Iโm running point on Netlify social today.
Something cool is launching. If you want the play-by-play, follow along! ๐ฐ๏ธ
@therubyrep.bsky.social
Writer + marketer for tech startups, open source, and weirdos with good ideas. I do content, social, podcasts, and making shit make sense.
Iโm running point on Netlify social today.
Something cool is launching. If you want the play-by-play, follow along! ๐ฐ๏ธ
โPush your ideas to the web.โ
Thatโs the ethos behind Netlifyโand what @biilmann.blog digs into with Scott Hanselman on Hanselminutes. They cover AI, developer workflows, and why the future of the web is still human first.
๐ง hanselminutes.com/1017/push-yo...
The web thrives when itโs open. ๐
Weโre supporting frameworks like @tanstack.com & @astro.build with @cloudflare.socialโkeeping them strong, independent & community-driven.
More from @biilmann.blog โ www.netlify.com/blog/support...
Iโve got room for 1โ2 more clients.
I help tech startups + open source projects with content, social, and podcasts.
If you need someone who can cut through the noise and get results, letโs talk.
#Marketing #Tech #Podcasts
A collage-style cutout of the hashtag โ#MeTooโ on a textured gray background, symbolizing the movement against sexual harassment and assault.
A man turned a potential job lead into harassment.
Then strangers blamed me for it.
So I wrote it all down.
This oneโs for every woman whoโs been told to stay quiet.
I wonโt.
Read the full story here:
exhotmess.net?p=271
#MeToo #LinkedIn #Harassment #Boundaries
I wrote again: exhotmess.net?p=265
04.07.2025 18:54 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0Iโve been quietly working with Leapter as their content and messaging partner, and today, I finally get to share one of our first big public wins!
Follow us! There's so much more to come. ๐ฅ๐ธ
Just once, Iโd like to experience โgenerational wealthโ instead of โgenerational guilt.โ
26.06.2025 13:18 โ ๐ 3 ๐ 0 ๐ฌ 0 ๐ 0Thank you!! ๐ค
23.06.2025 12:23 โ ๐ 1 ๐ 0 ๐ฌ 1 ๐ 0A close-up photo of printed astrology birth charts with planetary symbols and house divisions, partially overlapped, with a black pen resting on top.
Burned out? Stuck? Tired of pretending to care about sh*t that doesnโt light you up?
My chart says: Welcome to your Uranus opposition. Please lose your mind responsibly.
I wrote about it. Itโs raw, witchy, and might just hit where it hurts: exhotmess.net?p=256
Two burnt-out matchstick figures sit facing away from each other on a black background, with smoke rising from their heads, symbolizing emotional exhaustion and estrangement.
Iโm finally writing about my familyโs estrangement.
The gaslighting. The rewriting of history. The silence that hit harder than the yelling ever did.
They called me โcrazyโ when I stopped performing. I call it waking up. exhotmess.net?p=252
Tabby cat rolling playfully on a dusty patch of ground, stretching with one paw raised and eyes half-closed in the sunlight.
We almost danced to Ed Sheeran.
But then remembered:
Weโre the cat-in-the-sawdust type of couple.
New blog post: On love, weird songs, & wanting every freckle... exhotmess.net?p=244
๐ธ Featuring: a very relevant cat.
Close-up of a person using a smartphone in a dark room, highlighting the anxiety-driven habit of constantly refreshing and scrolling through feeds.
I wrote a new blog post about what happens when the crisis ends, but your nervous system never got the memo.
I keep scrolling, refreshing, trying to โstay aheadโ
But itโs not ambition. Itโs survival mode.
This is about anxiety after the anxiety: exhotmess.net?p=238
Not everyoneโs gonna get it.
Youโre not too much.
Theyโre just not your people.
Are we really going after the ellipses too now?
16.05.2025 17:30 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0A humanoid robot with blue-lit eyes and mechanical hands sits at a desk in a modern office, drawing on paper with a pencil. It is surrounded by books, blueprints, and a desk lamp, with a city skyline visible through the large windows behind it.
When you try using AI to make something cute for your wedding and it turns into an existential crisis wrapped in a coloring book.
New post: exhotmess.net?p=204
View from behind the iconic Hollywood sign in Los Angeles, California, overlooking the city and surrounding hills during a golden sunset.
A lot of people talk about playing small.
But not enough people talk about why.
Enmeshed families teach you that your choices donโt belong to you.
That love = control.
That shrinking keeps you safe.
I wrote about the plane I never boardedโand the permission I thought I needed. exhotmess.net?p=193
Freelancing from a hospital room.
Smiling through Zoom calls with 37 tabs open and a partner fighting to get well.
Iโm tired. I need steady work. I wrote about it.
exhotmess.net?p=167
To the ones grinding on a Sundayโฆ๐ฅ
04.05.2025 19:48 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0When your trauma makes you a better marketer but nobody wants to talk about that part.
30.04.2025 17:41 โ ๐ 2 ๐ 0 ๐ฌ 0 ๐ 0Some days, it feels like youโre throwing effort into a black hole.
No applause. No feedback. Justโฆcrickets.
And yet, you keep showing up.
Thatโs the part no one claps for. Thatโs the part that builds everything.
If todayโs one of those โblack holeโ days, I see you. Youโre not alone.
My partner is home. Crutches. 60 pounds down. Iโm running on fumes and folding laundry between job appsโbut we made it through the worst.
If youโre someone whoโs been rooting for us, thanks.
If you feel like sending dinner vibes, Iโm @exhotmess on Venmo. No pressure. Just deep, messy gratitude.
Burnout doesnโt always look like crashing. Sometimes it looks like obsessively tweaking a Canva graphic for two hours because you canโt face the next task. Ask me how I know. ๐ซ #CreativeLife
23.04.2025 19:02 โ ๐ 2 ๐ 0 ๐ฌ 0 ๐ 0If your content sounds like ChatGPT wrote itโฆ
Someone probably skimmed it, shrugged, and kept scrolling.
Want engagement? Write like you talk.
Want trust? Write like you mean it.
Hot take: We donโt need more tools. We need better instincts.
Marketers obsess over AI, funnels & frameworksโand forget the human on the other side.
Marketing = empathy, clarity, timing.
Some days Iโm a brilliant strategist.
Some days Iโm a sad sandwich in yoga pants.
Both versions still know how to grow a podcast and rank your content on page one.
Balance. ๐งโโ๏ธ๐ป #MarketingLife
Check out some personal essays Iโve been writing on the side at Exhotmess.net!
13.04.2025 18:01 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0I just published my first real blog post in 15 years.
Itโs about a wedding program, a Facebook troll, and what happens when you spend too long trying to be โprofessional enoughโ instead of honest. exhotmess.net/blog/what-th...
When you shrink yourself to be palatable for clients, platforms, or the algorithmโฆYou donโt just lose your voice. You start forgetting what it ever sounded like.
I stopped writing for years because I was afraid of being โtoo much.โ Now? Iโm risking being exactly that.