Erika Gulija

215. Erika Gulija, New Heights Communications, on Political PR for everyone Podcast Episode · The PR Podcast · 03/31/2025 · 25m

Check out my interview on the PR Podcast! We talked:
🗳 Political PR and year-round election messaging
🤖 The influence of AI on our industry
📰 Relationship building with big name reporters

What are you doing with a media hit AFTER it lands? Don’t just rely on the day (or even hour) that it’s live on a news site. Are you:
✅ Turning into social copy
✅ Sending it to your email lists
✅ Using it to get more interviews

Here are the PR trends I’m most interested in rn:
📰 Media consumption is hyper-fragmented
🎙Podcasts are the way to reach your target audience
🤳🏻Social media is a growing source of news for many
✍🏻Moving away from op-eds and toward self-publishing on substack
🤖AI cannot replace authentic storytelling

The #RootsCamp “un-conference” is a great model for authentic community building and how to foster organic conversations. The result: nobody is competing to be the smartest person in the room and everyone is asking: What can we learn from each other?

Heading to #RootsCamp! Who else will be there? 👀 Let’s connect! 🤝🏻

Completely unrelated—there’s got to be a shorter way to tag people w/o .bsky.social

Don’t get me wrong: There’s a lot of great conversations happening here, but I don’t think it’s reaching the people who need to hear it.

I’ve been on Bluesky for two weeks and I fear we’re all preaching to the choir. That’s the result of the fragmented media landscape we’re living in—we’re all customizing our timelines and creating echo chambers of information.

there are simply too many stories and not enough paid journalists to write them all. this is by design.

i feel like a lot of americans are going to learn they actually like and rely on government a lot more than they were told they did

This—among the slew of other disappearing federal data right now—is terrifying.

This is a really good indicator that one of the things folks will have to do is: organize by calling their neighbors & telling them what’s up & showing them what to do.

current mood: we’re gonna do it because we’ve gotta do it but it really sucks that we have to do it

i think what's so striking about it is that it's so rare for us to see these people just have to sit in silence and listen

YouTube video by ONEST NETWORK Bishop Mariann Edgar Budde appeals to President Trump to have mercy upon immigrants and minorities

If you watch only one short video today, make it this one. Remarkable bravery, and the looks on the various faces could be material for a dissertation on gender, the family, and authoritarianism. youtu.be/gVInX42IQD8?...

👋🏻 Here because I heard it's old Twitter!