Mark Campbell

Some recent work...

Some of the nicest people I ever encountered in my entire career were students from #Venezuela

Every institution must have a long range Strategic Enrollment Plan that guides recruitment (including marketing, financial aid, and more) and retention for years to come. We believe in 2 key tenets to develop and preserve institutional vibrancy. Click for that info:
campbellschreiber.com/Blog

This is getting so serious that I can clearly envision schools saying to themselves in 2030, "if only we had taken action back in 2025-26." #emchat

We wrote a little something about what colleges need to do to proactively respond to one of the most challenging moments ever in higher education.

Useless piece really. Why not put it in context with what is happening to the other, oh let me guess, 90% of institutions?

You gotta get off the couch every day... #acd #cattledog #dogs

I wrote this six months ago. My crystal ball is obviously working but I'm not making predictions on the stock market. I do however know who will not win the World Series. Guess! First correct answer gets a free stock tip. 🤣🤣🤣 #emchat #international

For at least 20 years, maybe more, we haven't used the term "foreign students." They are international students. I looked up "foreign." Multiple definitions, of course, but one of them is "strange and unfamiliar." Just something to keep in mind. Education media: please take note. #npr #nyt #emchat

Lovely. And fyi, it's Belleville.

My partner @rachelschreiber.bsky.social and I penned something today.

This is a nuance that is so frequently lost by anyone outside higher ed when describing college pricing @rosehorowitch.bsky.social covers it nicely. In short, for decades, the majority of colleges have not been able to grow net tuition revenue regardless of what the sticker price may say.
#emchat

So interesting to imagine the outcome without American direct involvement.

#canada

students represent 30% of the student body but over 40% of tuition revenue. At some colleges, the budgetary impact of losing an int student can be almost 2x that of a domestic loss. This week, the Chinese government issued a caution to its citizens about studying in the US. That there will be a

Avocado seed sprouted and now I think I know why I like gardening - it's like leading up to May 1:

- Months/years of waiting
- many things happening beneath the surface
- and then, if you're good and lucky, tada!!

#emchat
#avocado

Will be very interesting to see how they respond to a call/demand for massive admissions reform. Letter suggests they are currently not compliant with some element of federal law. Fascinating.

If the Liberals win the next election in #Canada it will be because a) Trudeau resigned b) the party chose Carney and c) tariffs - which have unified the country and put the Conservatives in a huge bind. Canadians are now so angry there is almost no way they will elect a right wing gov't.
#tariffs

Really impressed with how many great things are happening in #Cleveland.

The weather though? It was a bit gray yesterday and a blustery 10 degrees. How gray? So gray that this is not a black and white photo.

Early morning rewards...
#cali #coffee

Lawsuit Accuses Georgetown of Admitting Students Based Solely on Wealth (Gift Article) The schools were accused of giving special treatment to wealthy students who might not otherwise have been admitted.

Fortunately, I've had the pleasure of working for Presidents who were unwilling to delve into this practice. In some ways this is one of the worst practices we have in the admissions world. #emchat

www.nytimes.com/2024/12/17/u...

No drones out this way. As a former Jersey guy, I'm going to accept this trade off. (Cali pizza 🍕 is usually not terrific but on balance I'm still Team West Coast).

In short, if your existence is on the line, you have to put every resource 'possible' into recruiting students. That doesn't mean cutting absolutely core aspects of what you do. But EVERYTHING else has to be available and that takes courage from leadership.

There is a classic dilemma for budget challenged institutions who are tuition dependent. On the one hand, they must be prudent with every dollar especially if money is tight. On the other, is this really the time and place to reduce expenditures on recruitment? (My answer to follow). #emchat

Ah. Ok. Lol

Wow. I'm sure the nuances are all awkwardly implemented as can be the case with any federal initiative but I'm mostly just struck by a Prime Minister actually explaining something in clear terms. I can almost not remember the last time we had a President who could do that. 😂

Yikes. And the stated purpose is what?

I'm not sure I know what they did. Harder for international students to get a study permit now @philollenberg.ca ?

How are you positioning international student enrollment over the next 4 years and, importantly, what is Plan B if things go south? It's (past) time to put this on campus leadership radar especially if Int students represent a significant portion on your total. Don't get caught flat-footed! #emchat

Enrollment planning in the specter of closure (opinion) Misunderstandings about enrollment management and changing student needs can make a bad situation worse, Mark Campbell and Rachel Schreiber write.

My partner @rachelschreiber.bsky.social and I wrote a little something.
I've never been a fan of scare tactics but as most of you know, higher ed does not have a strong tradition of enrollment planning and for many schools, time is clearly of the essence...

www.insidehighered.com/opinion/view...

You have 30 seconds (max). Can you persuade me to listen for another 3 minutes? This is the reality of in person work at a college fair or school visit when students and parents don't know your school. Have you armed your admission staff and faculty with the 30 seconds they need? #emchat #emconsult