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Richard-Lee Read

@richard-leeread.bsky.social

โ˜•-fueled Advertising Ops & Media Trends ๐Ÿ‘จโ€๐Ÿ’ป Into Tech/Ads/Data/Cool Stuff ๐Ÿค“ Nightlife ๐ŸŒƒ ๐Ÿธ DJ'ing ๐ŸŽง Running๐Ÿƒ Gaming ๐ŸŽฎ Motorsport Fan ๐Ÿ Views All Mine ๐Ÿ“London

706 Followers  |  917 Following  |  447 Posts  |  Joined: 10.10.2023  |  1.6658

Latest posts by richard-leeread.bsky.social on Bluesky

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just saw the worst gaming ad ive ever seen

15.11.2025 04:32 โ€” ๐Ÿ‘ 2938    ๐Ÿ” 694    ๐Ÿ’ฌ 229    ๐Ÿ“Œ 841
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Letโ€™s take a look at the whole โ€œthere are too many black people on TVโ€ thing, shall we?

After Pochin claimed Black people in TV adverts โ€œmade her madโ€, all her supporters tried to use ๐Ÿ‘‡๐Ÿผ as their excuse for why she was somehow justified in her overt racism.

Spoiler - she isnโ€™t! ๐Ÿคจ

๐Ÿงต
1/22

02.11.2025 19:08 โ€” ๐Ÿ‘ 603    ๐Ÿ” 267    ๐Ÿ’ฌ 26    ๐Ÿ“Œ 49
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I was going to go to bed, but when GoldenEye is on TV I have to stay up to watch it. ๐Ÿฟ Definitely one of the better James Bond films, and such a significant film of the 90s, a classic

11.11.2025 23:13 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Five things on Friday #405 This week: marketing + advertising.

This week's newsletter starts with a recipe recommendation and ends with corporate meeting counsel.

Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.

Because it's November x

www.fivethingsonfriday.com/archive/five...

10.11.2025 07:28 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Pressure had been building for days...

"BBC director general Tim Davie and CEO of News Deborah Turness resign following criticism that a BBC Panorama documentary misled viewers by editing a speech by US President Donald Trump."

Live coverage: www.bbc.com/news/live/cd...

09.11.2025 18:58 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports JD Sports Christmas Ad 2025 | Where Are You Going?

JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.

www.youtube.com/watch?v=aCsv...

07.11.2025 15:35 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Elon Musk is boosting the British right - and this shows how Elon Musk is boosting the British right - and this shows how

Outstanding investigative reporting from Sky in the UK. The X algorithm feeds users right wing material from the moment they join the site. Much of it extremist.

06.11.2025 10:44 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Which one is more English?

06.11.2025 11:58 โ€” ๐Ÿ‘ 3646    ๐Ÿ” 1434    ๐Ÿ’ฌ 77    ๐Ÿ“Œ 117

What many people don't understand is that they should be using AI to reduce the length of their documents not increase it.

03.11.2025 14:16 โ€” ๐Ÿ‘ 122    ๐Ÿ” 10    ๐Ÿ’ฌ 8    ๐Ÿ“Œ 0

Reluctantly had to go on 'X' today to do some research. My inactive account's feed is full of misinformation & rage-baiting on all kinds of things. But tons of Ads for blue-chip Brands now appearing on there. Baffles me how the platform is still part of media plans, no matter how 'cheap reach' it is

03.11.2025 13:25 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Since Musk is attacking Wikipedia once again:

I love Wikipedia. A little unreliable, very occasionally hilariously inaccurate, but such a rare thing: something on the Internet that's mostly positive, inspiring & mindbogglingly useful. I've donated & will keep doing so.

An appreciation ๐Ÿงต .

1/

29.10.2025 16:22 โ€” ๐Ÿ‘ 277    ๐Ÿ” 75    ๐Ÿ’ฌ 16    ๐Ÿ“Œ 6
A graphic from F1 media that says "30.3 seconds. Largest winning margin of the season". But the font they've used makes it look like it says Bob instead of 30.3

A graphic from F1 media that says "30.3 seconds. Largest winning margin of the season". But the font they've used makes it look like it says Bob instead of 30.3

Cant believe Bob Seconds won the Mexican Grand Prix. Well done Bob

27.10.2025 09:48 โ€” ๐Ÿ‘ 255    ๐Ÿ” 53    ๐Ÿ’ฌ 6    ๐Ÿ“Œ 2
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Your brain is a muscle; it needs rest, too Sometimes it's okay to take a break

The same way you need to let your muscles recover after a workout, sometimes you need to rest your brain. Otherwise, the writing might suffer...

