Mike Nicholson

YouTube video by Mike Nicholson & The Six Sells Podcast Full funnel performance starts with attention

Gavin Stirrat at Admino talks about how bottom of the funnel
success can’t happen without top of funnel attention

youtu.be/nJHfWYseIFg?...

#Attention #Marketing #Advertising

YouTube video by Mike Nicholson & The Six Sells Podcast 27% of award entries now mention attention says Ian Gibbs

“27% of all award entries now mention attention” says Ian
Gibbs at the DMA”

youtu.be/Cap4lFY_tGU?...

#Marketing #Attention #Media

YouTube video by Mike Nicholson & The Six Sells Podcast Jonathan Haines on the power of relevance in advertising

Jonathan Haines at Equativ on the power of relevance and curation

youtu.be/7iDgmGwDrS0?...

#Media #Advertising #Marketing

YouTube video by Mike Nicholson & The Six Sells Podcast Lorna Wilson on asking the right questions about AI

Lorna Wilson at Publicis Groupe in asking the right questions

youtu.be/cV1fXTdyj34?...

#Media #AI #Advertising

Trains without aircon are a special kind of hell on days like today, I wish you luck, Charles! 🥵

Like fuck it is!

Ooh, you’re right, I do feel calmer 😁

Hey Bluesky, just checking in … are any of my followers still using this platform? 🧡 #bluesky

Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡

Just a reminder not to cut chillies and then rub your eyes! 🌶️ 😭

Thanks John, Fern is brilliant, isn’t she! 🧡

Light Years The National · I Am Easy to Find · Song · 2019

Such a beautiful track ❤️

open.spotify.com/track/2GNj9K...

#nowplaying #thenational

Why so many deals stall.

A lack of familiarity across the buying group, coupled with defensive decision making:

www.linkedin.com/posts/mikeni...

#PeopleShapedComms

According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.

www.linkedin.com/posts/mikeni...

#peopleshapedcomms #marketing

True story

#b2bmarketing

10 things that CMO’s might consider leaving behind in 2024.

#advertising #effectiveness

Couldn't love this quote any more:

“Between the stimulus and the response there is a space”.

The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.

#holocaust #psychotherapy

A Christmas wish for 2025: Media, Creative and Attention join forces To wrap 2024, I want to share what I’ve learned from Mike Follett, Karen Nelson-Field, and Rory Sutherland about the elusive art of attention in advertising. Advertising Effectiveness Needs Two Things...

Santa avoiding attention on Christmas Eve is a feature, but for your advertising, it’s bug.

www.linkedin.com/pulse/christ...

#advertising #media #creative

There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.

Hope you have a great break 🧡

Lovely to end the year by publishing this episode with the awesome Fern!

Merry Christmas, everyone! 🧡

#adtech #curation #advertising

I feel you! I bought a Kobo reader, which is like a big screen Kindle, and save articles using Pocket. Less glare, big screen, and clear formatting. Game changer! :-)

Shared, thanks Alex

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇

go.bsky.app/KGUe8Lj

Hi Alex, I run a marketing agency and work with clients in measurement - thanks for the Starter Pack, I’d like to be added please 🙋🏻‍♂️

Will look it up, thanks!

Thanks Simon! Will check it out

Any box set recommendations for me this evening?

Things we’ve liked recently:

▶️ Black Doves
▶️ Before I kill you

Black Doves is worth a watch! 👀

Nice one! 💛🤎

Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have:

1 - Both groups?
2 - Neither group?
3 - Something else?

#omnicom #ipg #media #advertising

www.omnicomgroup.com/newsroom/omn...

At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday.

Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.

Never in doubt! 🤣

#suttonunited #football