Kellogg School of Management

Glow up or blow up? ✨

When consumers feel deeply connected to a brand, even small changes can spark big reactions.

Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.

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AI is booming. And so are the questions about it.

Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence.

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Which Political Party Provides More Funding for Science? Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Which political party provides more funding for scientific research? Kellogg's @dashunwang.bsky.social and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight. #KelloggLeader kell.gg/4nq8

Take 5: Personal Finance Isn’t Just Personal Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight. #KelloggLeader kell.gg/78bc15

Ready to Buy a House? Beware the Online Calculators. Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight. #KelloggLeader kell.gg/iung

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach. #KelloggLeader kell.gg/ixt0

When People Game the System, It Helps to Shake It Up Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help. #KelloggLeader kell.gg/m4d2

How Durable Design Can Save Lives Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond. #KelloggLeader kell.gg/f3gp

Customers Are Taking a Shine to Eco-friendly Products Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.” #KelloggLeader kell.gg/jwgj

To Align Purpose and Profit, Company Culture Matters An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's @braydenking.bsky.social looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset. #KelloggLeader kell.gg/2jhf

Are Your Ads Truly Paying Off? Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy. #KelloggLeader kell.gg/zo8g

Why Big Problems Can Feel Small When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

Big problems. No worries?

According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu

When a Rebrand Meets Backlash Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

When a glow-up turns into a blow-up?

In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3

Take 5: AI’s Past, Present, and Future Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

"Artificial intelligence is transforming business, science, marketing, and people's lives".

@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk

Workplace communication isn’t one-size-fits-all.

Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.

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📣 The latest issue of KMAG is here!

Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.

Explore the full issue: kell.gg/d0eb39

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Is It a Coin Flip or Is It Justice? It Could Be Both. Game theory shows that it often makes sense for judges to rule at random.

In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight. #KelloggLeader kell.gg/z4xh

How Trade Secrets Fuel the International Auto Industry To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers. #KelloggLeader kell.gg/juvb

When Banks Get Picky about Lending, the Economy May Suffer Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight. #KelloggLeader kell.gg/sq4f

When AI Thinks Too Much Like a Human Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

Is AI only human?

Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31

Is Tenure a Golden Age for Research? A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.

"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research. #KelloggLeader kell.gg/0ld8

How Peace Can Be Good for Business Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.

Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace?

At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6

Anxious about surge pricing? Well, there's good news in store.

Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed

Take 5: Making Communication Work … at Work Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.

Communication is critical to any well-functioning organization.

In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s

5 Tips for Preparing to Scale Your Startup Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.

Ready to grow?

Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj

What Makes the U.S. Dollar So Special? Despite its ups and downs, the dollar has maintained global dominance for years. New research shows why that is—and why it might not last forever.

Is the dollar in danger? It’s an age-old question.

Professor Zhengyang Jiang explains the driving forces behind the dollar’s dominance and what could really shake its global standing.

Learn more: kell.gg/a7802f