D13 Michael -> Baltic Games Fest

Gave a talk yesterday at the Indie Outpost Nuremberg why Marketing within the industry has to change and adapt. Was crowded as hell and I bet a lot of pictures were taken but this one rules them all.

Uhm, question: Do I know an ad-agency for mobile games which is not focused on F2P bullshit?

Hahaha they increase devkit prices now?

...all sorts of games. Especially those which release on all other systems.

The worst about all that: they had a Royal Flush at their hands and Management decided to bluff with it and then folded.

...any answer anymore). Game Concept approvals taking months what shouldn't take more than two weeks. And so on.

And players wonder why more and more teams decide that Xbox versions have less priority or get not even made. Sure, that mostly affects indies but for a working eco system you need...

...but answering times from Microsoft were more than 2 months so the application got denied. Wish I was joking), devs waiting for answers if they get Xbox Devkits/Testkits for Trade Shows and receiving a confirmation two days before the show (obviously no build was made cause they didn't expect...

...third party teams. Developers not getting certified as Xbox devs cause they couldn't provide an invoice for their website domain in time to prove that they are legit (not joking here, best: they tried again when the yearly subscription payment happened, invoice shall not be older than 2 months...

Layoffs, closures (and even weird ones with Tango while claiming at the same time they'd need more small award winning games, geeez), cancelations. Even flagship products such as Perfect Dark.

And then rising prices in an absurd way. And laying off essential people making things bad for...

... but too slow. Compared to the rest of the company Margin was too low. So Management made the decision to go nuts and throw away the strategy, ignore the long term.

Buying Activision, huh? Well, numbers had to go up. And that did not work. CoD made less in Gamepass. So panic happened.

They started huge and small productions. A diverse portfolio. And with Perfect Dark even a system seller on the horizon. And "small" games such as Hi-Fi Rush.

And yes, Gamepass in the beginning was a loss. But that changed.

But it did not change quickly enough for the management. Revenue grew...

... understand the game itself changed. It was not about consoles anymore. They gave up on caring about that marked. They started becoming the Netflix for games, even had the chance to become something like Amazon Prime for entertainment.

They invested heavily with Bethesda. They had a plan.

It's a shame. Microsoft was playing a different game. They were on the losing side and made the decision to go all in.

They understood that becoming the core entertainment for the living room would be key to success. So they introduced Gamepass.

Others were sceptical. But they did not...

After three months my kid doesn't identify as a cat anymore.

He's a dinosaur now. And he places eggs which he eats.

Well.

Asked my kid what he had for lunch at daycare.
He told me to google it.

#toddler #parenting

#tgs2025 done. Now waiting for my plane back.

Just some nice weather effects.

#jrpg #madewithunity #pixelart

Seeing the gameplay of the Bond game I have to say that while the game might be fun, Hitman feels more Bond than Bond.

Hoffentlich auch kein astrologisches.

What Silksong is currently doing to Steam...
(this is indeed the biggest release ever on steam so far. geeez)

Mkay. Silksong is killing Steam.

Please let the rumors be true ffs

Come to our booth in the Indie Arena and Gamescom. Talk to me. And maybe you will realize I've branded you once you're back home again.

@falkoloeffler.de

I have clearly stated in my Gamescom Network Description that I don't do fixed meetings at Gamescom. It is clearly stated that people just shall come by and talk to me.

I get more meeting requests than ever before. And sadly no AI or Crypto bros.

"Read your description, sounds like a fit"

Geez

These folks rock.

Youtube will follow after gamescom with a proper press release as well. We just wanted to have the page ready for gamescom for now :D

I've been replaying CrossCode (2018) and I think it's become one of my favorite games of all time. It's an SNES-style action-RPG inspired by Zelda and Secret of Mana set within a fictional MMORPG. Strong combat, good jokes, devious puzzles. If you haven't played it, you should

Maybe I teached my Son to punch taller boys who hit him into their balls. And maybe that made a 2 years older one very unhappy today at daycare. Well. Lesson learned.

Betonplatte in einem Park von Magdeburg. In einem Tischtenniskampf um Leben und Tod verwickelt: links Herr Löffler, rechts Chris von Just2D

Tischtennis gegen @just2d.bsky.social ist leicht. Denn sie kennen keine dritte Dimension.

"hey we know we fired you to drive our stocks up. Can you please use AI so we can boost our numbers to drive our stock up? Kthxbye"

So uhm Microsoft killed Hexen I guess?