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alex roberts

@lexlanham.bsky.social

law professor teaching & writing about trademark, false advertising, IP, & entertainment law at northeastern

5,711 Followers  |  1,592 Following  |  2,170 Posts  |  Joined: 10.05.2023  |  1.9159

Latest posts by lexlanham.bsky.social on Bluesky

autocorrect consistently changing “babkes” to “babies” has made a whole lot of my text exchanges confusing

08.10.2025 00:27 — 👍 7    🔁 0    💬 0    📌 0
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surround yourself with people who see & appreciate you for the absolute nerd you truly are 🥰 🦀

08.10.2025 00:23 — 👍 20    🔁 3    💬 1    📌 1

(to be clear i argue in my article that this is bad, personal brand is not IP, and courts shouldn't fall for that framing--but it's definitely happening in lawsuits as well as pop culture reporting)

06.10.2025 16:29 — 👍 0    🔁 0    💬 1    📌 0
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why am i writing about personal brand as intellectual property?

check out this headline--press is using "personal brand" as a synonym/stand in for trademark registration

dailysports.net/news/its-bus...

06.10.2025 16:27 — 👍 7    🔁 1    💬 1    📌 0

I’ve been married 16 years and vote in every election, it’s not a thing

06.10.2025 13:54 — 👍 0    🔁 0    💬 0    📌 0
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“us weekly has affiliate partnerships” is a strange choice as ftc-required disclosures of sponcon go. why not say when you’re advertising a knockoff bag that your affiliate partnership is with the seller of that bag? (to force ppl to the link to buy rather than revealing brand?)

06.10.2025 13:39 — 👍 5    🔁 1    💬 1    📌 0

I was going to explain all of that but there was a line of people behind us so I just said “yeah, you can do it, it’s great!”

06.10.2025 01:53 — 👍 1    🔁 0    💬 0    📌 0

I assume she wasn’t married yet but idk

06.10.2025 01:53 — 👍 0    🔁 0    💬 0    📌 0

she was so surprised about this revelation!

so, in case there is anyone left out there who didn’t know: yes. you can just keep your name forever. it’s easy in fact.

06.10.2025 01:51 — 👍 11    🔁 0    💬 0    📌 0

today when accessing a lounge at DCA I told the woman behind the desk I have a different name from my husband & she was like “what do you mean” & we explained we don’t have the same last name & she said “I should do that! you can just…do that? I never knew” 😳

06.10.2025 01:50 — 👍 23    🔁 2    💬 5    📌 0
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'Trump Burger' Owners Sue 'MAGA Burger' in Federal Court for Trademark Infringement, Civil Theft The landlord is operating the seized Kemah location as “MAGA Burger.”

so far in 2025:

*trump org. sends C&D to trump burgers alleging unauthorized use of trademark

*trump burgers sues MAGA burgers for TM infringement; MAGA burgers countersues

*trump burger's owner is detained by ICE

thetexan.news/texas-local-...

05.10.2025 02:42 — 👍 269    🔁 71    💬 15    📌 23

me: stop
11 y/o: how did you know I was doing it?! you’re like a…what’s the word
me: psychic?
11: psychopath.

05.10.2025 01:28 — 👍 13    🔁 1    💬 0    📌 0

everybody tweeting it’s officially spooky szn like my kids & I haven’t already bought the bag of mellocreme pumpkins & consumed it in its entirety 🎃

03.10.2025 02:07 — 👍 11    🔁 1    💬 0    📌 0
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I Tried the Costco Lululemon Dupes—Yes, the Ones From the Lawsuit A new generation of shoppers isn’t afraid to be upfront about scoring dupes. Lululemon, however, isn't having it

i spoke w/ @carliwhitwell.bsky.social at
@torontostar-rss.bsky.social's "thekit" about lulemon's
lawsuit against costco for trademark, trade dress, & design patent infringement-- & dupe culture in general

thekit.ca/fashion/clot...

01.10.2025 15:20 — 👍 1    🔁 1    💬 0    📌 0

Thank you to @lexlanham.bsky.social for hosting an incredible CLICWIP conference on Friday and Saturday! I had a great time catching up with everyone and hearing about a variety of awesome projects in the works!

30.09.2025 13:34 — 👍 3    🔁 1    💬 0    📌 0

like ma bell I got the ill communication!

