Illiquid Assets

The Experience Treadmill When successful events disrupt the the operation

Latest Substack is up!

Today we focus on how events and experiences can become a never ending treadmill for business owners.
www.illiquid.beer/p/the-experi...

The Double Standard of the Algorithm The High Cost of Being Seen: Why visible AI is "gross" for small biz while hidden AI is the standard for everyone else.

Visible AI is "gross." Hidden AI is the standard.
Why small businesses get shamed for using the tools while Big Tech uses "Invisible AI" to slash jobs.
The toothpaste is out of the tube. Unless you’re living in a yurt, you’re using it—whether you know it or not.

tinyurl.com/illiquidasse...

The Vaccine of Difficulty Why Business Owners Need to Seek the Struggle

Latest Substack is up!

​Talking about "The Vaccine of
Difficulty"—why voluntary hardship is the ultimate stress-inoculation for business owners and investors.
​From the "Ghost Brewery" era to marathon mile 22: how the "suck" increases your ability.
​Micro Brews. Macro Views.

tinyurl.com/Illqdass4

The ROI of Character Why doing the right thing is the ultimate competitive advantage, and what 26.2 miles taught me about the compounding power of character.

Lacing up for my 6th marathon this Sunday. 🏃💨

More than miles—it’s the philosophy: Doing the right thing is always the right thing.

Illiquid Assets #3 focuses on why a community moat is the ultimate Alpha for small biz.

tinyurl.com/illiquidasse...

When in doubt, zoom out. The beer industry isn't dead. It's just not a free lunch anymore.

Are we falling off the "Craft Beer Cliff"? 🍺 ​Stop staring at the pothole and look at the highway. I’m breaking down why the current pullback is a necessary "mean reversion" and why the sky isn't actually falling.
Illiquid Assets #2 is out.

Welcome to Illiquid Assets Micro Brews, Macro Views

Check out my first Substack post about how taproom demographics are a sign of the K-shaped economy.

Saving Private Ryan and it's not close.

I have always thought he looks like the "Sugar Water" alien from Men in Black. Either way, not human.

That One Vanderbilt view tho... 👀

And Tom Lee now on the low end. Wild.

Going to need a triple levered ETF for this. $TDGN

I believe JC would say there are no opinions on this chart. Just facts.

two men are talking to each other with the words `` circular circle with the music , the flow : all good things '' . ALT: two men are talking to each other with the words `` circular circle with the music , the flow : all good things '' .

Asset-Price Spiral

Cheers man. Enjoy the vaca!