Shawna Bruce

Media collage of camera annd reporters, microphones, and on air sign and an I formation officer supporting an interview between media and a spokesperson.

#MediaInterviews

DYK the best way to improve at doing #media interviews is to review your own clips?

1. Prepare your messages

2. Practice

3. Perform based on your media training

4. Playback the clip and check for tone, posture, & delivery

5. Polish your performance for the next one!

Kendall Brown, Oklahoma constituent fighting for her husband (active duty soldier currently in Yemen), fighting for herself and her country…

Great video showing how it’s done!
@kendallyb.bsky.social

People and public safety over petty politics - always! 🇨🇦

I found this to be helpful in the Sonoma fires. Please stay safe. #LAFires

Is anyone else inching their way to the end of 2024, and falling over the finish line?

Asking for a friend.

A little brown hedgehog pushing snow into two white balls that become a snowman - one smaller ball on top of the other.

We don’t need to move mountains daily - we just need to keep moving forward.

Christmas tree with many handmade and eclectic ornaments with amber lights.

I just want to say that decorating the Christmas tree was a lot more fun when the kids were little and could bend down to hang the decorations on the lower branches. Just saying…

A snow scene with a snowman wearing a black top hat and striped scarf holding a small green tree with forest friends all around including Mr.Moose, a rabbit, fox, penguin rolling a big snowball, and a polar bear. All friend of the snowman!

The holidays are coming up fast.

Start thinking about who is going to be where, and how to manage comms support for your org in case of a #crisis or #emergency.

⭐️Get your team together and know how to contact back ups.

⭐️Establish a process to connect virtually.

⭐️Be #prepared to #respond.

They do indeed. You need to connect to your audience. I use them is crisis and emergency comms training too. They are fact-based - what happened? What are you doing about it (your response) and what actions should the public take? (As a minimum - stay informed with credible sources.)

Yesterday, I was invited to deliver a "fast and focused" session to a group that supports social well-being in their community. I introduced message maps to create empathetic and focused messaging and the need to understand the rule of "three."

Are you using Message Maps in your organization?

I like that idea. Every community has well-established networks. We just need to be optimizing them.

A sheet of a flip chart with red and black marker showcasing the social networks on a community.

A sheet of a flip chart with blue and black marker showcasing the social networks on a community.

A sheet of a flip chart with blue marker showcasing the social networks on a community.

A sheet of a flip chart with red and black marker showcasing the social networks on a community.

During the delivery of a #Crisis and Emergency Comms workshop today, I discussed the concept of a Community Outreach Info Network - COIN to help with message dissemination.

The group did amazing work #preparing these!

Your message will never reach everyone - but, a COIN will help!

#CrisisComms

When #disasters strike communities and they begin #re-building there is often a gap with tax revenues due to residential and biz losses.

#Jasper is now grappling to meet budget needs with less funds - when they need the $$$ to do more.

Could this be considered a cascading impact?

I don't know who needs to hear this, but, having a Trusted Travellers card to navigate airport security in 🇨🇦 is worth it.

Heading to #Ontario to deliver #CrisisComms workshops this week.

How #prepared is your organization?

Photo of a PESTLE chart for a report

I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?

Photo of a PESTLE chart for a report

I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?

Jorja Mulder

www.nwtarts.com/artist-profi...

Black moccasins with black fur and beaded beautiful red poppies.

Today is “#Rock your Mocs Day.”

Mine were made by Jorja Mulder of Fort Resolution, NT- who now resides in Fort Smith, NT.

I have linked to her page in the comments below.

I love them! ❤️

#IndigenousArtists
#LandOfTheMidnightSun

Its kind of like doing interviews. The day you don’t feel anxious is probably they day you shouldn't be the spokesperson. I think anxiety is the same. You’ve got this!

Thank you! Great to be connected. 😁

I would categorize this one under “creating your own crisis.”

a cartoon cat with a pink ear is standing with its paw up Alt: a cartoon cat with a pink ear is standing with its paw up

I may be crunching a deadline for a report and procrastinating, but, it’s kind of fun connecting with new people and finding old friends on this platform! 😁

South Africa's government says it won't help a group of illegal miners inside a closed mine South Africa's government says it won't help a group of illegal miners inside a closed mine in the country's North West province who have been denied access to basic supplies as part of an official st...

When I first read this headline, I thought there was a mine collapse, with trapped miners still inside.

But, this is local authorities cracking down on illegal mining.

What is happening to humanity???

#Crisis
#Disaster
#BasicNeeds

www.ctvnews.ca/world/south-...

Black Labrador holding up his front paw standing on a wood floor.

Black lab lying on brown carpet with an injured paw raised on a white blanket.

Oban had a little medical issue yesterday, and has been underperforming in his office assistant role today.

The vet tech said, “he acted like we were amputating his leg instead of just clipping back his nail! “

Regardless, treats and naps for this little guy. 🐾

I so appreciate your offer but, I cannot attend. But, have fun! Thank you!

I was chatting with a friend this morning who is heading to the #TaylorSwift concert in #Toronto. A few prep tips:

- Ensure cell is fully charged

- Apple tag your kids!

- Identify two exit routes
at the venue

- Pre-determine a meeting if you get separated

- Take cash

#Swifties

Is anyone interested in learning some #CrisisCommunications tips?

Anyone else working to support better Comms during #emergencies and #disasters?

Let’s connect!

Yes please!