Query Fan-Out: A Data-Driven Approach to AI Search Visibility - WordLift Blog
Google’s AI Mode doesn’t just process a query—it explodes it into a network of sub-queries, fanning out across Google’s Knowledge Graphs and web index to generate comprehensive answers.
Here is my contribution to the Google AI Mode debate and how we can potentially unpack every query into follow-ups.
I built a tool to share the idea:
Query Fan-Out Simulator → wor.ai/query-fan-out
⚙️ Detects core entities
🤖 Generates follow-ups
🧪 Tests your content’s structure
27.05.2025 09:46 — 👍 1 🔁 0 💬 0 📌 0
Indeed, the recipe is simple and I believe it can be generalized:
1️⃣ A Small model (2, 3 or 4B),
2️⃣ A Well-defined ontology,
3️⃣ A set of task templates,
4️⃣ A reward policy
22.05.2025 05:37 — 👍 1 🔁 0 💬 0 📌 0
YouTube video by WordLift
WordLift: Model Context Protocol Integration with Claude
youtu.be/6dz_-LbP3eQ
🚀 MCP is live.
Claude + Agent WordLift now team up to handle complex SEO tasks:
→ Entity gap analysis
→ Meta descriptions
→ Internal links
→ FAQs, overviews, product highlights & more
Backed by a Knowledge Graph and real tools—not just prompts.
21.05.2025 09:52 — 👍 0 🔁 0 💬 0 📌 0
🚨 Calling all web experts! 🚨
The 2025 Web Almanac is still open for contributors!
Know someone perfect for it? Mention them here and help us reach the right folks. 🙌
📢 Please help us spread the word!
🔗 Learn more: github.com/HTTPArchive/...
19.05.2025 04:52 — 👍 25 🔁 22 💬 0 📌 4
cyberandy/SEOcrate-4B_grpo_new_01 · Hugging Face
We’re on a journey to advance and democratize artificial intelligence through open source and open science.
Would love to see more teams converging on the research front - we tried to document the internals in the model card huggingface.co/cyberandy/SE... (quite surprisingly the model - and the openly contributed quantized versions that others have made have reached in a few days 650 downloads!)
09.05.2025 17:22 — 👍 1 🔁 1 💬 0 📌 0
Now it’s time to hear from @cyberandy.bsky.social and Beatrice Gamba from WordLift as they present on #ontology based reinforcement learning for #AI in #SEO and #contentmarketing
#KGC2025 #DeepSeek
05.05.2025 20:04 — 👍 3 🔁 1 💬 2 📌 0
Thanks @pacoid.bsky.social it means tons coming from you!!
06.05.2025 02:54 — 👍 2 🔁 0 💬 1 📌 0
Excellent tutorial at the Knowledge Graph Conference today in NYC: "Teaching AI to Think Like Writers - The Aha Moment for Ontology-Based Reinforcement Learning" by @cyberandy.bsky.social @begam9.bsky.social implementing some of the most innovative ideas that I've seen in a long while!
06.05.2025 02:41 — 👍 5 🔁 2 💬 1 📌 0
@brieeanderson.bsky.social has a super rad (and very on brand) background behind/between her slides at #seoweek
29.04.2025 19:39 — 👍 4 🔁 2 💬 0 📌 0
SEO ain't dead... for some reason, it's disruptive again—now with a 3.0 flavor.
18.04.2025 15:32 — 👍 1 🔁 0 💬 0 📌 0
🚀 Just shipped Content Quality Evaluation in Agent WordLift!
Every AI needs a solid feedback loop. Our new API scores content quality, readability & SEO—no matter who (or what) wrote it.
It’s our way of fighting AI slop. Here is the official documentation docs.wordlift.io/agent-wordli...!
17.04.2025 19:16 — 👍 2 🔁 0 💬 0 📌 0
haha his name is Bizet :) (cc @ammonjohns.bsky.social not my password 😜)
08.04.2025 15:56 — 👍 3 🔁 0 💬 0 📌 0
I do have a cat 🐈😻.
05.04.2025 16:33 — 👍 0 🔁 0 💬 1 📌 0
Slightly refined...
05.04.2025 11:40 — 👍 3 🔁 0 💬 0 📌 0
😆 Weekends are for relaxing.
05.04.2025 11:33 — 👍 5 🔁 0 💬 2 📌 0
A great suggestion Jes 👏👏
03.04.2025 04:17 — 👍 1 🔁 0 💬 0 📌 0
AI Agents & Model Context Protocol: The Future of eCommerce - WordLift
Discover how AI agents and the Model Context Protocol are reshaping eCommerce, SEO, and voice-activated shopping, making AI your next key customer.