27.10.2025 13:29 โ€” ๐Ÿ‘ 10    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 2

Definetly one of the most entertaining Mexican GP's we've had in years - Not the best track IMO (a track with so many 90-degree corners make it easy to defend), but with tyres that actually degrade that require some alternate strategy makes it more intriguing #MexicoGP

26.10.2025 21:37 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

An elected MP, Reformโ€™s Sarah Pochin says there are too many Black and Asian people on TV - so plain racism - and the coverage of it is buried. Silence and ignorance is complicity, causing lasting damage. When we see racism itโ€™s what we do next, individually and collectively, that matters.

26.10.2025 08:38 โ€” ๐Ÿ‘ 1253    ๐Ÿ” 404    ๐Ÿ’ฌ 73    ๐Ÿ“Œ 8
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EA's AI Game Development Tools Are Apparently So Bad That It's Costing More Money To Fix Their Mistakes A new report suggests that EA's pivot to AI is just causing costly mistakes, and the developers hate it.

If only everyone could have predicted this

www.thegamer.com/ea-generativ...

24.10.2025 22:45 โ€” ๐Ÿ‘ 6544    ๐Ÿ” 2396    ๐Ÿ’ฌ 109    ๐Ÿ“Œ 327
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Whatโ€™s gone wrong at WPP? The crown slips at worldโ€™s biggest advertising group | John Long | 121 comments โ€œMiddle-aged traditional creatives, the ones that have built a career doing traditional TV ads and posters who youโ€™d have thought would be the most at threat of extinction, are moving very fast, teach...

WPP Exec thinks middle-aged creatives only know how to make "posters." I offer my thoughts.

www.linkedin.com/posts/johnal...

24.10.2025 22:49 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Bรถcker, the Germany company that made the ladder lift used in the Louvre robbery has produced this ad which loosely translates as When Something Needs Doing Fast.

24.10.2025 12:25 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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AWS crash causes $2,000 Smart Beds to overheat and get stuck upright - Dexerto The AWS outage caused chaos for owners of Eight Sleepโ€™s Pod3 mattresses as they had no offline mode and were stuck at high temperatures.

"AWS crash causes $2,000 Smart Beds to overheat" is something from a Final Destination pre-production brainstorming session www.dexerto.com/entertainmen...

21.10.2025 20:13 โ€” ๐Ÿ‘ 916    ๐Ÿ” 339    ๐Ÿ’ฌ 46    ๐Ÿ“Œ 310
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AWS Suffers Service Disruption With Thousands Reporting Issues Amazon Web Services suffered a widespread disruption on Monday morning that affected services on other platforms.

I suspect a lot of people will be the 'everything is fine' fire emoji this morning - AWS powers a lot more websites and applications than you might think
www.bloomberg.com/news/article...

20.10.2025 08:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

One of my friends went to the Royal Albert Hall for it on Friday and said it was really good fun, and quite intense - they didn a great job promoting it too.

Reminds me when the WWF came to Channel 4 free-to-air in 2000 and everyone in school was talking about it and slamming each other ๐Ÿ˜‚

19.10.2025 17:42 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
exwife-of-frankenstein on tumblr:

Youtube is full of ads, spotify is full of ads, tumblr is full of ads, pinterest is full of ads. Everything uses ai. Every new update makes the website/app worse. Youtube auto translates almost every video I want to watch. Sometimes pinterest only loads ads for me. Check out this new ai feature. Here's a new update that breaks ur laptop. Here's a new update that breaks ur phone. Why are u complaining about ur phone, just get the newest iphone lol. Join my patreon. Join my membership. Pay a monthly membership to get all features. Upgrade your membership to get even more features. Subscribe to netflix. Subscribe to disney. Subscribe to amazon. Subscribe to hulu. This content isn't available in ur country. This content was removed. This website was removed. This feature only exists for apple. This app only exists for apple. U need to a WiFi connection to play this game. U need an account. We need your email to finish creating this account. We need your number to finish creating your account. We need your id to finish creating your account. In order to delete your account please write an email. In order to delete your account you need a laptop. Oops our database was hacked and ur information was stolen. Ur data was sold from this random website u used once 10 years ago. Spam call. Spam call. Spam call.

