62 especialistas globais. Maiores consensos: 82% veem biometria substituindo senhas, 71% preveem IA criando maioria do conteúdo, 66% e...

WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade www.b9.com.br/174779/wpp-2... @b9.com.br

Mini products are everywhere—here’s why Brands from Trader Joe’s to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.

Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and millennials, at a time when budgets are tight and economic concerns are high. www.marketingbrew.com/stories/2025...

And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.

It’s more of Google search!