When back in November I shared how llms.txt might have helped GPTBot crawl our site, many asked:
“How do I build one for an eCommerce website?”
Well…The real answer is MCP — and it’s time SEOs start paying attention.
Here is my latest article:
wordlift.io/blog/en/ai-a...
02.04.2025 17:06 — 👍 2 🔁 1 💬 0 📌 0
Why G Won’t Be Transparent About Its AI Adoption.
21.03.2025 20:22 — 👍 6 🔁 0 💬 0 📌 0
💥 Bonus AI Mode Research Insights:
🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values!
🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)
20.03.2025 17:04 — 👍 5 🔁 1 💬 1 📌 2
Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏
20.03.2025 10:48 — 👍 1 🔁 1 💬 1 📌 0
THIS.
“I am not interested anymore in LLMs. They are just token generators [..] I am more interested in next-gen model architectures, that should be able to do 4 things: understand physical world, have persistent memory and ultimately be more capable to plan and reason.”
@yann-lecun.bsky.social
20.03.2025 10:39 — 👍 2 🔁 0 💬 1 📌 0
As @lilyray.nyc recently pointed out, LLMs' memory is shaped (among other factors) by social media conversations.
Thinking about marketing strategies through a neuroscience lens is no longer sci-fi—it’s becoming a practical framework for all of us!
Thanks, @larry.bsky.social, for the interview!
19.03.2025 18:42 — 👍 8 🔁 2 💬 1 📌 0
I will read it carefully and then read it again. You should do the same!
19.03.2025 18:38 — 👍 2 🔁 1 💬 0 📌 0
Yes, that is correct. It is the deepest understanding that a language model has of the world. The memory layer after post-training in a language model is made of key concepts.
15.03.2025 11:30 — 👍 1 🔁 0 💬 0 📌 0
Introducing Command A: Max performance, minimal compute
New LLM release from Cohere. It's interesting to see which aspects of the model they're highlighting, as an indicator of what their commercial customers value the most (highlight mine): > …
Two big LLM releases today - Cohere's Command A simonwillison.net/2025/Mar/13/... and Ai2's OLMo 2
OLMo claims to be "the first fully-open model (all data, code, weights, and details are freely available) to outperform GPT3.5-Turbo and GPT-4o mini", which feels notable allenai.org/blog/olmo2-32B
13.03.2025 21:32 — 👍 141 🔁 24 💬 5 📌 2
In Agentic AI, personalization is driven by the episodic memory layer, making it a key differentiator.
14.03.2025 06:27 — 👍 1 🔁 0 💬 0 📌 0
Wikipedia → Wikidata → Neuronpedia.
🔥🔥🔥
13.03.2025 18:26 — 👍 0 🔁 0 💬 1 📌 0
Public dataset that tracks how the web is built. Maintained by @patmeenan.com, @paulcalvano.bsky.social, @tunetheweb.com, @maxostapenko.com, and Nurullah Demir
evil mad scientist
{ he, him }
vocation: entity resolution, knowledge graphs, AI apps @ Senzing
location: coastal redwoods /|\
xocation: https://derwen.ai/paco
more neanderthal than most reading this
remarks are personal, don't reflect employer's views
Head of Innovation @WordLift
Marketing consultant | SEO Futurist | Keynote speaker
Caffeine-based lifeform. Data nerd. Engineer. Builder of people. Baker of treats. Questioner of everything. Rebel with a cause.
Independent AI researcher, creator of datasette.io and llm.datasette.io, building open source tools for data journalism, writing about a lot of stuff at https://simonwillison.net/
Im Craig Campbell, done SEO for over 25 years now and try my best to be as helpful to others trying to learn more about Digital Marketing.
Internet entrepreneur • Investor at Emilia Capital • Founder of Yoast • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺🇳🇱️ • he/him
Darth Autocrat:
Internet business consultant
(SEM (SEO/PPC), CM & SMM, with UX, CRO & ORM)
https://nseo.arclite.solutions/?ts=darth_na:x
Digital Strategist with global roots & decades in SEO | Builder of brands, not just rankings | Curious mind diving into AI, human behavior & search | Polyglot & perpetual learner.
Blog: level343.com/article_archive
Work: level343.com
Design, Web SEO & SEM Consultant, Creating in the Digital and Physical Realms, www.nuancecollaborative.com founder + occasional artist.
Posts about digital, SEO, tech, design, and my two ridiculously spoiled felines.
Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
A structured data fanboy who enjoys http://wikidata.org/wiki/Q1129653
Want to have a chat? Just schedule a call:
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I'm an SEO who gets to work with people who teach machines how to think.
International SEO since the 90's
President of AJPR.com
Conference speaker
Article contributor to SEJ, SEL, etc.
Search Awards Judge
Paid Search Association BoD member