@carlyevans.bsky.social
Director of Analytics at Resonate. Formerly: CAP Action, MMFA. All-around internet nerd. Thoughts and typos entirely my own.
TPUSA is claiming victory with their fake halftime show, but it didn't break through to the mainstream
New analysis from Magnitude Media that shows out of 4,000 posts by neutral pages since 6 PM yesterday, only *50* even mentioned Kid Rock or TPUSA whatsresonating.substack.com/p/whats-reso...
If you’ve consumed even half an hour of news today, I’m gonna need you to play at least one game of Tetris.
Stay informed, but take care of yourselves, friends.
Hung a guy at Nuremburg for doing this, FYI. Not "a thing like this" but literally this, exactly.
21.01.2026 21:01 — 👍 8424 🔁 3041 💬 83 📌 36
Just gonna drop this here... ✨
dlitt.substack.com/p/the-substa...
Most notably, many left-leaning voices are meeting this moment with outrage and profanity, which is resonating with audiences. Since Wednesday, left-leaning posts that discussed the shooting and included any variation of “fuck” received nearly three times the engagement as posts that just mentioned the shooting—even after excluding posts with live footage of the incident that included profanity.
It's been a tough news week, but there's a silver lining for the Cussing Coalition*.
Today's What’s Resonating also examines which political takes are *actually* resonating in response to Renee Good's killing.
Link below! ⬇️
*mostly me yelling about profanity at any opportunity
What's Resonating: Thursday, January 8th Social media reactions to the Minneapolis ICE shooting
Yesterday's breaking news of an ICE shooting in Minneapolis sparked intense, wide-ranging reactions online. Today's What's Resonating breaks down social media's response.
Full post at the link below ⬇️
What's Resonating: Monday, January 5th, The holidays, Maduro, and Minnesota fraud allegations
Great news, everyone -- I remembered how to do my job!
Check out our rundown of the last couple of weeks on social media. (Link ⬇️)
Bubble chart of the Top Political Pages by Total Engagements across Platforms (2025)
Bubble chart for Top Political Pages by Average Engagements across Platforms (2025)
In today's What's Resonating, we took a look at the top political pages of 2025!
More in the link below ⬇️
like and subscribe ✨
13.12.2025 16:54 — 👍 1 🔁 0 💬 0 📌 0Corny cuts deeper than any other word. that's the one that is gonna keep her up at night.
13.12.2025 04:33 — 👍 138 🔁 13 💬 4 📌 0
This heartbreaking content is clearly striking a chord with audiences: ICE encounter videos performed better than generic immigration posts across every political lean. Left-leaning ICE encounter videos over-performed at the highest rate (2.7x average engagements) while neutral pages earned the highest total and average engagements (31 million and 36,000, respectively). Comparing performance across political lean: Left-Leaning pages: ICE encounter videos performed 164% better than other immigration videos (with over 15,000 more engagements per post) Neutral pages: ICE encounter videos performed 81% better than other immigration videos (with over 15,000 more engagements per post) Right-Leaning pages: ICE encounter videos performed 38% better than other immigration videos (with over 3,400 more engagements per post)
In today's What's Resonating, we analyzed viral ICE videos and how the left, particularly @nowthisimpact.bsky.social and
@couriernewsroom.bsky.social, are using amplification to effectively highlight the harms of the Trump administration.
More via the link below. ⬇️
Okay, this was a fun one.
whatsresonating.substack.com/p/whats-reso...
Kirk actually had been making this list of the top topics until yesterday. I still think he hangs in the background of right wing grievance like Benghazi did though datawrapper.dwcdn.net/aiiJD/1/?utm...
03.10.2025 17:35 — 👍 15 🔁 2 💬 5 📌 0ICYMI: This summer, I started a new job, launched our new Substack, and created a *bunch* of charts.
Our daily newsletter, What's Resonating, did a guest post in today's FWIW, where we broke down the turbulent week on political social media.
Check it all out via the link below!
I’m on the ground at the charlie Kirk prayer vigil at the Kennedy center. There are thousands of people here.
14.09.2025 22:15 — 👍 14 🔁 6 💬 6 📌 5markets tick higher as donald trump threatens ceos with arrest for releasing “fake news quarterly reports” showing declining revenue
08.08.2025 13:53 — 👍 86 🔁 14 💬 4 📌 0I’m sorry, but a country album called “Snipe Hunt” is *genius.*
30.07.2025 16:26 — 👍 0 🔁 0 💬 0 📌 0Shitty pontoon would be accepted and arguably preferred.
30.07.2025 16:13 — 👍 0 🔁 0 💬 0 📌 0I need to become friends with someone not evil who has a boat in DC. Pls advise.
30.07.2025 16:13 — 👍 1 🔁 0 💬 1 📌 0It's been a rough few years, but I truly believe this story should serve as a dire warning to *everyone.*
25.07.2025 17:28 — 👍 1 🔁 0 💬 0 📌 0
The Journal and Obama attacks may only be the beginning. Trump’s best hope of keeping his supporters happy may very well be increasing the scale and tempo of his authoritarian attacks — and that means there will be more to come in the months ahead. www.mediamatters.org/fox-news/tru...
21.07.2025 18:40 — 👍 243 🔁 57 💬 14 📌 2What a shocker that Trump is trying to defend himself on Epstein by blaming Obama.
12.07.2025 23:47 — 👍 5077 🔁 768 💬 277 📌 46Based on my uniquely qualified professional opinion, I believe two facts:
@couriernewsroom.bsky.social has some of the best left-leaning social media in the game.
guest @peltzmadeline.bsky.social is one of the leading experts in the right online.
This is a no-brainer. Go listen/watch/follow!
I don't even smoke, but between this and the 7/11 influencers, Japan feels magical. hope you're enjoying your trip!
02.07.2025 03:27 — 👍 1 🔁 0 💬 0 📌 0Like you may be Online™️, but did you also make everyone at the function look at the Guadalajara face lift?
28.06.2025 04:32 — 👍 0 🔁 0 💬 0 📌 0
