Samuel (Sam) Pavin's Avatar

Samuel (Sam) Pavin

@sampavin.bsky.social

Marketer (B2B) by trade, entrepreneur and intrapreneur by passion. >For hire< Founding Director at Resumption | Board member at La French Tech Australia. French in Australia. Girl Dad. Sharing about Life, Marketing, Startups, and Technology.

511 Followers  |  212 Following  |  237 Posts  |  Joined: 28.06.2023  |  1.335

Latest posts by sampavin.bsky.social on Bluesky

Claude... Not loading... in Wagga Wagga

14.01.2026 10:50 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Le nouveau nuclรฉaire, les armes de distraction massive.

#SocialMedia #ChronicallyOnline

12.01.2026 08:04 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Yes, AI may put some work at risk.

Yes, it's also turning the spotlight on what needs a human.

Hint: that's where you come in.

28.11.2025 06:11 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Image of a computer window showing "Dialing progress" for old-fashion internet modem connection.

Image of a computer window showing "Dialing progress" for old-fashion internet modem connection.

How did you learn patience?

Me, having lived though this:

27.11.2025 06:21 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Pro tip: If your referral agreement includes trademark licences, work-for-hire clauses, and non-disparagement terms just for sending an email intro, it was definitely written by AI having an existential crisis about what contracts are for.

#AI #ChatGPT

27.11.2025 05:11 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Lower reach on #Linkedin? Don't focus solely on posting (... ghostwritten templates or AI slop). Share real expertise, from the real you. And...

comment.

Post audience= 1x
Comment audience= 3x (low), 5 to 6x (average).

Not a hack, it's an oldie but an even more relevant one these days.

22.11.2025 04:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Current ranking of AI tools:
1 Claude
2 Gemini
3 ChatGPT

The latest version of Gemini is really good, so far. Claude is still at the top and ChatGPT definitely feels like it's gone down with v5.

(All personal take, obviously).

#AI #Claude #Gemini #ChatGPT

21.11.2025 07:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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A bad investor will kill your startup faster than no investor at all... too. Great, educated, take and something I have seen, fought against, suffered, and, overall, am trying to steer foundersโ€ฆ | S... A bad investor will kill your startup faster than no investor at all... too. Great, educated, take and something I have seen, fought against, suffered, and, overall, am trying to steer founders away...

A bad investor will kill your startup faster than no investor at all.

Read more: www.linkedin.com/posts/samuel...

#startup #investors

18.11.2025 08:32 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

SEO has been dying for 10+ years. Yet, SEO has never been more alive.
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.

#SEO

10.11.2025 10:42 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

Why #branding still is important.
Does this ring a bell?

09.11.2025 11:43 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

And now I have to admit, Twitter is not a cesspit anymore and it feels good.
Still low on human connections but... steps in the right direction.

#Twitter

09.11.2025 11:32 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

#Marketing words to live by:

"If it doesn't sell, it isn't creative." โ€“ David Ogilvy

09.11.2025 11:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The rise of (coal-powered still?) electricity.

Sadly still missing some of China's EV masterpieces here.
#EV

09.11.2025 11:09 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

No One Builds Alone... .
In this case, entrepreneurial (and innovation) ecosystems arenโ€™t built (solely) by the manager or director. Theyโ€™re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation

09.11.2025 11:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Entrepreneurship is contagious.

Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.

#entrepreneurship

11.10.2025 05:20 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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IBM and Anthropic Partner to Advance Enterprise Software Development with Proven Security and Governance IBM & Anthropic announced a strategic partnership to accelerate the development of enterprise-ready AI by infusing Anthropicโ€™s Claude into IBMโ€™s SW portfolio to deliver measurable productivity gains, ...

From Watson to Claude.

IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...

#IBM #AI

08.10.2025 04:16 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

The problem with performance marketing?

It is not marketing. It's not long term, it's not building foundations. It relies on them.

Don't hire for "performance marketing" until you have actually hired for Marketing.

(You add fuel to the bonfire AFTER you've built it, not before...).

02.10.2025 10:04 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

A key thing not to forget when using #AI:

"If we donโ€™t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social

02.10.2025 00:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
๐ŸŒฒ๐Ÿ˜‰

01.10.2025 11:32 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
From the startups community on Reddit Explore this post and more from the startups community

Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.

"Fellow founders..."
www.reddit.com/r/startups/c...

19.09.2025 11:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Ultimately, from experience, both do both (when they work well, of course).

18.09.2025 06:34 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
A photorealistic golden coffee mug filled with dark coffee, set against a deep black background. Soft steam curls upward from the mug, and the metallic surface reflects warm golden light, creating a luxurious, high-end atmosphere.

A photorealistic golden coffee mug filled with dark coffee, set against a deep black background. Soft steam curls upward from the mug, and the metallic surface reflects warm golden light, creating a luxurious, high-end atmosphere.

Actual paid: $9.62 = 20+% price increase through 'hidden' charges.

Note: this is not only bad practice but also bad marketing and bad customer experience. Beyond that coffee example, the logic applies everywhere.

18.09.2025 06:26 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Retail good practice/bad practice - coffee shop edition.

Good practice: Pricing displayed, clear, transparent, no surprises.

Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)

Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge

18.09.2025 06:26 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Australia looks to Korea for new industry capital Ambassadors, government officials and business leaders will meet in Seoul this week as part of a pitch for Korean investment in Australiaโ€™s critical and emerging industries, including artificial intel...

A reminder that Australia is open for business.

Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade

17.09.2025 01:14 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Full circle. #AI

Humans fix AI's messy mistakes

Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improveย AI-generatedย art, writing, and code.

12.09.2025 10:24 โ€” ๐Ÿ‘ 0    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

"Google yourself". Yes, this is a mandatory regular check.
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)

11.09.2025 11:33 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for โ€œmistaking performance for competence.โ€ In other words, an AI can be very good at what it knows how to do.

But the AI doesnโ€™t know what it doesnโ€™t know, and it also doesnโ€™t know that it should know what it doesnโ€™t know."

"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for โ€œmistaking performance for competence.โ€ In other words, an AI can be very good at what it knows how to do. But the AI doesnโ€™t know what it doesnโ€™t know, and it also doesnโ€™t know that it should know what it doesnโ€™t know."

Just saw your post and, fun enough, this is what I shared a few minutes ago:

09.09.2025 01:52 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for โ€œmistaking performance for competence.โ€ In other words, an AI can be very good at what it knows how to do.

But the AI doesnโ€™t know what it doesnโ€™t know, and it also doesnโ€™t know that it should know what it doesnโ€™t know."

"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for โ€œmistaking performance for competence.โ€ In other words, an AI can be very good at what it knows how to do. But the AI doesnโ€™t know what it doesnโ€™t know, and it also doesnโ€™t know that it should know what it doesnโ€™t know."

#Tech: A healthy reminder about AI and its current state:

"While an AI can outperform human beings in a specific task, people [...] have a tendency for โ€œmistaking performance for competence.โ€

#AI

09.09.2025 01:50 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Written words, in black over a white background. The text reads: "If you know you can do better.. then do better."

Written words, in black over a white background. The text reads: "If you know you can do better.. then do better."

It's that simple.

25.08.2025 00:49 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts Station F transformed Paris's startup ecosystem. Here's how it's galvanizing France's AI boom and luring global talent.

THE place:

'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.

www.businessinsider.com/station-f-st...

Via @businessinsider.com #startups

16.08.2025 04:33 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

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