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Heather McCulloch

@hmcatjbi.bsky.social

Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm

314 Followers  |  54 Following  |  43 Posts  |  Joined: 11.11.2024  |  2.3176

Latest posts by hmcatjbi.bsky.social on Bluesky

There's a different theme each year for World EBHC Day. For example, last year's theme highlighted the need for intersectoral collaboration to address the polycrisis - the interrelated and complex global challenges which threaten public health.

07.10.2025 07:34 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")

04.10.2025 02:17 β€” πŸ‘ 61    πŸ” 30    πŸ’¬ 2    πŸ“Œ 4
The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.

The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.

To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. β€œCommunities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."

Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...

01.10.2025 03:16 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact

6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact

Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social

02.10.2025 04:00 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Talk about knowing your audience

01.10.2025 15:18 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Screenshot of JBI's guide for authors: 
CREATING A VIDEO ABSTRACT

INTRODUCTION
This guide is for published authors who would like to disseminate their research to a wider audience using digital media.

WHAT IS A VIDEO ABSTRACT?
A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article.

Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.

Screenshot of JBI's guide for authors: CREATING A VIDEO ABSTRACT INTRODUCTION This guide is for published authors who would like to disseminate their research to a wider audience using digital media. WHAT IS A VIDEO ABSTRACT? A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article. Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.

"A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging & easy to understand ... [It] aims to pique interest & direct viewers to the published article." jbi.global/sites/defaul...
#SciComm

01.10.2025 02:47 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Promoting linguistic diversity: Abstracts for a wider audience
YouTube video by JBI Promoting linguistic diversity: Abstracts for a wider audience

English dominates scientific publishing, which can limit access to knowledge for #EBHC for clinicians, policymakers, and communities who speak languages other than English (LOTE).

www.youtube.com/watch?v=1Gzt...

30.09.2025 11:22 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 1    πŸ“Œ 1

You don't necessarily want to use the exact same alt text each time a specific image is used. Alt text must consider the context of the image and why it's being included on a site, post, article, etc. In other words, alt text depends on where you're including the image and why.

26.09.2025 19:02 β€” πŸ‘ 38    πŸ” 17    πŸ’¬ 0    πŸ“Œ 0

If you have a hashtag with multiple words, write the hashtag in #PascalCase or #camelCase to help users of screen readers. That helps the screen reader to read out the words out individually, rather than trying to read them in one long word.

23.09.2025 20:37 β€” πŸ‘ 59    πŸ” 24    πŸ’¬ 5    πŸ“Œ 3
Image shows Lego that begins as an unassembled bunch moving towards Lego arranged in colours and then eventually built as a house depicting the power of communicating data or evidence in stories

Image shows Lego that begins as an unassembled bunch moving towards Lego arranged in colours and then eventually built as a house depicting the power of communicating data or evidence in stories

What happens after evidence is generated/published/disseminated?πŸ€”

For 5+ years I’ve worked with JBI’s global evidence network to publish impact stories β€” powerful narratives of evidence driving real change

πŸ“– Read more in my latest #WorldEBHCDay blog: worldebhcday.org/blog/2025/im...

#Storytelling

22.09.2025 07:02 β€” πŸ‘ 3    πŸ” 5    πŸ’¬ 0    πŸ“Œ 0
NEW – See the full picture of researcher influence
Discover Research Search, the new feature on Altmetric that allows users to access comprehensive researcher-level analytics, enabling them to view researcher attention within specific search results and identify top researchers in a field:

Search for researchers by name, or affiliation
Obtain impact data near real-time and almost immediately after publication
Get a comprehensive, real-time view of a researcher’s influence across policy, media, and professional networks
Export ready-to-share researcher profiles to support internal reporting, public dashboards, or strategic reviews

NEW – See the full picture of researcher influence Discover Research Search, the new feature on Altmetric that allows users to access comprehensive researcher-level analytics, enabling them to view researcher attention within specific search results and identify top researchers in a field: Search for researchers by name, or affiliation Obtain impact data near real-time and almost immediately after publication Get a comprehensive, real-time view of a researcher’s influence across policy, media, and professional networks Export ready-to-share researcher profiles to support internal reporting, public dashboards, or strategic reviews

NEW

Researcher Profiles in Altmetric

Altmetric tracks research items and where they are mentioned or cited online. Searching by researcher name wasn't a feature unless you imported your own from a repository or CRIS

Today we are launching a global researcher search feature.

