Behavioural Science

A Review of Behavioral Frameworks A systematic approach to applied behavioral science

Behavioral science went from few tools to overwhelming chaos in a decade. But there's a pattern in the storm: all frameworks follow the same 5-steps: Align→Understand→Design→Assess→Scale. Chart your course! 🧭 #ServiceDesign #BehavioralScience #DigitalTransformation
magazine.bescy.org/articles/a-r...

Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team

#BehavioralScience

Here is a database of 100 nudge case studies and research papers, for those who are interested:

That Dropped Call With Customer Service? It Was on Purpose. Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”

on "sludge" --

"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]

https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/

Inside the scandal that rocked behavioural science – and paved the way for revolution Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the sexiest branch of science has been irrevocably eroded – and how to discern bet...

Nice, ultimately hopeful, article on the flawed field of behavioural science, with some pretty big clues about why the field has such problems: “A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did”

Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed? - Claremont Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?

💡 Is AI just as biased as we are?

In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI

👉 Read the full blog here! claremontcomms.com/2025/06/flaw...

#BehaviouralScience #AI

It takes a village to end malaria — and behavioural science can guide it | Blog | Malaria Consortium Malaria Consortium Blog Post: It takes a village to end malaria — and behavioural science can guide it

💬 "Insecticide-treated nets (ITNs), vaccines and antimalarial medications only work when people use them correctly and consistently."

@malariaconsortium.bsky.social's CEO James Tibenderana on how behavioural science is key to a malaria-free future. 👇

www.malariaconsortium.org/blog/it-take...

We're live at our latest behaviour change briefing webinar: Safety: Is it a public health thing? 💡

Thank you to our exceptional speakers and panel.

We'll be sharing a recording on our website after the event 📹

#BehaviourChange #BehaviouralScience #Webinar #Safety #PublicHealth

Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.

New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy

Check out our new online conversation series, Frontiers. The series will showcase behavioral science perspectives on contemporary issues, cutting edge approaches to applying behavioral science, and conversations on the craft of behavioral science and design.

behavioralscientist.org/event-2025-f...

Creating the long-running 50 things to do before you're 11¾ - Behaviour Change In 2012 we created 50 Things to do Before You’re 11¾ for the National Trust and the award winning campaign has since become their most successful behaviour change initiative to date. Designed to…

Liked this breakdown of the #behaviouralscience behind an initiative to get kids outside more.
The key takeaway? Consider kids AND parents:
- It was exciting for kids, but also nostalgic for parents.
- Using a scrapbook engaged kids, but also gave parents a momento to keep after.

If you're a researching faces (emotive/affective signals, identity, embodiment, recognition, development, neural processing etc etc) reply here so I can add you to my sparkly new Face Researcher Starter Pack! Let's make it easier to find & connect with each other 🤩(pls share!)

go.bsky.app/ABzJ4Mg

Cover of the March 29, 2025 issue of The Lancet. Quote on cover reads: “Our findings show the potential for low-cost or no-cost behavioural interventions to increase participation in screening and reduce deaths from colorectal cancer [by] adding one sentence to the invitation letter.”

Understanding colorectal cancer screening behaviour is key to increasing uptake.

In our latest issue, a recent trial evaluates the impact of two behavioural interventions on uptake of FIT colorectal screening.

Find this & more 👉 tinyurl.com/y9sjj4hc

When ‘Cancer’ Gets in the Way of Treatment Some oncologists suggest that, for certain early cancers not at risk of spreading, the term “cancer” should be avoided.

Great to see my friend and colleague @ldscherer.bsky.social and Kirsten McCaffery from @sydneyhealthlitlab.bsky.social in today's New York Times talking about how calling something "cancer" may not be helpful for decision making about DCIS!

Tagging @smdm.bsky.social for amplification.

Pentagon abruptly ends all funding for social science research More than 90 studies on threats such as climate change, extremism, and disinformation are halted

Pentagon abruptly ends all funding for social science research | Science | AAAS www.science.org/content/arti...

