Deborah Zuniga Goldberg's Avatar

Deborah Zuniga Goldberg

@deborahgoldberg.bsky.social

Digital strategy and communications consulting for progressive nonprofits. She/her. Alameda, CA.

186 Followers  |  156 Following  |  20 Posts  |  Joined: 14.11.2024  |  2.002

Latest posts by deborahgoldberg.bsky.social on Bluesky

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Independent Media Is Rising. Here’s How to Build With It. The media landscape as we’ve known it is drastically changing in the wake of the new administration. Corporate media consolidation has generally meant outlets folding, underresourced newsrooms, and a ...

Looking to connect with independent/progressive journalists? Here are 2 Bluesky lists to check out:

πŸ“Œ Independent & Progressive Outlets: bsky.app/profile/did:...
πŸ“Œ Journalists & Producers: bsky.app/profile/did:...

This ties into our latest blog post: www.lightboxcollaborative.com/2025/04/15/i...

29.04.2025 21:54 β€” πŸ‘ 3    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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6 ways to work with independent media:
1️⃣ Join Bluesky βœ… & connect with journalists
2️⃣ Look to local outlets
3️⃣ Ask your network: who do they trust?
4️⃣ See who your favs follow – expand your reach
5️⃣ Offer helpful resources
6️⃣ Amplify their work: share, comment, engage!
πŸ”— Link to blog post in comments.

22.04.2025 17:38 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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A mass uprising is needed. Our sector has a vital role to play. I know everyone has been on edge, anticipating the Executive Orders that are coming this week, possibly even today, that...

"Our sector has always played a vital role in holding this country to its ideals. We are powerful, and that’s why we’re getting attacked-because they’re afraid of us.This moment calls for us to do something even bigger... that is to save democracy itself." Powerful words @nonprofitaf.bsky.social

22.04.2025 20:13 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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When Hope and History Rhyme In the summer of 2011, I went to a protest against economic injustice in New York City. I've gone to a lot of demonstrations over the decades, and this one was as forgettable as most of them are--they...

I tell these stories because I think we are all on edge, watching the atrocities and outrages of the Trump Administration, and feeling that something more than the current protests must happen, something decisive, something transformative. I tell them because....

18.04.2025 19:26 β€” πŸ‘ 273    πŸ” 70    πŸ’¬ 9    πŸ“Œ 13
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Independent Media Is Rising. Here’s How to Build With It. The media landscape as we’ve known it is drastically changing in the wake of the new administration. Corporate media consolidation has generally meant outlets folding, underresourced newsrooms, and a ...

Legacy media's influence is fadingβ€”and independent journalists are building something better. In our latest blog post, LightBox collaborator @jannazinzi.bsky.social shows us how we can build with progressive mediaβ€”like right here on Bluesky. Plus, 6 tips for getting your stories placed.

18.04.2025 16:04 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 1

I continue to find the writing of @rebeccasolnit.bsky.social to be both on point & a balm in this moment of great crisis. In this essay she explores how to invite in unlikely allies without falling into the 2 traps of the sell out "mushy middle" or the perfectionism of "maximalism". Worth your time.

17.03.2025 18:03 β€” πŸ‘ 1    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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There's a term for this: Wikipedia: "Extraordinary rendition is a euphemism for state-sponsored kidnapping in another jurisdiction and transfer to a third state. The phrase usually refers to a United States-led program used during the War on Terror,[1]...

18.03.2025 16:42 β€” πŸ‘ 1029    πŸ” 333    πŸ’¬ 20    πŸ“Œ 14

Have you seen this illustration (and the accompanying study) that's been making the rounds? Key takeaway is he right-wing has narrative dominance. What do you think?

19.03.2025 19:35 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

β€œThe right-wing theft and misappropriation of the language of antisemitism has emptied it entirely of concern for Jewish safety and turned it inside out so the fascists and antisemites can use as a shield for their own violent agenda." Thank you @edgeofsports.bsky.social for this important piece.

19.03.2025 19:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

β€œToday’s Christian nationalist sees Judaism not as a faith or culture but as a political marker. Step on the wrong side, and these Christian Zionistsβ€”a group that outnumbers Zionist Jewsβ€”will nullify your Judaism.” By Dave Zirin @edgeofsports.bsky.org www.thenation.com/article/poli...

18.03.2025 22:51 β€” πŸ‘ 30    πŸ” 11    πŸ’¬ 0    πŸ“Œ 1
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There's a new silent majority β€” and they need to be activated There is a robust pro-democracy majority in America, but it needs to be more vocal and take action to defend our shared values.

There’s a new silent majority β€” and they need to be activatedΒ  via @wagingnv.bsky.social wagingnonviolence.org/2025/03/ther...

19.03.2025 19:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent β€” and Media Matters has found that the most popular of this conte...

NEW: As Americans increasingly get their news from online shows and streamers, our analysis found that this expanding media ecosystem is overwhelmingly right-leaning.

14.03.2025 14:02 β€” πŸ‘ 885    πŸ” 461    πŸ’¬ 81    πŸ“Œ 159

Thanks @dianeyentel.bsky.social and National Council of Nonprofits for these resources to help nonprofits navigate the impact of the administration's actions:

- Chart on Executive Orders impacting nonprofits: lnkd.in/e4KZNkKF

- What to do if your grant or contract is canceled: lnkd.in/dn-G8D-C

10.03.2025 19:49 β€” πŸ‘ 3    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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Refuse to comply.

05.03.2025 20:29 β€” πŸ‘ 69    πŸ” 8    πŸ’¬ 2    πŸ“Œ 0

Israel has announced that they will block all aid into Gaza until their demands for the next ceasefire phase are met.

