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William J. Brady

@williambrady.bsky.social

Assistant prof @ Kellogg School of Management, Northwestern University. Studying emotion, morality, social networks, psych of tech. #firstgen college graduate

5,846 Followers  |  339 Following  |  122 Posts  |  Joined: 17.08.2023
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Posts by William J. Brady (@williambrady.bsky.social)

Photo of Billy talking to a crowd of confused speakers & attendees

Photo of Billy talking to a crowd of confused speakers & attendees

Photo of negotiations continuing between speakers

Photo of negotiations continuing between speakers

They double-booked a room for the "Healthy, Wise, Wealthy, Decision Making" and "Moral Machines" sessions at SPSP, but @williambrady.bsky.social exercised some masterful (& healthy & wise & moral & wealthy?) negotiation skills and we're now getting two sessions of talks in one 😊

28.02.2026 15:53 β€” πŸ‘ 16    πŸ” 1    πŸ’¬ 2    πŸ“Œ 1

🫑

28.02.2026 16:13 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Also! Causal evidence from A/B testing dataset: victim framing causes more click throughs

28.02.2026 16:13 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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@killianmcloughlin.bsky.social social media news especially likely to use villian / victim framing; low quality news especially; more likely to evoke outrage and draw engagement when doing so #spsp

28.02.2026 16:09 β€” πŸ‘ 15    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0
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New work from @drsanaz.bsky.social : using smart phone sensing data, one of the biggest predictors of people higher on authoritarian measure was Facebook and social media use #spsp

26.02.2026 22:40 β€” πŸ‘ 15    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Many think LLM-simulated participants can transform behavioral science. But there's been a lack of accessible discussion of what it means to validate LLMs for behavioral scientists. Under what conditions can we trust LLMs to learn about human parameters? Our paper maps the validation landscape.
1/

18.12.2025 17:53 β€” πŸ‘ 99    πŸ” 24    πŸ’¬ 2    πŸ“Œ 3
Bluesky

Including many fantastic participants I was able to tag + more: @markthornton.bsky.social n.bsky.social @clemensstachl.bsky.social @hyogweon.bsky.social @abbycassario.bsky.social @bufangao.bsky.social o.bsky.social @drsanaz.bsky.social @mattgroh.bsky.social @mohammadatari.bsky.social

24.02.2026 18:08 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks or lead organizer Tessa Charlesworth, and co-organizers @baixuechunzi.bsky.social brent hughes @chujunlin.bsky.social

24.02.2026 18:08 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
ComputationalPsychTalks_SPSP2026

One thing we want to do this year is highlight all the cool computational psych happening throughout the conference symposia. If you have a talk broadly related to comp psych, enter it at this link: tinyurl.com/bdyuxmx3. We will put a QR code during precon so attendees can view this list!

24.02.2026 18:08 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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We're excited about the upcoming Computational Psychology preconference at @spspnews.bsky.social this Thursday. See our action-packed full day agenda below! Featuring 3 keynote talk themes with related early-career speakers, data blitz session, panel discussion. Don't miss it! #SPSP

24.02.2026 18:08 β€” πŸ‘ 21    πŸ” 9    πŸ’¬ 1    πŸ“Œ 1

Last year at SPSP we had some great discussions about research with LLMs. This time #spsp2026 we're back with a whole workshop!

Friday 2/27 at 8am, + informal drinks at 6pm to continue the conversation

More info, plus a chance to submit discussion topics, here:
spsp2026.carrd.co

24.02.2026 13:07 β€” πŸ‘ 21    πŸ” 5    πŸ’¬ 1    πŸ“Œ 1
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Interested in why moral conflict is so common on social media?

Join us at #SPSP 2026 for our symposium. We’ll present new findings on how platforms shape digital discourse and explore pathways toward healthier online environments

πŸ—“ Saturday, the 28th | 9:30–10:40 AM
πŸ“ Room E270, Level 2

23.02.2026 16:54 β€” πŸ‘ 10    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

WSP has been the birthplace of many great things (and perhaps also some questionable things πŸ˜…)

23.02.2026 17:41 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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@chazfirestone.bsky.social it's a true honor πŸ˜…

23.02.2026 15:45 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

Appreciate you Molly!!

