The clean energy transition is finally reaching the kitchen.
Copper is building 21st-century battery-embedded appliances that work on 20th-century infrastructure—the aging grid we have today. 
Listen: getsuper.cool/podcast
@joshdorfman.bsky.social
Host of Supercool, the podcast and newsletter covering climate solutions that cut emissions, grow profits, and reshape modern life. Founder of Plantd, manufacturing carbon-negative materials. Write editorials for Fast Company. More at getsuper.cool.
The clean energy transition is finally reaching the kitchen.
Copper is building 21st-century battery-embedded appliances that work on 20th-century infrastructure—the aging grid we have today. 
Listen: getsuper.cool/podcast
Circularity often looks good—then disappears. The concept shoe. The ocean-plastic sunglasses. No scale. No staying power. ECONYL, a nylon made from waste, found a different path forward—with Interface. Then it showed up in Gucci, Adidas, Burberry & 1,900+ more.
Latest from Supercool:
Those who say capitalism and climate can't co-exist haven't been paying attention to Interface.
It's been a sustainability pioneer for three decades.
This next phase - "All in on Carbon" - will be its most transformational yet.
🎧 Listen to the Supercool episode: getsuper.cool/podcast
Since January, the questions keep coming: With the Trump administration stepping back from climate leadership, will companies slow down—or go quiet?
Two Amazon execs join me on Supercool to share what decarbonization at scale really looks like.
The future of mobility folds in ten seconds, fits under your desk, and is upsizing for America. 
@bromptonbicycle.bsky.social folding bikes are a design icon with a 50-year legacy. President for the Americas, Juliet Scott-Croxford, joins Supercool to share the ride ahead. 
getsuper.cool/podcast/
Better stories scale climate solutions.
Keith Zakheim, CEO of @antennagroup.bsky.social, joins Supercool to unpack how smart messaging sways skeptics, shifts markets, and makes clean energy feel as American as football in the fall.
🎧 Listen → getsuper.cool/podcast
It’s not every day a student's college thesis turns into a factory.
Or a category-defining material built to decarbonize the way we live.
But that's how Mattie Mead built Hempitecture. Today, high-performance hemp insulation is in homes from coast to coast.
The latest Supercool newsletter.
Tommy Gibbons isn’t the first Goldman Sachs alum to pivot into climate. But he might be the only one doing it with hemp.
Hempitecture makes U.S.-grown, carbon-negative insulation that installs like fiberglass—minus the glass shards.
They call it HempWool.
🎧 Listen: getsuper.cool/podcast/
Hemp grows up. 
If you haven't yet visited a hemp field with its rows of 20-foot stalks rippling in the wind, and the promise of America in the air, this Supercool episode featuring the company reinvigorating the industry is the next closest thing.
🎧 Listen here: getsuper.cool/podcast
Where on earth can you ride electric motorcycles powered by solar? 
That would be in Africa.
My latest article for Fast Company explores how the continent is leapfrogging the power grid and riding straight into the low-carbon future.
Thanks! That’s awesome to hear!
20.07.2025 21:16 — 👍 1 🔁 0 💬 1 📌 0No one wakes up thinking, “You know what my house needs today? More electrification.”
But they do want faster cooking. Quieter comfort. Backup power without the hassle.
Electric-powered products aren't about sacrifice—they deliver added performance.
We cover the trend in Supercool this week.
I appreciate the comprehensive overview. One criticism that wasn't addressed is whether direct air capture technologies require more carbon to operate than they remove. Any thoughts on that?
19.07.2025 00:12 — 👍 1 🔁 0 💬 0 📌 0In Africa, approximately 600 million people still lack access to reliable electricity.
So they've stopped waiting for the grid.
Instead, they're building their own future; solar-first, mobile-ready, and designed for life off the grid.
My latest article for Fast Company.
Everyone’s talking about building more grid.
SPAN is making better use of the one we’ve already got.
No jackhammers. No backhoes. No trillion-dollar price tag.
Just a smarter panel in your basement—electrification, unlocked.
Full story in this week’s Supercool ↓
What happens as solar and battery costs continue to rapidly decline? 
"You're going to start seeing big industrial companies and big data centers powering themselves mostly with on-site generation and storage..."
David Roberts, @volts.wtf, discussed with me on Supercool: getsuper.cool/podcast
Consumers want EVs. Heat pumps. Induction stoves.
The climate wants them too.
But the electrical panel in the garage stands in the way.
Arch Rao, ex–Tesla Energy, built Span to fix the hidden bottleneck, so homeowners can electrify and the low-carbon future moves forward.
He joins me on Supercool.
Few see the clean energy transition as clearly as David Roberts of @volts.wtf.
On Supercool, we discussed what happens when clean energy technologies cost only marginally more than their materials.
"We're going to be able to do more locally than anyone thinks. And we're going to do more off-grid."