30.09.2025 01:27 — 👍 3    🔁 0    💬 0    📌 0

beastie boys beat you to it sorry

30.09.2025 01:17 — 👍 2    🔁 0    💬 2    📌 0
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“I trademarked my story development process”??? on page 2??

this will be a hate-read for sure

29.09.2025 23:34 — 👍 123    🔁 3    💬 12    📌 3
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Morgan and Morgan sues Disney over Steamboat Willie Copyright for first appearance of Mickey Mouse expired last year, but the law firm doesn't want to risk a trademark infringement suit

"hey disney, will you sue us for infringement if we use a public domain steamboat willie in our advertising, like you sued that jewelry company?"

"can't answer that. telling you whether we'll sue you is giving you legal advice."

qz.com/morgan-and-m...

29.09.2025 18:50 — 👍 18    🔁 2    💬 1    📌 0
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NC Judge Trims Feud Over Middle School Dance Team Name - Law360 The parties fighting over the rights to the name of a youth dance team were urged by a North Carolina federal judge on Thursday to resolve the disagreement on their own, after he streamlined the claim...

imagine leading a middle school dance team called "inspire" & 2 teachers leave for another school & call their dance team "inspire" & you're like

"SUE THEM IN FEDERAL COURT FOR TRADEMARK INFRINGEMENT"

babe you watch too much glee it's not that serious

www.law360.com/articles/238...

29.09.2025 15:30 — 👍 22    🔁 5    💬 5    📌 0
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Delco man ordered to pay Fox $1.2 million for ‘Moe’s Tavern’ events The order indicates the defendants were willful in “blatant and repeated acts,” which the judge was inclined to find infringed upon Fox’s copyrights and trademarks on “The S…

more here: www.mainlinemedianews.com/2025/09/18/m...

this reminds me of this spongebob pop-up case i blogged about: blog.ericgoldman.org/archives/202...

29.09.2025 15:07 — 👍 1    🔁 0    💬 0    📌 0

infringing materials included menu items, images of simpsons characters, "the coloration and layout of the bar itself," & "items found in the 'real' moe’s tavern, like a love tester machine, moe’s office in the women’s room, a “beer is the answer” sign & “duff beer” memorabilia"

29.09.2025 15:07 — 👍 1    🔁 0    💬 1    📌 0

judge awards fox >$1.2m over unauthorized pop-up events modeled on moe’s tavern from “the simpsons,” finding both copyright infringement & trademark infringement & cybersquatting

the website stated the venture was a “fan-made parody event” & not associated w/ the simpsons

29.09.2025 15:07 — 👍 2    🔁 3    💬 2    📌 0

that's a real real emily dickinson trademark you got there

29.09.2025 14:59 — 👍 3    🔁 0    💬 1    📌 0
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"we raised $200m to develop a new AI platform!"
"what's your co. called?"
"nothing."
"but you do have an OS?"
"the OS is nothing."
"how will you power smart glasses, robots, & electric cars with nothing?"
"yes."
"& you got sued for trademark infringement?"
"not over nothing!"

29.09.2025 14:57 — 👍 13    🔁 2    💬 3    📌 1

I couldn’t get a clear sense from the article tbh

28.09.2025 22:08 — 👍 3    🔁 0    💬 0    📌 0

I never saw or heard about this???

28.09.2025 22:07 — 👍 1    🔁 0    💬 1    📌 0
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tootsie roll sues canadian candy seller tootsi impex for trademark infringement, dilution, & unfair competition

www-law360-com.ezproxy.neu.edu/articles/238...

28.09.2025 21:55 — 👍 7    🔁 0    💬 1    📌 1
Judge leans toward 4th jury trial in MGA-OMG Girlz dispute The Daily Journal has more journalists covering the California legal profession than any other publication.

"a federal judge tentatively ruled a fourth jury trial is needed to decide punitive damages in the trade dress infringement battle between MGA & the OMG girlz" 👀🍿⚖️

www.dailyjournal.com/article/3877...

28.09.2025 21:41 — 👍 5    🔁 1    💬 0    📌 0
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producer of new "kissabel" apple's marketing campaign focuses on the apples' "coloured flesh that ranges from bright pink to deep red"

www.fruitnet.com/eurofruit/ki...

28.09.2025 21:28 — 👍 7    🔁 1    💬 1    📌 1

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