1/5

16.09.2025 10:46 β€” πŸ‘ 26    πŸ” 16    πŸ’¬ 3    πŸ“Œ 2
Screenshot of World EBHC Day 'Visual Media' webpage showing top menu: About, Take Action, Blog, Short Video, Visual Media (highlighted), Events, Evidence Ambassadors, Resources. A clickable bar of text: 'Submit visual media' sits above 3 submissions from Brazil, Colombia and Australia: A cartoon of a 'evidence superhero'; a graphic about the emerging voices from the global south which is a summary of discussions from the Evidence Synthesis Infrastructure Collaborative (ESIC) meeting in Cape Town earlier this year, and an infographic on how to engage knowledge users when conducting a scoping review using JBI methodology.

Screenshot of World EBHC Day 'Visual Media' webpage showing top menu: About, Take Action, Blog, Short Video, Visual Media (highlighted), Events, Evidence Ambassadors, Resources. A clickable bar of text: 'Submit visual media' sits above 3 submissions from Brazil, Colombia and Australia: A cartoon of a 'evidence superhero'; a graphic about the emerging voices from the global south which is a summary of discussions from the Evidence Synthesis Infrastructure Collaborative (ESIC) meeting in Cape Town earlier this year, and an infographic on how to engage knowledge users when conducting a scoping review using JBI methodology.

#SciComm peeps are invited to share a visual representation that addresses the #WorldEBHCDay 2025 theme, Collaborative Knowledge Communication. Your submission can be in any language, but an English transcript is needed with submission. See examples and how to submit: worldebhcday.org/visual-media

18.09.2025 10:59 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November. Logos of the host organisations: JBI Amrita Centre for Evidence Based Oral Health; and JBI Evidence Synthesis and Implementation for Indigenous Health

Chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November. Logos of the host organisations: JBI Amrita Centre for Evidence Based Oral Health; and JBI Evidence Synthesis and Implementation for Indigenous Health

Excited about the workshop on prompt design for inclusive #SciComm at #JBIKochi. I will be co-facilitating with @biancapilla.bsky.social @jbiebhc.bsky.social; Ashima Mohan @campbellreviews.bsky.social South Asia; Andrea Elanga eBASE Africa.
#HealthEquity & #EBHC program at jbi.global/jbi-colloqui...

18.09.2025 05:58 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
World Evidence-based Healthcare Day 2025
YouTube video by World EBHC Day World Evidence-based Healthcare Day 2025

The science of knowledge communication is evolving. Storytelling, digital media, open science and knowledge translation are reshaping how knowledge can be shared to inform decisions.

As #WorldEBHCDay approaches we invite you to share your #SciComm initiatives with us worldebhcday.org/take-action

15.09.2025 02:24 β€” πŸ‘ 2    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
Attend the JBI Colloquium 2025 in Kochi, India #shorts
YouTube video by JBI Attend the JBI Colloquium 2025 in Kochi, India #shorts

"Diversity in healthcare. Unity in evidence" is the theme for the JBI Colloquium in Kochi, Kerala.

See program for presentations on health equity; equity-centred methodology for #EvidenceSynthesis; and traditional medicine & #EBHC integration.

Registrations close soon: jbi.global/jbi-colloquium

10.09.2025 01:52 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Data available upon request is not acceptable.

Search/es available upon request is also not acceptable.

If you are going to do science, do science, please.

08.09.2025 19:57 β€” πŸ‘ 53    πŸ” 11    πŸ’¬ 1    πŸ“Œ 1
Video thumbnail

v1.108 is rolling out today 🚚

Now live, at long last: Bookmarks, aka Saved Posts. For all those posts you'll definitely plan to come back to!

Update the app and give it a try. The button is right down there πŸ‘‡

08.09.2025 18:24 β€” πŸ‘ 24057    πŸ” 6220    πŸ’¬ 1141    πŸ“Œ 2476
Preview
pin2saved for Bluesky Migrate your Bluesky πŸ“Œ replies to saved posts.

If you've been using a πŸ“Œ emoji to bookmark posts, @rafael.my and @samuel.bsky.team cooked up a special tool you can use to migrate them to your Saved Posts.

Try it here: pin2saved.vercel.app

08.09.2025 18:24 β€” πŸ‘ 7057    πŸ” 2744    πŸ’¬ 414    πŸ“Œ 402

Story about how South Australia first began reacting to the harmful algal bloom. Written for World EBHC Day: worldebhcday.org/blog/2025/re...