23.02.2026 15:06 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Very honored by this one! Thanks to all my mentors, students and colleagues who made it possible! And congrats to all the recipients for their amazing work.

23.02.2026 14:57 β€” πŸ‘ 33    πŸ” 0    πŸ’¬ 2    πŸ“Œ 1
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For folks interested in learning about our lab's research, check out this flier with all our presentations at this coming #SPSP2026 conference @spspnews.bsky.social. With research by several rising stars covering tech, culture, politics and more

Credit to our talented lab manager Hanying Yao!

21.02.2026 23:38 β€” πŸ‘ 15    πŸ” 5    πŸ’¬ 0    πŸ“Œ 0
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Troland Research Award – NAS Two Troland Research Awards of $75,000 are given annually to recognize unusual achievement by early-career researchers (preferably 45 years of age or younger) and to further empirical research within ...

Congrats to @mjcrockett.bsky.social on the Troland Research Award from @nasonline.org ! Having witnessed the "unusual achievement" first hand, very happy to see the recognition πŸŒΉπŸ’

www.nasonline.org/award/trolan...

26.01.2026 20:00 β€” πŸ‘ 6    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Before the end of this year, I’m glad to share a short perspective/policy piece, recently out with @joshcjackson.bsky.social , Zhao Wang, and @williambrady.bsky.social: β€œLarge AI Models Have a Prioritization Problem: Policy Implications and Solutions.”

31.12.2025 06:08 β€” πŸ‘ 6    πŸ” 3    πŸ’¬ 2    πŸ“Œ 0

Abstract

When we empathize with someone going through something, we often draw on our past experiences with the someone and the something. These kinds of experiences ground "thick empathy", a form of empathy that has been largely overlooked in the psychology and neuroscience literature. Consider how a mother, empathizing with her daughter about to give birth, can draw on her own experience of childbirth, and her relationship with her daughter, to deeply grasp what her daughter is going through in a way that others who lack those experiences cannot. I argue that thick empathy deserves more empirical attention because it is associated with well-being and helps us build networks of effective mutual social support. My analysis highlights novel risks and dilemmas posed by "empathy machines" that promise to enhance or even replace human empathy and are becoming increasingly popular as a potential solution to widespread loneliness. Even when empathy machines provide value to individuals, their widespread adoption risks imposing collective emotional and epistemic costs that ultimately make it harder for us to empathize well.

Keywords: empathy, understanding, experience, thick description, ethnography, phenomenal knowledge, interpersonal knowledge, virtual reality, artificial intelligence, chatbots

Abstract When we empathize with someone going through something, we often draw on our past experiences with the someone and the something. These kinds of experiences ground "thick empathy", a form of empathy that has been largely overlooked in the psychology and neuroscience literature. Consider how a mother, empathizing with her daughter about to give birth, can draw on her own experience of childbirth, and her relationship with her daughter, to deeply grasp what her daughter is going through in a way that others who lack those experiences cannot. I argue that thick empathy deserves more empirical attention because it is associated with well-being and helps us build networks of effective mutual social support. My analysis highlights novel risks and dilemmas posed by "empathy machines" that promise to enhance or even replace human empathy and are becoming increasingly popular as a potential solution to widespread loneliness. Even when empathy machines provide value to individuals, their widespread adoption risks imposing collective emotional and epistemic costs that ultimately make it harder for us to empathize well. Keywords: empathy, understanding, experience, thick description, ethnography, phenomenal knowledge, interpersonal knowledge, virtual reality, artificial intelligence, chatbots

New preprint: Empathy, Thick and Thin
papers.ssrn.com/sol3/papers....

It is perhaps foolhardy to attempt to say something new about a topic as widely studied as empathy. I tried anyway! 1/

11.12.2025 20:50 β€” πŸ‘ 251    πŸ” 67    πŸ’¬ 11    πŸ“Œ 11
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AI-generated political videos are more about memes and money than persuading and deceiving Don’t discount the threat of AI political videos fooling people, but for now, they’re mostly about bolstering group identity and cashing in on viral content.

