John Cobb

In fragile economies, cash flow > growth. If you can’t get paid quickly, you’re subsidizing instability. GTM starts with collections, not campaigns.

Exit planning clarifies who you’re really building for: buyers, heirs, or creditors.

Buyers don’t just acquire assets. They acquire momentum. Marketing creates that.

La gobernanza no se mide en documentos, sino en las decisiones incómodas que se toman.

La informalidad es el mayor competidor en América Latina. Ignorarla es ingenuidad.

Most breakthroughs come after the hardest moments of restraint. Stay steady long enough to see the pattern shift.

Regional pride shapes decisions. Strategies that ignore Cusco, Arequipa, or Piura perspectives miss half the picture.

La política puede distorsionar mercados. El consejo debe leer esas señales a tiempo.

Good marketing is the cheapest way to add real equity before you sell.

Beware the “NGO effect.” A foreign-funded program can distort demand signals for years. GTM needs filters to separate real demand from grant-driven illusions.

Founders crash when pressure breaks their mental loop. The fix isn’t a lecture. It’s a reset. A walk, a breath, a reframing.

When regulators are unpredictable, your GTM plan must have exit ramps. You can’t market your way out of a sudden ban.

A good surprise visit ends with clarity, not chaos.

A política pode abrir portas, mas apenas a consistência mantém negócios de pé.

Calm isn’t soft. It’s firm edges when the founder is bouncing off the walls. Boundaries can be grounding.

Mozambique teaches you that “yes” doesn’t always mean agreement. Advising here requires listening to what isn’t said.

When a founder panics, staff mirror it. Calming the founder is often the fastest way to steady the company.

Anger makes mistakes. Calm buys time. And in fraud cases, time is leverage.

First rule when you suspect fraud: don’t announce it. Quiet observation beats loud reaction.

Pressure reveals character. The choice is simple: break under it, or sharpen because of it.

El marketing sólido eleva el valor de una empresa mucho antes de la venta.

Your first marketing channel in many markets? Word of mouth amplified by WhatsApp groups. Simple, cheap, fast, and brutally honest.

En mercados complejos, la calma del líder vale más que cualquier manual importado.

After a killing, the organization is judged on humanity and discipline. Show both.

Sometimes the founder just needs someone who won’t flinch when they rant. Stability is contagious.

Advising means recognizing that in Peru, reputation spreads faster than contracts. Word of mouth makes or breaks projects.

GTM isn’t sexy when the road to your customer literally collapses in the rain. Execution is logistics before it is marketing.

Calm isn’t weakness. It’s choosing clarity when the world around you pushes for panic.

Advising in Mozambique means adjusting expectations. Things take longer, but trust built slowly lasts longer too.

If you can’t stay calm when fraud is suspected, the fraudster has already won. They’ve pulled you off balance.