#IM GOING INSANE #NOTHING WORKS NOTHING

exwife-of-frankenstein on tumblr: Youtube is full of ads, spotify is full of ads, tumblr is full of ads, pinterest is full of ads. Everything uses ai. Every new update makes the website/app worse. Youtube auto translates almost every video I want to watch. Sometimes pinterest only loads ads for me. Check out this new ai feature. Here's a new update that breaks ur laptop. Here's a new update that breaks ur phone. Why are u complaining about ur phone, just get the newest iphone lol. Join my patreon. Join my membership. Pay a monthly membership to get all features. Upgrade your membership to get even more features. Subscribe to netflix. Subscribe to disney. Subscribe to amazon. Subscribe to hulu. This content isn't available in ur country. This content was removed. This website was removed. This feature only exists for apple. This app only exists for apple. U need to a WiFi connection to play this game. U need an account. We need your email to finish creating this account. We need your number to finish creating your account. We need your id to finish creating your account. In order to delete your account please write an email. In order to delete your account you need a laptop. Oops our database was hacked and ur information was stolen. Ur data was sold from this random website u used once 10 years ago. Spam call. Spam call. Spam call. #IM GOING INSANE #NOTHING WORKS NOTHING

I would laugh if this wasn't so true ๐Ÿ˜ญ

19.10.2025 11:42 โ€” ๐Ÿ‘ 5718    ๐Ÿ” 2191    ๐Ÿ’ฌ 90    ๐Ÿ“Œ 212
Calgie
@christiancalgie
ยท
30m
I wish to apologise to Zarah Sultana MP for my inappropriate response to a message on X. It was wrong of me to do so and I am sorry. 

Taking a break from X to prioritise my mental health.

Calgie @christiancalgie ยท 30m I wish to apologise to Zarah Sultana MP for my inappropriate response to a message on X. It was wrong of me to do so and I am sorry. Taking a break from X to prioritise my mental health.

A lot that could be said about this but if you look on Twitter itโ€™s noticeable that the replies and quote tweets are *overwhelmingly* telling him he shouldnโ€™t have apologised and even attacking him for doing so. Thatโ€™s the feedback loop certain users are plugged into now, and it has consequences.

18.10.2025 13:34 โ€” ๐Ÿ‘ 960    ๐Ÿ” 198    ๐Ÿ’ฌ 47    ๐Ÿ“Œ 31
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The ballad of Ricky Hatton After the championโ€™s death, we must change how we treat the vulnerable

My first article for @newstatesman1913.bsky.social is about what Ricky Hattonโ€™s death meant to me personally

www.newstatesman.com/culture/spor...

18.10.2025 07:42 โ€” ๐Ÿ‘ 52    ๐Ÿ” 21    ๐Ÿ’ฌ 10    ๐Ÿ“Œ 2
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Runner dies after collapsing at finish line of London half marathon Kory Russell received medical treatment before being rushed to hospital by ambulance

So sad reading that a person died after finishing the Royal Parks Half Marathon on Sunday, that I took part in ๐Ÿ˜” Should note that it was such a well-organised event with lots of Medical staff along the route, so really sad this occurred
www.standard.co.uk/news/london/...

15.10.2025 10:56 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Watching Splinter Cell Deathwatch on Netflix and it's really, really good - Proper action/thriller with a decent plot - and I'm someone who was is massive fan of the games too. One episode in and eager to keep watching ๐Ÿ‘ #SplinterCell

14.10.2025 20:01 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Yes

14.10.2025 03:37 โ€” ๐Ÿ‘ 124    ๐Ÿ” 36    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 5
Would you know how to act like a friend? | Transport for London
YouTube video by Transport for London Would you know how to act like a friend? | Transport for London

This ๐Ÿ‘‡ is really, really good work by Transport for London and VCCP. When you've taken the Tube, Overground and Buses as often and as long as I have, you do see stuff like this & is the best way to defuse a potentially scary situation
www.youtube.com/watch?v=Xw76...

13.10.2025 12:18 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

tfw youโ€™re launching state of the art trains with no USBC, even though it would cost a few quid per train to change the faceplate at this stage

13.10.2025 06:22 โ€” ๐Ÿ‘ 117    ๐Ÿ” 21    ๐Ÿ’ฌ 8    ๐Ÿ“Œ 4

@richard-leeread is following 20 prominent accounts