New from me - how AI-generated political videos have become just another part of social media, used to entertain, outrage and monitize attention

theconversation.com/ai-generated...

11.12.2025 13:46 β€” πŸ‘ 33    πŸ” 15    πŸ’¬ 2    πŸ“Œ 1
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ChatGPT does not replicate human moral judgments: the importance of examining metrics beyond correlation to assess agreement - Scientific Reports Scientific Reports - ChatGPT does not replicate human moral judgments: the importance of examining metrics beyond correlation to assess agreement

Out now in Scientific Reports! Despite high correlations, ChatGPT models failed to replicate human moral judgments. We propose tests beyond correlation to compare LLM data and human data.

With @mattgrizz.bsky.social @andyluttrell.bsky.social @chasmonge.bsky.social

www.nature.com/articles/s41...

24.11.2025 15:51 β€” πŸ‘ 24    πŸ” 9    πŸ’¬ 0    πŸ“Œ 1
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So there you have it, twin study estimates were greatly inflated, and molecular data sets the record straight. I walk through possible counter-arguments, but ultimately the uncomfortable truth is that genes contribute to traits much less than we always thought.

21.11.2025 22:33 β€” πŸ‘ 135    πŸ” 43    πŸ’¬ 4    πŸ“Œ 8
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How public involvement can improve the science of AI | PNAS As AI systems from decision-making algorithms to generative AI are deployed more widely, computer scientists and social scientists alike are being ...

Great work by @natematias.bsky.social & Megan Price: public involvement in AI is an important part of rigorous science. AI systems are sociotechnical, meaning that the lived experience of the public is essential for validation, etc.

www.pnas.org/doi/10.1073/...

18.11.2025 16:20 β€” πŸ‘ 2    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0
OSF

New preprint out πŸ“„
β€œWhy Reform Stalls: Justifications of Force Are Linked to Lower Outrage and Reform Support.”

Why do some cases of police violence spark reform while others fade? We look at how people explain themβ€”through justification or outrage.

osf.io/preprints/ps...

17.11.2025 16:32 β€” πŸ‘ 10    πŸ” 5    πŸ’¬ 1    πŸ“Œ 1
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🚨Out in PNAS🚨
Examining news on 7 platforms:
1)Right-leaning platforms=lower quality news
2)Echo-platforms: Right-leaning news gets more engagement on right-leaning platforms, vice-versa for left-leaning
3)Low-quality news gets more engagement EVERYWHERE - even BlueSky!
www.pnas.org/doi/10.1073/...

14.11.2025 14:35 β€” πŸ‘ 219    πŸ” 106    πŸ’¬ 11    πŸ“Œ 8
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Estimating cognitive biases with attention-aware inverse planning People's goal-directed behaviors are influenced by their cognitive biases, and autonomous systems that interact with people should be aware of this. For example, people's attention to objects in their...

Excited to share a new preprint, accepted as a spotlight at #NeurIPS2025!

Humans are imperfect decision-makers, and autonomous systems should understand how we deviate from idealized rationality

Our paper aims to address this! πŸ‘€πŸ§ βœ¨
arxiv.org/abs/2510.25951

a 🧡‡️

13.11.2025 13:20 β€” πŸ‘ 62    πŸ” 14    πŸ’¬ 1    πŸ“Œ 2
OSF

See preprint for more details on (1) development of our taxonomy, (2) how we measured motive inferences in natural language and (3) how our intervention worked!
doi.org/10.31234/osf...

11.11.2025 16:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

They also show we might be able to people more receptive to political dialogue with a political opponent even when outrage is clearly expressed against people’s own political views.

11.11.2025 16:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

These results help solve a puzzle (cc @steverathje.bsky.social). Why do people express outrage when reporting they don't want to see it in their feeds? We suggest because when they express it they typically have behavioral motives, but they think others have contra-hedonic motives!

11.11.2025 16:34 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0