Share your story in just about any format you like, so get on board, #SciComm community! Learn how: worldebhcday.org/take-action

#OceanChat #CitizenScience

08.09.2025 02:09 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Evidence is powerful, but only if it’s accessible. Whether it’s storytelling, video, podcast, or something like this by JBI, different formats help knowledge reach the people who need it.

If #SciComm is your thing, check out the World Evidence-Based Healthcare Day campaign: worldebhcday.org

05.09.2025 06:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Blog tells the story of how everyday people became the scientists, the storytellers and sentinels as the Karenia mikimotoi algal bloom in South Australia began its catastrophic spread over 4,500km. SA Govt adopted a One Health approach for its HAB Taskforce worldebhcday.org/blog/2025/re...
#addOcean

05.09.2025 01:13 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
A leafy seadragon lies on a sandy shore. The leafy seadragon is the marine emblem of South Australia and is near threatened with extinction.

A leafy seadragon lies on a sandy shore. The leafy seadragon is the marine emblem of South Australia and is near threatened with extinction.

An β€œunderwater bushfire” is devastating #OceanLife on South Australia’s coast. Around 450 species washed up on shore have been documented by citizen scientists, including sharks, dolphins, penguins and sea turtles. worldebhcday.org/blog/2025/re...

#WorldEBHCDay #SciComm #OceanChat #CitizenScience

04.09.2025 02:03 β€” πŸ‘ 4    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
Preview
Bluesky now platform of choice for science community It’s not just you. Survey says: β€œTwitter sucks now and all the cool kids are moving to Bluesky”…

Twitter’s decline is Bluesky’s rise. The scientific migration away from spam, porn, bots and hostility: arstechnica.com/science/2025...
#SciComm

03.09.2025 02:53 β€” πŸ‘ 86    πŸ” 5    πŸ’¬ 1    πŸ“Œ 0
Chinese fishing nets at Kochi, India. Also known as cheena vala, these giant structures are centuries old. The structures are cantilevered, using counterweights and pulleys, and are operated by several fishers, to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November.

Chinese fishing nets at Kochi, India. Also known as cheena vala, these giant structures are centuries old. The structures are cantilevered, using counterweights and pulleys, and are operated by several fishers, to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November.

If advancing equity-centred and culturally appropriate evidence-based healthcare is your thing, take a look at the program just released for the JBI Colloquium in Kochi, India: jbi.global/jbi-colloqui...
"Diversity in healthcare | Unity in evidence"
#HealthEquity #EBHC #JBIKochi

03.09.2025 02:37 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Post image

Heather McCulloch from JBI, Australia, invites us to consider the role of citizen science in fostering collaborative knowledge communication in this short video: πŸ‘‡
ow.ly/WINo50WOUn6

#WorldEBHCDay

@hmcatjbi.bsky.social
@jbiebhc.bsky.social @cochrane.org @campbellreviews.bsky.social

02.09.2025 00:29 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0

The #WorldEBHCDay 2025 campaign calls for examples of health-related #SciComm. You can submit a video or visual abstract of your health-related research to share with the world! Find out more: worldebhcday.org/take-action

#EBHC #EvidenceSynthesis

08.08.2025 00:20 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Preview
X’s Altmetric hegemony β€˜ending’, with Bluesky β€˜clear alternative’ Alternative social media platform matching engagement of Elon Musk’s X in ways that β€˜would have seemed unthinkable until recently’, says study

β€œWhat is clear is that the Altmetric hegemony of X may have come to an end, as for the first time there is a clear alternative in @bsky.app, which even matches user engagement in ways that would have seemed unthinkable until recently."

#AcademicSky #HigherEd #Altmetrics

07.08.2025 11:38 β€” πŸ‘ 39    πŸ” 12    πŸ’¬ 0    πŸ“Œ 1
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As a member of our global evidence community, you are invited to participate in the #WorldEBHCDay 2025 campaign, β€˜Collaborative Knowledge Communication’. There are many ways you can participate! worldebhcday.org/take-action
#SciComm
#EvidenceSynthesis

06.08.2025 07:23 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Just announced! The #WorldEBHCDay 2025 campaign launched today, with a #SciComm focus. The campaign aims to foster discussion & contribute to global discourse on the human, cultural, technological & political dynamics that shape how knowledge travelsβ€”and transforms lives. Learn more worldebhcday.org

06.08.2025 02:45 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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AI summaries causing β€˜devastating’ drop in online news audiences, study finds Exclusive: Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview

www.theguardian.com/technology/2...

24.07.2025 09:40 β€” πŸ‘ 3    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0

@hmcatjbi is following 20 prominent accounts