Evan Fishkin

AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz

Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.

How to: Audit existing content using ScreamingFrog and AI You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...

AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4

Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

I'm excited for Zyppy! Looking forward to seeing it grow.

Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants

🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)

Let me know what you think!

zyppy.com/marketing/an...

Coax. Persuade. Cajole. Using Generative AI Right. I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can't think. But it knows a lot. Getting it to convert that knowledge into something useful takes a li...

Working on a project last week I finally realized that generative AI isn't INTELLIGENT. It's knowledgeable. To get a good result, you need to coax it. Persuade it. Cajole it, even. www.ianlurie.com/digital-mark...
Huge h/t to @wilreynolds.bsky.social for all his teaching. It's kept me inspired.

#ai

The Role of SEO in making branding understood by search engines and AI. Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

NEW: sparktoro.com/blog/snackba...

Snackbar Studio has just raised $2.15M. Not from VCs, or a games publisher, but from 38 angel investors, using SparkToro's structure.

We've open-sourced our docs so anyone can raise money this way. And, we've got a sneak peek at the game itself 😉