Miguel Cachulo Pereira

New article in Journal of Marketing Analytics! 📖 “A Bibliometric Analysis of AI Bias in Marketing” introduces a three-dimensional framework to tackle AI bias in marketing: Technical, Ethical & Application. Grateful to my co-authors Lara Mendes & Joana Neves! +here: lnkd.in/dsvA2Ca4 #AI #Marketing

🚀 Call for Papers – 1st WTAMCE @ CISTI 2025! 📢

Submit your research on technology in marketing, communication & e-commerce! Published in Springer/IEEE Xplore, indexed in Scopus & WoS.

📌 Deadline: March 3, 2025
👉 More info: lnkd.in/dZh3cNwZ

#research #conference #martech #marketing

Would you leave X or Meta for good? 🤨
Their algorithms shape your feed, influencing your views without conscious choice. Would you sacrifice networks and habits for a privacy-focused platform? 🔥
Your choices shape more than just feeds.

#SocialMedia #Privacy #Democracy

⚠️ Protect Your Data on ChatGPT! 🛡️ Be cautious when sharing sensitive files like confidential documents or customer details, as these may be used to train models if privacy settings aren’t adjusted. Go to Settings > Data Controls and turn off “Improve the model for everyone”! #AI #chatgpt #privacy

AI is transforming marketing, but AI hallucinations—inaccurate or fabricated outputs—pose risks to brand trust and reputation. 🚫 Human-in-the-Loop (HITL) systems combine AI’s speed with human oversight to ensure accuracy. Innovation thrives when paired with reliability. #AIinMarketing

Sometimes genAI creates wild results — like extra arms or missing fingers. These AI “hallucinations” happen in both image and text generation, and while amusing, they can harm customer perception in marketing. Have you had AI hallucinate with your prompts?
#AI #GenerativeAI #hallucinations

Microcredencial em Inteligência Artificial Generativa em Marketing Digital - Universidade de Aveiro Microcredencial em Inteligência Artificial Generativa em Marketing Digital

Very soon, I’ll starting lecturing a new short course on Generative AI in Digital Marketing at ISCA - Universidade de Aveiro. This 23-hour training is designed to meet current market demands, exploring the role of generative AI in digital marketing strategy and practice. www.ua.pt/pt/curso/1748

Excited to share that our paper, “The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review”, was presented at ICOTTS 2024 in Madeira! Proud to contribute to this field alongside an amazing team. #marketing #musicfestivals #socialmedia #advertising #research