Anita Moorthy

AI might be the best thing to happen to Gen X and the worst thing to happen to Gen Z.

We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.

I keep hearing that company‑page posts barely register on LinkedIn anymore, so what are you doing instead? 🤔

So my question is - what are you doing instead?

#Linkedin

Andrew chen painted a pretty gloomy picture of marketing and then there are some that think we are entering the golden age of marketing.

Which is it - golden age or heading will this function get absorbed by other departments?

#b2bmarketing

I sincerely believe that the only way politics will stop getting crazy is if social media is banned from politics. People have to go to different sources to get the facts and in the process they will see different perspectives. Do you agree?

Per 6Sense, buyers know 4 out of 5 vendors on Day 1.

So why are we all focusing all our efforts on chasing the small 5% in-market buyers?

We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.

It’s a tough world out there for marketers…

Everyone is fighting for the same 5% of buyers in-market for their solution.

And the tactics are not working

Outbound drowing
PPC ads dying
SEO on life supporrt

What should you do?

Focus on the 95% before they start their search
#b2bmarketing

Hi Jay! I feel the same way

If you are in marketing how do you discover products you are not in the market for?

Still in stealth but we hit our first paying customer. Yay!

In the age of AI, social media is going to get a new lease on life. People are going to crave people, connections and experts.

Curious to hear what you guys think? Where will "humaness" go in the AI driven world?

Stressful to see

Based on my 25 years of experience in corporates, I know that the tone for an organisation is always set from the top regardless of the type of people you hire.

I hope the new president understands this.

Hello there!

How do I find my people on #bluesky?

I am looking for marketers, startup founders, travel enthusiasts and foodies please :)

One of the perks of starting a company with your brother: you don’t need to explain when you need to take time for kids/family stuff.

#workingwithfamily ❤️

Just chilling..

Trying a new tactic with Linkedin posting. Instead of posting random content, trying to figure out what one or two things I want to be known for that I can actually write with value.

Anyone else figured out how to focus on LI?

Anyone experimenting with platforms like crewai.com or autogen.com for automating marketing processes? I have been looking at these and it seems like there is a lot of potential to go beyond the manual prompting we do with chatgpt to just do one task.

Hi all - I am looking to showcase brands that are doing a great job of establishing their presence and growing their followers on Bluesky.
If you are loving content from any brands you follow, please DM me or list it here. They will show up in the first ever guide to Bsky for marketers!

Just felt an earthquake, in our building in Redwood City. And sure enough, there was an earthquake of 6 magnitude north of SF near Petrolia, CA.

I am thinking of creating a guide for marketers on using Bluesky. Would this be useful? What would you want to see in it?

#b2bmarketing

I am thinking of putting together a guide on bluesky social specifically intended for b2b marketers. Curious to hear if this will be helpful for you.

#b2bmarketing

Anita Moorthy on LinkedIn: Marketers, it’s event planning season, and budgets are flying. But before… Marketers, it’s event planning season, and budgets are flying. But before you lock in those in-person events, ask yourself: are they really better than virtual…

Marketers, it’s event planning season, and budgets are flying. But before you lock in those in-person events, ask yourself: are they really better than virtual ones?

Here is my post, a riff on Ann Hadley's latest newsletter: www.linkedin.com/posts/amoort...

That’s helpful to hear Jay. With so many channels, you have to be focused. So trying to figure out some of the newer platforms I am not currently on. Thx!

Your experience threads vs bluesky for getting cutting edge info on tech, marketing.

Just joined Bluesky! Started by searching and following a few legends - @randfish.bsky.social , @annhandley.bsky.social , @mattheinz.bsky.social

Hopeful :)

I just got onto Bluesky and was wondering the same. I typically post most on LinkedIn but feel Twitter was where the latest was being shared but I really can’t recognise my Twitter feed anymore. So I was debating between bluesky and threads. Thoughts?