Do what we want, or thousands of children will starve to death. That’s what they’re saying here.

There is no clearer war crime that exists.

02.03.2025 18:21 β€” πŸ‘ 51    πŸ” 23    πŸ’¬ 1    πŸ“Œ 3
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We’re seeing the beginnings of mass noncompliance Over a million federal workers refused to comply with Musk’s email ultimatum, offering a glimpse of what mass noncooperation can look like.

We’re seeing the beginnings of mass noncompliance. More please. Thanks for this @wagingnv.bsky.social

28.02.2025 20:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Narrative Power in Crisis: How to Narrate Towards Action A key element of the Trump administration's strategy is to convince the public that the MAGA movement is unstoppable. They will broadcast the message that β€œNo one can beat us” with each advance, wheth...

Typical messaging formula:
πŸ”Ή 75% lay out the threat
πŸ”Ή 20% name a solution
πŸ”Ή 5% call to action

But this can reinforce opponents’ messaging, overwhelm & demotivate.

What if we invert this and lead with solutions? Show communities organizing & winning?

Great insights from @narrativepower.bsky.social

28.02.2025 20:08 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Built for a Different War Why Progressive Institutions Can’t Compete in Today’s Media Battlefield

Must-read for communicators: @andrebanks.bsky.social explains why the left is stuck using outdated strategies while the right dominates modern info warfare.

TLDR (but really read it!) It’s not just messagingβ€”it’s about distribution, narrative infrastructure & showing up where people actually are.

27.02.2025 19:30 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Love this list!

25.02.2025 20:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Trump’s Anti-Trans Education Order Relies on Intimidation. We Must Not Yield. If parents, students and educators together refuse these policies, the policies will become unenforceable.

"Solidarity and a refusal to practice 'anticipatory obedience' are essential. If parents, students and educators together refuse these policies, the policies will become unenforceable..." β€” @lewispants.bsky.social

24.02.2025 20:51 β€” πŸ‘ 315    πŸ” 102    πŸ’¬ 3    πŸ“Œ 2

I feel like I'm going insane every time I see a media story about DOGE that doesn't also mention the fact that the Government Accountability Office exists and performs the exact function that DOGE pretends to, only in a credibly constitutional, non-partisan, and conflict-of-interest-free manner

16.02.2025 17:26 β€” πŸ‘ 16928    πŸ” 4798    πŸ’¬ 178    πŸ“Œ 120

Part of the chaos of this moment comes from a press failing to call illegal what's illegal, to identify when these are powers not granted to the feds. And part from people cooperating with illegal orders.

25.02.2025 16:51 β€” πŸ‘ 212    πŸ” 63    πŸ’¬ 3    πŸ“Œ 3
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TRANSCRIPT: Anat Shenker-Osorio's *actual* plan to beat fascism Read a masterclass from the political sage on how to fight back against Trump II, create "social proof," mobilize your community, stop waiting for Democrats, and start getting it DONE

Fantastic video/transcript of the conversation between the indispensable @anandwrites.bsky.social and @anatosaurus.bsky.social

'So what do we say? We say: β€œThis is a government of the bullies for the billionaires.” He is coming for your freedom. He is coming for your privacy.'

22.02.2025 17:53 β€” πŸ‘ 331    πŸ” 98    πŸ’¬ 7    πŸ“Œ 16
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Photos: β€˜Distress flag’ towers over Yosemite to protest cuts as crowds view firefall Saturday’s protest sought to bring attention to the thousands of federal job cuts made by President Donald Trump’s administration this month.

Good for these federal workers, concerned about the sabotage of a functioning, safe park, for us and for nature. www.sfchronicle.com/outdoors/art...

23.02.2025 16:10 β€” πŸ‘ 1329    πŸ” 226    πŸ’¬ 8    πŸ“Œ 9
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How the Overton Window Explains Normalizing Extremism Right Before Our Eyes No-fault divorce bans, birth control panic, abortion criminalization - it’s all part of a calculated effort to shift what’s considered β€˜normal.’

How the Overton Window Explains Normalizing Extremism Right Before Our Eyes
open.substack.com/pub/emilyiny...

21.02.2025 18:33 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
β€˜You Can’t Let This Happen,’ Says Fundraising Email From Sitting U.S. Congressperson

β€˜You Can’t Let This Happen,’ Says Fundraising Email From Sitting U.S. Congressperson

β€˜You Can’t Let This Happen,’ Says Fundraising Email From Sitting U.S. Congressperson

12.02.2025 17:00 β€” πŸ‘ 29015    πŸ” 8081    πŸ’¬ 288    πŸ“Œ 559
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Opinion | To Obey Trump or Not to Obey The voluntarily surrender of the public’s power is how autocracies are built.

In which there are many reasons to obey and one not to. www.nytimes.com/2025/02/08/o...

08.02.2025 14:48 β€” πŸ‘ 318    πŸ” 143    πŸ’¬ 31    πŸ“Œ 51
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We are stronger than we think Federal workers, faith leaders, unions and ordinary Americans are showing the power of collective defiance and how to make cruelty backfire.

We are stronger than we think. Yes! @wagingnv.bsky.social has been on fire lately with their calls to action & lessons we can learn from movements that have come before us wagingnonviolence.org/2025/02/we-a...

09.02.2025 23:13 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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To overthrow a tyrant, try the 3.5 Percent Solution A study of 323 uprisings against repressive regimes yields stunning insights.

A good time to remember: No democracy movement has ever failed when it was able to mobilize at least 3.5% (JUST 3.5 percent!) of the population to protest over a sustained period.

08.02.2025 20:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@deborahgoldberg is following 20 prominent accounts