Research by Rasmussen et al suggests headlines featuring both negative *and* identity language increase the clickrate by twice the amount that each feature on its own produces: buff.ly/J1U1hY1
HT coauthor @jayvanbavel.bsky.social

BSPHN Conference 2025: Keeping Ahead of Change Join the largest gathering in the UK of leaders and practitioners in behavioural science, social science and public health

⏰ Time is running out! ⏰

Don't miss your chance to attend the BSPHN conference! Get your tickets before sales close at midday on Thursday, 27th Feb! 🎟️⬇️
www.eventbrite.co.uk/e/bsphn-conf...

#publichealth #behaviouralscience #BSPHN2025

Episode 79: Understanding Behavioural Science to Address Health Inequalities RCP Medicine Podcast · Episode

Excellent @rcphysicians.bsky.social Medicine Podcast on the critical role of behavioural science in addressing health inequalities featuring @susanmichie.bsky.social
open.spotify.com/episode/2ppT...
#BehaviouralScience #HealthPsychology

Does poverty lead to risk taking or risk avoidance? Turns out, to both. Our new paper (with D. Nettle & W. Frankenhuis) in @royalsocietypublishing.org explains why, and conducts preregistered tests of our ‘desperation threshold’ model.

royalsocietypublishing.org/doi/10.1098/...

A 🧵

Microsoft Virtual Events Powered by Teams Microsoft Virtual Events Powered by Teams

🏥 Medical research should work for everyone – but many groups are still under-represented in trials.

Join us on 26 Feb to explore how behavioural research and strategic communications can make recruitment smarter and fairer.

🗓️ 09:30–11:00 GMT
🔗 events.teams.microsoft.com/event/3e6ab4...

BR-UK Behavioural Research Map The BR-UK Map assembles information about organisations with behavioural researchers based in the UK.

The BR-UK Map assembles information about organisations with behavioural researchers based in the UK.

A good starting place for finding organisations and roles in #BehaviouralScience and #HealthPsychology

Behavioural Psychology: How I’d Win The Traitors - Claremont “A game of trust and treachery”, The Traitors is a reality TV show involving deception, strategy and (dare I say) a touch of behavioural psychology. This blog will detail how I, a back-stabbing behavi...

How would Claremont's @mikaelagreen.bsky.social use behavioural psychology to win The Traitors?

Read here! claremontcomms.com/2025/01/beha...

#TheTraitors #BBC #BehaviouralScience #Psychology

A few more relevant starter packs:

Cog Neuro 1: bsky.app/starter-pack...

Cog Neuro 2: bsky.app/starter-pack...

Social Neuro: bsky.app/starter-pack...

& feeds (posts from past week):

Cog Neuro: bsky.app/profile/mica...

Comp Psychiatry: bsky.app/profile/shaw...

Imaging: bsky.app/profile/enek...

An oldie but a goldie. Misconceptions about nudges, from Cass Sunstein. "Nudges always respect, and often promote, human agency; because nudges insist on preserving freedom of choice" #BehaviouralScience

Ready to deepen your understanding of behaviour change in 2025? 🚀 Save the date for this year's conference and training courses! 🗓️
You can book your spot now for our introductory course and conference, the rest will be available to book soon.
👉 Find out more: www.ucl.ac.uk/behaviour-ch...

Ants best humans at test of collective intelligence Insects put their minds together in ways that sometimes eludes people

The headline seems a bit hyperbolic. The video is wild however.

The Walmart Effect New research suggests that the company makes the communities it operates in poorer—even taking into account its famous low prices.

poverty increases by about 8 percent in places where a Walmart opens relative to places without one even when factoring in the most optimistic cost-savings scenarios’ www.theatlantic.com/ideas/archiv...

Behavioral Scientist’s Notable Books of 2024 - by Antonia Violante and Evan Nesterak - Behavioral Scientist Our list of noteworthy behavioral science books published in 2024.

Fancy a Christmas read? #BehaviouralScience

A quite complex chart showing most and least common birthdays. Between July and September there are a lot of births. Christmas and New years are the time with the least!

September 12 is the most common birthday in America because it is the peak of the baby season but also people would rather not schedule c-sections or inducements for September 11th.

A blue slide with the text Artificial Intelligence in Behavioural Research. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London

BR-UK's January 2025 webinar on artificial intelligence in behavioural research is open for registration now.📅
🎙With speakers @jannahastings.bsky.social, @susanmichie.bsky.social and @robertjwest.bsky.social

us02web.zoom.us/webinar/regi...