Kevin Briody

Iowa's unique place in college football traditions:

Thank God we don’t have to play in Iowa again for two years.

Ugly win but a win. The most Iowa game ever.

Emotionally spent.

Go Ducks

Pass and catch of the season for the Ducks

LLM traffic is shrinking LLMs are a visibility surface. Not traffic you can bank on.

LLM usage continues to grow, but referral traffic to brands seems to be slowing. Its all about visibilty now www.growth-memo.com/p/llm-traffi...

Beyond Resilience: Why Marketing Leaders Need Disruption Fluency Now The language we use reveals how we think. When we talk about "weathering storms" or "surviving change," we're treating disruption as an occasional crisis, something that interrupts normal business. Bu...

For any fellow marketers on here, starting to share my thoughts on the idea of Disruption-Fluent Marketing. Please take a look and consider subscribing (it's free)! www.disruptedcmo.com/beyond-resil...

Working on an article, and realizing I seem to be completely incapable of remembering how to spell "bureaucracy" correctly. I suspect I mispelled it back in college and simply never looked back.

Coca-Cola releases upgraded AI-generated ads for 2025 holidays, after finding people didn't know or care about the use of AI, despite criticism for its 2024 ads (Katie Deighton/Wall Street Journal)

Main Link | Techmeme Permalink

Perhaps the definitive current example of en.wikipedia.org/wiki/Enshitt...

Another hit on EdTech. AI eats another business.

Oreo-maker Mondelēz To Use New Generative AI Tool To Slash Marketing Costs | ESM Magazine Mondelēz is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters.

This seems like the primary in-house ROI case for GenAI in marketing as of right now: short-form video, product video and creative, and all the myriad other relatively small, high-volume creative assets. Big risk to any agency still leaning heavily on production.

The coaching carousel in college football this off-season is going to be one for the ages.

"Q1 2025 Business Plan: Let's fire pretty much everyone who has credibility and entirely alienate our core audience in order to chase a new audience that completely loathes us!"

"Q4 Update: Somehow this didn't work. Very confusing."

I spent many years perfecting my use of em-dashes. No AI will take that away from me!

Craziest 4th quarter of any game I’ve seen in years. Go Bo! #goducks

I feel seen

So...still paid puff pieces, but just better written? Not sure I'm getting why this is so unique vs the mass of paid placement offerings already out there. Even with amazing writing, it's still a puff piece, so why would this attract readers any more than a normal paid placement does today?

As a recent convert to the watch-loving community, this looks amazing. Not US$1800 amazing, perhaps, but I'm geeking out about the potential.

I do think we're going to start seeing a "great data center backlash" grow at the local level. They provide very little benefit after initial construction jobs are complete, and consume vast amounts of local water and power, jacking up utility prices. Why would you want one nearby?

Epiminds — Agentic AI for Marketing The operating system for marketing — powered by the most advanced multi agentic system.

Not entirely sure how functional this is, but one of the cooler new AI startup sites I've seen. The face moves, company info is easter-egged behind zoom. www.epiminds.com

Excellent thread on the economics of "Made in the USA" and how it's so challenging to sustain.

Herbie to Ladd, beautiful play. #producks

Maybe this is just our Grim Reaper season, leaving a trail of fired coaches in our wake.

Of the Ducks 5 wins so far this season, three of those teams have since fired their head coach. Go Ducks (I think?)

I’ll say it: they should have replaced Lee Corso with the Duck full time.

Based on the recent direction of the WaPo Opinion section, I kind of assumed that was already the case.

Can we re-nomalize putting RSS feeds on company blogs/article pages? Old school tech I realize, but getting back into Feedly for some personal content curation and I miss the simplicity of it all (unrelated: bring back Google Reader!)

(solemnly) You've had mail.

Greensboro PD Facebook continues to be hilarious

"...and the termination of the park's only plumber as part of the DOGE layoffs." Brilliant.