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DuBose

@dubose.bsky.social

Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic. Agency: newclassic.agency Portfolio: www.dubosecole.com Newsletter: thesundaystrategy.substack.com

297 Followers  |  681 Following  |  402 Posts  |  Joined: 01.05.2023  |  1.6687

Latest posts by dubose.bsky.social on Bluesky

You canโ€™t convince me that giving up free seating was a good thing southwest #SuperBowlads

09.02.2026 01:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad

09.02.2026 01:35 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy #100: The Myth of the 'Child Prodigy', ChatGPT Adds Ads + More Volume 3: Issue 3 // January 18th, 2026

The myth of the โ€œchild prodigyโ€ to elite adult pipeline doesnโ€™t just limit the kids involved, it limits how we think about ourselves, our careers and our lives

open.substack.com/pub/thesunda...

18.01.2026 18:19 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy: In 2026, We'll All Waymo Wrangle, Charities vs. the EOY Economy + More Volume 2: Issue 52 // December 31st, 2025

2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy

open.substack.com/pub/thesunda...

31.12.2025 13:12 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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When youโ€™re one purchase on your Monzo card for the year makes up your entire โ€œWrappedโ€

15.12.2025 22:33 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Ah England vs Croatia for the first #worldcup group game. Ouch

05.12.2025 18:44 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Accessibility | Iโ€™m Not Remarkable | Apple
YouTube video by Apple Accessibility | Iโ€™m Not Remarkable | Apple

Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining.

www.youtube.com/watch?v=KmFP...

04.12.2025 17:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy: Will AI Kill or Grow Black Friday, Trend Report Season + More Volume 2: Issue 48 // November 30th, 2025

#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy?

open.substack.com/pub/thesunda...

02.12.2025 06:03 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a cartoon of a man carrying a briefcase and saying mr lanley ALT: a cartoon of a man carrying a briefcase and saying mr lanley

Too distracted by Lane Kiffinโ€™s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball

28.11.2025 18:24 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a man wearing a blue adidas jacket is smiling on a field ALT: a man wearing a blue adidas jacket is smiling on a field

Scoootttlllaaannndddd. Cue a summer of Irn Bru #worldcup ads

18.11.2025 22:51 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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2025 Holiday Ad Live Round-Up A live list of the unique, festive and favorites of 2025's Holiday Ads

What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? Theyโ€™re all ads weโ€™ve got in this yearโ€™s live list of 2025 holiday ads.

thesundaystrategy.substack.com/p/2025-holid...

13.11.2025 02:41 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More Volume 2: Issue 45 // November 9th, 2025

A new study shows #AI ads have higher CTRs until theyโ€™re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this weekโ€™s Sunday Strategy

open.substack.com/pub/thesunda...

09.11.2025 18:22 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports JD Sports Christmas Ad 2025 | Where Are You Going?

JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.

www.youtube.com/watch?v=aCsv...

07.11.2025 15:35 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
The Venture Bros. -  Season 2 Opening (Everybody's Free To Feel Good - Rozalla)
YouTube video by dunzoe The Venture Bros. - Season 2 Opening (Everybody's Free To Feel Good - Rozalla)

To be fair, the Venture Brothers did it first #JohnLewis

youtu.be/5vln0rEYYx0?...

04.11.2025 15:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Where Love Lives | John Lewis & Partners | Christmas Ad 2025
YouTube video by John Lewis Where Love Lives | John Lewis & Partners | Christmas Ad 2025

If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.

www.youtube.com/watch?v=z1bR...

04.11.2025 15:52 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Holidays / Christmas Advertising Super Playlist - YouTube 1000+ Holiday and Christmas Ads from around the world, from the 80s to Today. All videos are external work, no association is implied aside from collecting t...

and a YouTube playlist of nearly 1000 holiday ads to go with it. Just hit play and fill the time between now and Christmas with a stream of YouTube holiday selling.

youtube.com/playlist?lis...

03.11.2025 19:58 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy Archive

With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...

03.11.2025 15:28 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Sunday Strategy: Can Brands Use Horror? Columbia's Outdoor Death Wish + More Volume 2: Issue 43 // October 19th, 2025

How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.

open.substack.com/pub/thesunda...

26.10.2025 17:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Auburn winning to soften the blow of how Liverpool is playing was not something I expected

25.10.2025 23:55 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, Iโ€™d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.

24.10.2025 19:35 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Assumption of the Virgin, by Guido Reni, 1597, ๐Ÿ“ธ via @RoysEnergy

21.10.2025 03:27 โ€” ๐Ÿ‘ 2761    ๐Ÿ” 558    ๐Ÿ’ฌ 12    ๐Ÿ“Œ 18
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Thanks for reading, subscribe or follow to never miss a weekly issue.

Substack: thesundaystrategy.substack.com

LinkedIn: www.linkedin.com/build-relati...

TikTok: www.tiktok.com/@sunday.stra...

21.10.2025 04:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Periodic Fable - The Ordinary: www.youtube.com/watch?v=N0Po...

Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...

Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...

(5/6)

21.10.2025 04:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Street Burgers - McDonald's Japan: www.youtube.com/watch?v=aZZd...

Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...

(3/6)

21.10.2025 04:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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3.) When did things get so intentional: www.nytimes.com/2025/09/29/s...

4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...

5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...

(2/6)

21.10.2025 04:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).

1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...

2.) Rescuing Data from Disks: www.bbc.com/future/artic...

More stories & ads below!

21.10.2025 04:06 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Yes, but as a jacket brandโ€ฆfor you it might be

20.10.2025 20:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sunday Strategy: The Drowned Internet & AI Content, McDonalds x Street Fighter + More Volume 2: Issue 42 // October 12th, 2025

Can the Internet drown in #AI content?

This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.

open.substack.com/pub/thesunda...

19.10.2025 17:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What can metal braces teach us about #genz and the limits of turning cringe into cool?

16.10.2025 06:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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